Discuss your goals and the next steps for your project
Consultation
Tell us about your project
Discuss your goals and the next steps for your project
Consultation
Tell us about your project
From the first script to the campaign review, ABS Marketing brings the creative and media work together. We help you choose publishers, produce a focused message and understand how the campaign contributes to your wider marketing.
Decide whether you need to distribute content, promote an artist or advertise a business. These tasks can involve different services, permissions and commercial arrangements.
Check the current provider documentation and account options for the intended placement. The buying route should match the selected placement.
Confirm that the service and available advertising inventory are relevant to the people you want to reach. Keep language and location central to the brief.
For a custom integration, agree the concept, deliverables, production responsibilities and approval process directly with the relevant commercial team.
Tools for promoting music releases have their own eligibility and purpose. Assess them separately from a business advertising campaign.
Connect the brand with a relevant theme or listening occasion. For available playlist partnerships, we develop a concept that fits the audience and the publisher’s format.
Give the audio campaign a consistent visual identity. Suitable visual placements can carry the same message into the on-screen experience.
Turn useful expertise into an episode or series. We shape the subject, structure and distribution around what your intended listeners want to understand.
Give interested listeners a clear next step. Where the format supports it, a relevant image and link connect the audio message with the landing page.
Deliver one memorable idea in a focused recording. We work on the script, voice and call to action so the message is easy to follow.
Extend the creative idea into video where it fits the placement. Visual and audio elements should tell the same story and suit the viewing context.
Build a project around the brand and the publisher’s audience. We bring the concept, production and distribution into a defined scope with clear deliverables.
Check that the required placement is available to the account and market. Define the campaign objective before selecting formats or settings.
Choose a relevant landing page and check that it works on mobile. The offer on the page should match the audio message.
Confirm how delivery is counted and charged. Distinguish impressions, listens, completed plays and customer actions when comparing costs.
Agree a test budget and review schedule. Use spending limits and the available account controls to keep activity within the approved plan.
Select an available bidding option that fits the objective and budget. Review delivery and cost to guide adjustments.
Choose relevant locations, audience criteria and campaign dates from the options available. Use the projected audience to plan the initial test.
Develop a clear script and suitable recording. Confirm the current file, duration and companion-image requirements for the placement before submission.
Myth: Once a campaign is live, the work is done.
In practice: Campaigns need regular review. Check spending, audience response and conversion quality, then adjust the setup when the evidence supports a change.
Myth: More clicks always mean better results.
In practice: Clicks show interest, but the business goal may be a qualified enquiry, a purchase or another meaningful action. Evaluate those outcomes alongside traffic.
Myth: Any page can serve as the landing page.
In practice: The destination should match the ad, explain the offer and make the next step clear. Check the experience on mobile as well as desktop.
Myth: Good results are guaranteed as soon as ads launch.
In practice: A new campaign needs testing and reliable measurement. Results depend on the offer, competition, audience, budget and customer experience; no launch can guarantee sales.
Myth: More keywords automatically bring more customers.
In practice: Choose keywords that match relevant customer intent. Review search terms and exclude unsuitable traffic instead of expanding the list without evidence.
Myth: Hiring an agency guarantees a return on investment.
In practice: Agree on the scope, reporting and business goals before work starts. Assess the results against those goals and the full campaign cost, rather than relying on a promise.
Myth: Advertising only works with a large budget.
In practice: A focused test can help assess an opportunity, but the budget must suit the market and campaign goal. Set limits and review the evidence before scaling.
Check the current duration, file size and encoding requirements for the selected format. Test the final file before submitting it.
Prepare a clear, relevant image where the format requires one. Use the current dimensions and text limits supplied by the provider.
Check that the product, service and intended market are eligible under the platform rules. Confirm any required documents before production.
Keep speech understandable and background sound balanced. Avoid startling effects or a crowded script that makes the message difficult to follow.
Review pronunciation, offer details and the call to action. Make sure the audio, companion creative and destination communicate the same offer.
Start with your target market. Compare how people in each country search for and choose businesses like yours, then select channels that fit those habits.
Match the format to the message. Test search, social, video or display campaigns against a clear goal and review the quality of the enquiries they generate.
Connect reporting to business outcomes. Track qualified enquiries, sales and acquisition costs alongside reach and clicks so budget decisions reflect meaningful results.
Treat every market as a separate test. Review language, location, landing pages and customer response before expanding a campaign or increasing its budget.
Check the account and market requirements before planning a launch. Identify who will manage the campaign and approve spend.
Define the customer action or awareness objective the campaign is meant to support. Keep the creative and measurement aligned with that purpose.
Agree a spending limit, campaign dates and review points. Account for production costs as well as media spend.
Use relevant targeting options available to the account. Balance relevance and scale, and revise the plan using campaign evidence.
Supply suitable audio or video, companion creative and a destination where required. Check the current specification for the chosen placement.
Check the message, brand details, links and preview. Confirm approval responsibilities before the campaign is submitted.
Review the available reporting after approval and launch. Compare results with the objective and adjust the plan within the agreed budget.
Place your message alongside subjects your customers care about. We select shows for the connection between their content and your offer.
Shape the media list around language, location and listener interests. Publisher evidence helps focus the plan on the people you want to reach.
For a host-read placement, develop a clear brief with accurate product information. The message should fit the show while making the sponsorship clear.
Choose a show and distribution route that fit the campaign. We interpret publisher audience figures in the context of the specific placement.
Consider where the message sits within an episode and how often it appears. The placement should fit the listening experience.
A recorded spot, sponsorship or custom episode each offers a different amount of space for the message. We match the scope and production to the idea.
Bring delivery information together with enquiries and other business data. The review helps you decide what to repeat, refine or test next.
Tell us about your business, target markets and goals. We will discuss the available options and the next steps with you.
Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.
Content Manager
Technical Specialist
Designer
SEO Specialist
Copywriter
Web Editor
SMM Specialist
Review Editor
Voice bot developer
Marketing support
Support for your marketing and advertising projects
Project team
Skills matched to your project's needs
Transparency and honesty
Open communication throughout the entire partnership
Use of modern technologies and tools
A personalized approach to every client and project
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