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Discuss your goals and the next steps for your project
Consultation
Tell us about your project
The largest ad network today is the Yandex Direct, Google Ads, Bing Ads, and AdFox. Each of these platforms has its own characteristics and advantages, allowing businesses to choose the most appropriate channels for promotion. Yandex Direct is especially effective for the Russian market, Google Ads gives global coverage, Bing Ads allows you to reach more audience and AdFox acts as a flexible tool to manage advertising campaigns and placement of ad formats.
The most popular format is text in search or text with an image, video, or carousel in YAN, ideal for attracting attention and conversions.
Automatic ads for online stores from the product catalog, showing current prices and availability, are ideal for e-commerce.
Posts with text, banner, or video in YAN public Telegram channels, with a clickable link to reach millions of users.
They return customers by reminding them about products in the basket or promotions, using Metrics, CRM, or Audience data for accurate targeting.
Highlights a business on the map by attracting a local audience ready to buy through branded labels and priority placement.
When creating a campaign, Yandex.Direct offers a text-graphic format by default, which is a versatile and effective option. Specify the URL of the page that users will go to after clicking on the ad. This can be the main page of a website, a product or service page.
There are three placement options available in Yandex. Direct: "Yandex Search", "Home Page and Yandex Advertising Network" or a combination of them. For efficiency, it is better to choose one of the first two options, since the ad formats for search and YAN differ, and combining sites complicates analysis and optimization.
Specify the eight-digit number of the Yandex.Metrica tag to track user activity on the site. Without this, it is impossible to evaluate the effectiveness of the campaign or optimize it for specific purposes, such as purchases or registrations.
The simplest and most effective option is the Conversion Optimization strategy. It allows you to set up a campaign for a specific target action (for example, purchase or registration) and pay only for the achievement of this goal. For example, the fee is charged only for going to the "Thank you for your purchase" page. It is also important to set a weekly budget to avoid spending money quickly.
Specify the dates and time of the ad display. At the initial stage, it is recommended to enable daily display without complicated restrictions. After analyzing the first results, the schedule can be adjusted to improve efficiency.
The inclusion of contact information (work schedule, address) helps users navigate better. Yandex. Direct automatically pulls data from Yandex Business. If the company is not registered there, add it to the directory.
Use bid adjustments, negative keywords, experiments, or advanced geo-targeting to fine-tune your campaign. These tools allow you to more accurately manage your audience and the effectiveness of your ads.
Text ads in Google search results, shown by keywords, attract users who are ready to buy, with flexible customization and high conversion rates.
Automatically generated ads with text, images, or videos, targeted by language and geography, simplify app promotion with minimal customization.
TrueView videos on YouTube and partner sites, with banners for branding and engaging a wide audience.
Product ads with images, prices, and reviews, automatically updated via Google Merchant Center, for e-commerce with high CTR.
Graphic ads consist only of images and allow you to vividly convey the main idea to the audience. These can be static banners, animated elements, or a GIF format.
Adaptive display ads are a combination of text and graphics. The advertiser uploads titles, descriptions, and images, and Google Ads automatically collects different ad variants from them and adjusts them to the format of the site.
Video ads are streamed on YouTube and Google's partner sites, which ensures high reach and engagement. There are several formats: the video can start before the start of the video (pre-roll), play in the middle, or be displayed at the bottom of the screen as a banner.
Myth: Once a campaign is live, the work is done.
In practice: Campaigns need regular review. Check spending, audience response and conversion quality, then adjust the setup when the evidence supports a change.
Myth: More clicks always mean better results.
In practice: Clicks show interest, but the business goal may be a qualified enquiry, a purchase or another meaningful action. Evaluate those outcomes alongside traffic.
Myth: Any page can serve as the landing page.
In practice: The destination should match the ad, explain the offer and make the next step clear. Check the experience on mobile as well as desktop.
Myth: Good results are guaranteed as soon as ads launch.
