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Comprehensive Website SEO Audit

An SEO audit provides a structured assessment of how a website supports search visibility and customer actions. It helps identify issues and decide what to improve.

ABS Marketing reviews technical quality, content, usability and conversion paths. You receive findings and recommendations that can guide development and promotion work.

Contact us for an audit estimate and a detailed optimization plan.

SEO

Technical optimization

Content

Useful information

Data

Ongoing analysis

Submit a request
Comprehensive website SEO audit

Marketing tools
for your business

Does your marketing feel stuck?

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

WE WILL FREE YOU FROM MARKETING PUZZLES

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
We don’t have the time or resources to manage marketing ourselves.
Enquiries and orders are inconsistent.
It’s hard to keep up with changes in marketing.
We need help understanding the rules that apply to our marketing.
I want to grow my business, but I’m not sure where to invest.
We’ve tried doing marketing ourselves, but progress has been slow.
We need a fresh perspective and new ideas.
Our competitors are winning customers. What should we change?
Marketing services

Why request an SEO audit?

Website audit examines the website in detail. Our audit service includes:
  • Identify opportunities and bottlenecks.
  • Provide specific recommendations for improvement.
  • Review conversion paths and usability.
  • Plan work on relevant traffic and sales journeys.

The price depends on the project’s scope. ABS Marketing helps turn the findings into a practical plan for your website.
Social media management

Frequently asked questions

1. How long does a website audit take?

Timing depends on the project's complexity. An SEO audit typically takes 5 to 10 working days.

2. Can you audit an online store?

Yes. We audit online stores, corporate websites and landing pages, adapting the review to the type of site.

3. What affects the price of an audit?

The cost depends on the amount of work, the site's complexity and the number of areas included in the analysis.

4. What do we commit to delivering?

We carry out the agreed comprehensive audit and deliver a detailed report with findings and recommendations.

5. Why request a comprehensive website audit?

A comprehensive audit identifies weak points and helps prioritize development and promotion spending. Its findings support decisions about technical quality, usability, conversion paths and the website's longer-term development.

APPLY NOW

What does an SEO audit include?

A website audit assesses the strengths and weaknesses of the site. Our SEO audit covers:

Technical audit

Review loading speed, mobile presentation and indexing.

Usability and UX audit

Assess navigation and user interactions.

Content audit

Review content quality, structure and optimization.

Marketing audit

Assess lead magnets, inquiry forms and other conversion tools.

We use the findings to create a detailed optimization plan with clear priorities.

Benefits of a comprehensive website audit

The audit provides:
  • An assessment of opportunities and bottlenecks Receive a professional review of the site’s current condition.
  • Specific recommendations Get a practical plan for improvement.
  • Conversion and usability priorities Identify obstacles that may prevent visitors from submitting inquiries or completing purchases.
  • Search visibility and acquisition priorities Plan SEO improvements around relevant visitors and business goals.

Stages of an SEO audit

Our comprehensive website audit follows the process below.
We arrange the necessary access to the website, available analytics such as Google Analytics or Yandex Metrica, and tools for reviewing search visibility and indexing. We record the starting metrics for comparison.
We review site structure, loading speed, responsive behavior, search engine indexing and errors in code or configuration.
We examine metadata, headings, internal and external links, keyword use, the sitemap and robots.txt.
We assess navigation, the arrangement of page elements, text readability and how easily users can complete the intended actions.
We assess the originality, quality and relevance of text, images and other multimedia, and how well the content answers the intended audience’s searches.
We review current acquisition channels, conversion elements and integrations with advertising and CRM systems.
We prepare a detailed report identifying issues, their priority and a step-by-step improvement plan focused on search visibility and conversion paths.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Conversion-focused website development: DreamHousing

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Learn more

Conversion-focused website development: Reputation Management

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Learn more

Conversion-focused website development: PIPL

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PPC case study: ad engagement and retargeting in Yandex Direct

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Conversion-focused website development: Oldbrush

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Case study #4: malina-pack.ru — printing and branded packaging

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Learn more
ALL CASES

How to prepare for a website audit

Preparing the relevant access and information helps the team begin the review efficiently. The following steps are useful:

  • Arrange access Make sure the necessary access is available for the website administration, hosting, Google Search Console, Yandex Webmaster and other relevant tools.
  • Prepare analytics Collect traffic, conversion and other key metrics for the past 6–12 months.
  • Define the objectives Describe what needs attention, such as relevant traffic, conversions or usability.

This preparation helps the team understand the website and develop more specific recommendations.

