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Advertising in Telegram ADS

Telegram ADS is an effective marketing tool that allows you to reach your target audience directly within the messaging app. With Telegram ADS, you can tailor your ads to specific channels and subscriber interests, ensuring maximum return on your advertising campaign. If you’d like to run a Telegram ADS campaign, our team is ready to provide comprehensive support, from setup to results analysis.

When planning a campaign, it’s important to consider the price and cost of Telegram ADS, which are determined on a case-by-case basis depending on the scope and specifics of the project. We provide turnkey Telegram ADS services, including creative development, targeting configuration, and performance monitoring. This ensures high-quality results and maximizes the effectiveness of your advertising budget.

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Реклама в Telegram ADS

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I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

WE WILL FREE YOU FROM MARKETING PUZZLES

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
We don’t have the time or resources to manage marketing ourselves.
Enquiries and orders are inconsistent.
It’s hard to keep up with changes in marketing.
We need help understanding the rules that apply to our marketing.
I want to grow my business, but I’m not sure where to invest.
We’ve tried doing marketing ourselves, but progress has been slow.
We need a fresh perspective and new ideas.
Our competitors are winning customers. What should we change?
Marketing services

Advertising in Telegram ADS: what is it?

Telegram Ads is an advertising platform within the Telegram messenger that allows companies and brands to promote their products, services, or content directly to their audience. Ads here are presented as text blocks with the option to include a link to a website, landing page, or any other resource. Ad content is tailored to the themes of the channels and the interests of subscribers, and no personal or confidential user data is used.
Social media management

Order advertising in Telegram Ads: targeting settings

Geography

Select a country, region, or city. In Russian accounts, targeting is available only for the Russian Federation.

Application Language

The platform supports more than 60 languages, including Russian, English, French, Chinese, Spanish, German and others.

Channel topics

You can select specific categories for your content or exclude those that aren't relevant. Examples of categories include fitness, marketing and PR, travel, education, music, art, and design.

Channels

Specifying specific communities where ads will be displayed, or excluding certain URLs.

Device type

The ability to select an audience by device — Android, iOS, Desktop or Mobile.

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Telegram Ads Features

  1. Ads are only shown in channels with at least 1,000 subscribers and in chatbots with more than 1,000 active users per day.
  2. Starting in 2025, new formats are available: advertising in messenger search results and videos.
  3. Ads are not displayed in group chats and private conversations.
  4. In channels, an advertising post is placed at the bottom of the feed or between posts, providing high visibility.
  5. In chatbots, an ad can take the place of a pinned post.
  6. Each ad is marked as “Advertisement”, the text is limited to 160 characters for easy reading.
  7. You can add an image or video to the post to visually present the offer.

Services advertising in Telegram Ads

  • Ad format The text of the advertising message in Telegram is limited to 160 characters. The platform prohibits the use of capital letters for highlighting, bullet lists, and formatting text in bold or italics.

  • Payment system Ads are displayed using the CPM model (payment per thousand impressions). The platform has an auction system: ads are shown to the audience that belongs to the channels with the highest bid. Telegram records the number of views of each sponsored post.

  • Analytics and reporting In the personal account, the advertiser receives statistics on views, clicks on posts, subscriptions to channels or bots, which allows them to track the effectiveness of the campaign and make adjustments.

  • Connecting and working through agencies Due to the high complexity of self-launch, many companies prefer to cooperate with advertising agencies that provide more convenient conditions for connecting to Telegram Ads and help optimize campaigns.

Turnkey advertising in Telegram Ads: advantages

Ads are shown to users inside the messenger, which ensures high visibility and engagement.
You can customize your audience by geography, language, interests, channel topics, and device type.
Advertising posts can include text, images, videos, and links, which increases the attractiveness of the content.
The CPM model allows you to pay only for real coverage, and statistics show who subscribed to the channel or activated the bot.
Ads are displayed only in channels and chatbots with a sufficient audience, without spam in private messages.
The platform provides analytics on views and actions, which allows you to optimize campaigns.
Telegram Ads works well for e-commerce, educational projects, services, and entertainment content.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Conversion-focused website development: Malova

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PPC case study: ad engagement and retargeting in Yandex Direct

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Case study #2: zemlyamo.ru — suburban property developer in the Moscow Region

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Case study #4: malina-pack.ru — printing and branded packaging

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Conversion-focused website development: LOTOS

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PPC case study: audience targeting and lead tracking

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ALL CASES

Who is suitable for advertising in Telegram Ads?

