Competitor research is an important part of developing a business. Many services can help with this task; this article looks at keys.so.
Competitor research with keys.so.
Keys.so is a service for researching competitors in organic search on Yandex/Google and in paid search advertising.
Who can use it for competitor research?
- Marketing agencies;
- Business owners;
- Marketers;
- SEO specialists;
- SEO agencies.
Plans and pricing
The service overview describes three competitor-research plans: Basic, Professional and Corporate. It also describes a free Promo plan for new users to explore the tools. The price list shown below is a historical example, not a current offer. Check the provider’s current plans, coverage and limits before choosing a subscription.
Competitor-research features in keys.so.
To start researching a competitor, use the service homepage to enter a keyword or a competitor’s website address and select the geographic area to analyse. The workflow described here may differ from the current interface.
If you enter a keyword, the report shows its search-impression data, organic search results and related phrases. These suggestions can help you expand the keyword set used to plan your SEO work.
Tracking changes in search-query data can help you judge whether a topic is becoming more or less relevant over time.
If you enter a competitor’s website address, the report instead focuses on traffic, estimated advertising budgets, paid search ads, competitors and the site’s advertising keywords. Treat estimates as research indicators, rather than the competitor’s own business records.
One practical feature of keys.so is the ability to export keyword data to Excel for further analysis.
Other research tools in keys.so.
- Keyword clustering
This section helps organise the keyword set for a website or advertising campaign. You can group related queries, arrange the groups visually and use them to plan the site’s section structure.
- Keywords
This section supports keyword selection and SEO planning. The described tools include related phrases, search queries, keyword combinations, unique-word extraction, keyword expansion and competitors’ shares of selected search phrases.
- Websites
Use this section to research and compare competing websites, then apply the findings when planning improvements to your own site.
- Help centre
The help centre provides information about using the service and resolving common questions.
- Advertising setup
The overview also describes an advertising-setup feature in keys.so. Check its current availability and scope before using it to prepare a campaign for your business.
Conclusion
The tools in keys.so can help you understand competitors’ search visibility and organise your own keyword research. Choose the reports that support a specific decision, and assess the data in the context of your business.
Competitor research works alongside website promotion. Our agency can help you connect the findings with your SEO and advertising work.