Website audit tools

Depending on the scope and available access, the review may use tools such as:

Technical analysis

  • Google PageSpeed Insights and GTmetrix for loading performance.
  • Screaming Frog and Sitechecker for structure and indexing checks.

Content and search analysis

  • Yandex Webmaster and Google Search Console for indexing and reported errors.
  • SEMrush and Ahrefs for keyword and competitor research.

Usability and UX

  • Hotjar and Crazy Egg for available heatmaps and user behavior information.
  • Lighthouse for automated performance and accessibility checks.

We combine the relevant findings into a detailed report, with the tools selected to suit the review.

Choosing an audit provider

When selecting a provider, consider:

  • Experience and reputation Review the portfolio, customer feedback and examples of completed work.

  • Working method Ask how the provider plans and carries out an SEO audit.

  • Clear pricing Confirm what the quoted price includes and whether any additional work is billed separately.

  • Support after the audit Ask whether the provider can help implement the recommendations. ABS Marketing offers a clearly scoped audit and discusses follow-up support with you.

How much does a website audit cost?

The price depends on the site’s scale and complexity. We propose a scope suited to the project and budget.

How often should a website be audited?

A periodic review helps track the site’s condition. An annual audit can provide a planning checkpoint, with additional reviews after a redesign, platform migration or major content changes.

What problems can an audit identify?

The review can reveal issues such as:
  • Technical errors Slow loading, indexing problems and broken links.
  • Content issues Duplicate content and poorly matched or overused search phrases.
  • Usability problems Confusing navigation or difficult interactions.
  • Marketing gaps Ineffective inquiry forms or missing supporting offers.

OUR CUSTOMERS' CHOICE

Marketplaces and Avito

Advertising on marketplaces + promotion on Avito

SMM

Telegram ADS + SMM

Website development

Website development + SEO

Local marketing

Card registration + reputation management

Project pricing

Comprehensive website SEO audit pricing

Price on request

  • A project scope and price agreed around your goals

How do you order a website audit?

To order an audit:
  • Submit a website inquiry or contact us by phone.
  • Discuss your goals, concerns and the site’s characteristics.
  • Review the estimate and agree on the delivery schedule.
  • Receive the findings and begin implementing recommendations.


What will you receive?

The SEO audit deliverables include:
  • A detailed report on the website’s current condition.
  • Recommendations with priorities and proposed timing.
  • An action plan for conversion paths and relevant traffic.


Contact ABS Marketing to discuss the scope, request an estimate and arrange a consultation.
Full-service local marketing
SUBMIT A REQUEST

Support for your wider marketing needs

We combine website improvements with SEO and content work to support your marketing goals and priorities. We review performance throughout your project.

Not sure which service you need?

Request a free consultation to discuss your business, ask questions and explore suitable services.

APPLY NOW

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

Lisa

Content Manager

Igor

Technical Specialist

Yana

Designer

Victor

SEO Specialist

Arjuna

Copywriter

Valeria

Web Editor

Frame 32

Natalia

SMM Specialist

Frame 33

Victoria

Review Editor

Frame 34

Igor

Voice bot developer

WHY CAN YOU TRUST US?

Marketing support

Marketing support

Support for your marketing and advertising projects

Project team

Project team

Skills matched to your project's needs

Transparency and honesty

Transparency and honesty

Open communication throughout the entire partnership

Case studies

Cases

Use of modern technologies and tools

Cases

Client reviews

Reviews

A personalized approach to every client and project

Reviews

OUR ADVANTAGES

SHALL WE DISCUSS YOUR NEEDS?

Please fill out this short form, and one of our experts will be happy to contact you to discuss your marketing goals and find the best solutions.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

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Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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Your suggestions help us grow and improve — please share your ideas!

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You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Feedback and Messages for Management

Your letters and feedback are important to us. You can contact management directly to share your thoughts.

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Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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Free consultation + a complimentary audit. Only 7 spots left.

Job application

Submit your application, and we’ll contact you to discuss the job openings!

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Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Other questions

Send us your question—we’ll get back to you as soon as possible!

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Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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Answer 4 short questions — and we’ll put together personalized marketing solutions for you, complete with bonuses from our partners.

Please provide your contact information, and we'll get in touch with you to discuss solutions that will take your business to the next level
Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

resurs 13

OUR CLIENTS' CHOICE

Marketplaces and Avito

Advertising on marketplaces + promotion on Avito

SMM

Telegram ADS + SMM

Website development

Sales Website + SEO

Local marketing

Card Registration + Reputation Management

Telegram Whatsapp
Request a call
Our clients' choice

Have you already received a free consultation?

We’ll conduct an audit of your business and put together an effective marketing package with favorable terms from our partners

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Our Clients' Choice