The Telegram Ads advertising platform is ideal for companies and brands that want to interact directly with an active messenger audience. Advertising is especially effective for:
  • Online stores and e-commerce projects;
  • Educational platforms, courses and trainings;
  • Entertainment content — games, videos, applications;
  • Beauty, fitness, and healthy lifestyle services;
  • Brands offering consumer goods.

The price of advertising in Telegram Ads

  • Cost of advertising in Telegram Ads: payment model Ads are paid for using the CPM system — the price per thousand impressions. The advertiser pays for audience reach, not for clicks on links.

  • The auction principle Telegram Ads uses a first-bid auction: the advertising space is awarded to the highest bidder for a thousand impressions at the moment.

  • Tracking impressions One user who sees an ad on both a desktop and a mobile device is counted for two impressions.

  • Statistics The platform only tracks the number of people who have subscribed to the channel or activated the bot through advertising. Clicks on links in the post are not counted.

Thus, pricing is based on a combination of the bid offered, the number of impressions, and the reach of the target audience, which allows you to plan your advertising budget as transparently as possible.

Promotion via Telegram Ads with ABS-Marketing

ABS-Marketing offers comprehensive advertising campaigns in Telegram Ads, ensuring results at every stage of interaction with the audience. We develop individual promotion strategies tailored to the specifics of your business, select the most relevant ad channels and formats, and create creatives that attract attention and stimulate user actions.

Our experts set up accurate targeting by geography, interests, channel topics, and devices so that ads reach your target audience. We monitor the effectiveness of campaigns in real time, optimize costs, and provide transparent reporting on the results: impressions, engagement, and conversions.

With ABS-Marketing, you get not just advertising, but full-fledged promotion that increases sales, attracts new customers, and increases brand awareness. We turn the advertising budget into a measurable result, making promotion in Telegram Ads a convenient, effective and secure tool for growing your business.

OUR CUSTOMERS' CHOICE

Marketplaces and Avito

Advertising on marketplaces + promotion on Avito

SMM

Telegram ADS + SMM

Website development

Website development + SEO

Local marketing

Card registration + reputation management

Project pricing

The cost of advertising in Telegram ADS

Price on request

  • A project scope and price agreed around your goals

Advertising in Telegram Ads with ABS-Marketing

Advertising on Telegram Ads allows you to effectively promote your business within the messaging app, providing precise targeting based on interests, location, and devices. A variety of ad formats—text, images, and video—increase audience engagement, while the CPM pricing model and analytics help you manage your budget and evaluate results.

This platform is suitable for various types of businesses, helping to grow your subscriber base, increase brand awareness, and generate more leads.
Full-service local marketing
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Support for your wider marketing needs

We combine website improvements with SEO and content work to support your marketing goals and priorities. We review performance throughout your project.

Not sure which service you need?

Request a free consultation to discuss your business, ask questions and explore suitable services.

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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

Lisa

Content Manager

Igor

Technical Specialist

Yana

Designer

Victor

SEO Specialist

Arjuna

Copywriter

Valeria

Web Editor

Frame 32

Natalia

SMM Specialist

Frame 33

Victoria

Review Editor

Frame 34

Igor

Voice bot developer

WHY CAN YOU TRUST US?

Marketing support

Marketing support

Support for your marketing and advertising projects

Project team

Project team

Skills matched to your project's needs

Transparency and honesty

Transparency and honesty

Open communication throughout the entire partnership

Case studies

Cases

Use of modern technologies and tools

Cases

Client reviews

Reviews

A personalized approach to every client and project

Reviews

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

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This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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OUR CLIENTS' CHOICE

Marketplaces and Avito

Advertising on marketplaces + promotion on Avito

SMM

Telegram ADS + SMM

Website development

Sales Website + SEO

Local marketing

Card Registration + Reputation Management

Telegram Whatsapp
Request a call
Our clients' choice

Have you already received a free consultation?

We’ll conduct an audit of your business and put together an effective marketing package with favorable terms from our partners

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Our Clients' Choice