In practice: A new campaign needs testing and reliable measurement. Results depend on the offer, competition, audience, budget and customer experience; no launch can guarantee sales.
Myth: More keywords automatically bring more customers.
In practice: Choose keywords that match relevant customer intent. Review search terms and exclude unsuitable traffic instead of expanding the list without evidence.
Myth: Hiring an agency guarantees a return on investment.
In practice: Agree on the scope, reporting and business goals before work starts. Assess the results against those goals and the full campaign cost, rather than relying on a promise.
Myth: Advertising only works with a large budget.
In practice: A focused test can help assess an opportunity, but the budget must suit the market and campaign goal. Set limits and review the evidence before scaling.
Visit the official Google Ads website and click the "Go to Manager Accounts" button. Ensure that you are signed in to the right Gmail account, as it will be associated with your new advertising account.
In the window that opens, specify the account information: name, country, currency, and time zone. Choose a currency that is convenient for business, as customers can be billed in their own currency. The time zone affects billing periods and cannot be changed later.
Determine whether the account will manage your personal or customer campaigns. To work with multiple clients, select account management for other users. The account name should be clear, as it can be seen by customers.
Go through the captcha check and click "Send". After that, the "View account" button will appear, which will direct you to the created Google Ads advertising account.
Create a separate account for each client. In the menu on the left, select the "Account" section, go to the "Efficiency" tab and click on the "+" icon. In the window that opens, select "Create a new account" and fill in the details (name, currency, time zone). After that, you can customize your ads by selecting formats, channels, audience, and bids.
Start with your target market. Compare how people in each country search for and choose businesses like yours, then select channels that fit those habits.
Match the format to the message. Test search, social, video or display campaigns against a clear goal and review the quality of the enquiries they generate.
Connect reporting to business outcomes. Track qualified enquiries, sales and acquisition costs alongside reach and clicks so budget decisions reflect meaningful results.
Treat every market as a separate test. Review language, location, landing pages and customer response before expanding a campaign or increasing its budget.
These ads are created automatically: the system matches the user's search query with the content of the advertiser's website. If a match is found, an ad is generated with the title, text, and URL of the page. DSAs are ideal for companies with a large range of products or for those who want to minimize manual keyword selection.
The classic PPC advertising format displayed in search results. The advertiser manually creates titles, descriptions, and specifies URLs. Such ads are harmoniously integrated into search results and are suitable for attracting traffic to a website or online store.
They look like text ads, but they don't lead to the website, but to the Google Play or Apple App Store app stores. They contain the title, description, and a button for downloading the application. Available only for iOS and Android devices.
Suitable for e-commerce and service businesses. They are shown in the Windows search bar (starting from version 8.1) in the USA, Great Britain, France, Germany and Canada. They include the title, description, URL of the target page, and links to additional pages, such as contacts.
Visually appealing ads with images or infographics, headline, text, URL, and a call-to-action (CTA) button. They are designed to stand out and motivate users to click.
These are ads for online stores that show products with the name, price, discounts, seller information, and image. To launch them, you need a product feed from the Microsoft Merchant Center. They are suitable for product promotion in the search, for example, "home shoes".
The advertiser provides up to 15 titles and 4 descriptions, and Bing combines them to create optimal ads. The system analyzes the effectiveness and promotes the best options. They include a title, text, and URL that look similar to extended text ads.
A large banner on the main page of the site, created based on the Banner Image template, to draw attention to products or services.
Full-screen HTML5 ads that take up the entire screen effectively attract attention without impairing the user experience.
Native sliders (App Native Slider and Media Native templates) for promoting promotions or new sections in mobile applications.
The background design of the website using the HTML5 Banner Background template, which varies depending on the section, to promote the brand.
A flexible format based on the "Code Run" template, placed in the content feed, which allows you to create unique advertising blocks.
Native advertising in Telegram channels that seamlessly fits into the content and attracts the attention of the audience.
Dynamic advertising based on the Media Native template to promote promotions or discounts in mobile apps.
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