TECHNOLOGIES
In modern marketing, success goes to those who know how to use tools quickly, systematically, and with maximum efficiency. At ABS-Marketing, we integrate cutting-edge technologies into a unified ecosystem that helps businesses operate more efficiently and enables clients to achieve predictable results.
Our tools are not just services, but ready-made solutions for analytics, automation, and promotion. From voice robots and CRM to chatbots, end-to-end analytics, and AI tools—each technology is selected and customized for specific business tasks. This is how we turn marketing into a manageable process where data supports every decision.
Contextual Advertising
Contextual advertising management platforms
We use contextual advertising management platforms that help expand campaign optimization capabilities, automate routine tasks, and drive growth in key metrics: reducing costs, increasing the number of orders, and boosting profits.
Our partners and technologies:
Origami
Alytics
K50
Marilyn
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Our partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Google Data Studio
Power BI
SEO
Proprietary optimization tools
ABS-marketing develops and refines unique analytical solutions that help improve marketing effectiveness and achieve optimal results for every project.
Technologies:
Automatic Diagnostics
Automatic Diagnostics
Query Clustering
Query Clustering
Analysis of Commercial Factors
Analysis of Commercial Factors
Leading tools for SEO promotion
Modern SEO platforms offer tools for tracking website rankings, researching market segments, analyzing competitors, keywords, and backlinks, conducting technical audits, identifying weaknesses, and adapting to search algorithm updates. These solutions simplify the tasks that directly impact success in search results.
Our partners and technologies:
Ahrefs
Serpstat
Screaming Frog
SpyWords
RDS
AllPositions
Web analytics tools
To effectively develop web projects and mobile apps, it is important to regularly analyze incoming traffic and user behavior. This helps improve projects and boost the effectiveness of advertising strategies.
Our partners and technologies:
Yandex.Metrica
SimilarWeb
Google Analytics
Social Media
Platforms for managing SMM and social media advertising
We use state-of-the-art tools that enable us to identify and segment audiences, allocate advertising budgets effectively, test different creative concepts, monitor competitors’ activities and advertising campaigns, integrate social media with CRM and other services, analyze the performance of posts, and promptly respond to user comments and inquiries.
Our partners and technologies:
Target Hunter
Publer
Zapier
Albato
Plarin
Popsters
Livedune
*owned by Meta, an organization designated as extremist in Russia
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Power BI
Google Data Studio
Advertising on price comparison sites
Price marketplace management platforms
Using these services, we manage advertising campaigns on marketplaces and price comparison sites: we develop strategies, automate bid setting, adjust product ranges and prices, monitor competitors’ prices, and analyze the effectiveness of ad placements. All of this enables us to maximize the return on our clients’ presence on these platforms.
Our partners and technologies:
Yandex Market
Price Labs
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Our partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Mobile Performance Marketing
Mobile advertising tracking systems
These solutions enable you to track the sources of mobile app downloads, analyze user behavior after installation, collect crash data, and optimize advertising budgets. All of this helps improve the effectiveness of mobile marketing and maximize ROI.
Our partners and technologies:
AppsFlyer
Adjust
AppMetrica
Firebase
Contextual advertising management platforms
We use contextual advertising management platforms that help expand campaign optimization capabilities, automate routine tasks, and drive growth in key metrics: reducing costs, increasing the number of orders, and boosting profits.
Our partners and technologies:
Origami
Alytics
K50
Marilyn
Platforms for managing SMM and social media advertising
We use state-of-the-art tools that enable us to identify and segment audiences, allocate advertising budgets effectively, test different creative concepts, monitor competitors’ activities and advertising campaigns, integrate social media with CRM and other services, analyze the performance of posts, and promptly respond to user comments and inquiries.
Our partners and technologies:
Target Hunter
Publer
Zapier
Albato
Plarin
Popsters
Livedune
*owned by Meta, an organization designated as extremist in Russia
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Our partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Power BI
Google Data Studio
CRM Performance Marketing
Email marketing services
These platforms allow you to create emails and sequences for mass mailings and welcome campaigns, build unique trigger-based workflows, and engage in personalized communication with customers based on their actions. Some services support integration with Viber, SMS, and social media platforms such as Facebook*.
Our partners and technologies:
Mindbox
ExpertSender
UniSender
SendPulse
UniOne
*owned by Meta, an organization designated as extremist in Russia
Our own contact collection service
These tools allow you to automatically collect visitors’ contact information through sign-up forms. Most services do not require developers and integrate easily with any email marketing platforms.
Our partners and technologies:
LeadPlan
Marketing automation platform
This service enables marketers to make the most effective use of customer data to create personalized communications. All channels—email, SMS, push notifications, web advertising, and social media—are managed from a single interface. This approach frees up time for strategy development and creative solutions, while also providing comprehensive management of tasks related to monetization, customer retention, and loyalty building.
Our partners and technologies:
Emarsys
Postmasters
These are specialized services that ensure reliable email delivery on behalf of a company. They help track and improve the email delivery process, as well as manage the subscriber list by automatically removing users who have marked emails as “spam.”
Our partners and technologies:
Yandex Mail
Postmaster Mail.ru
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Power BI
Google Data Studio
Media Advertising/Programmatic
DSP-platform
DSP (Demand-Side Platform) is a technology solution that enables advertisers to manage ad buying through auctions across various ad networks and exchanges. Using a DSP, you can collect data on users of websites, mobile resources, and apps, determine whether they fall within your target audience, and purchase ad impressions in real time while managing bids and optimizing campaigns.
Our partners and technologies:
Yandex Direct
Display & Video 360
Google Ads
Hybrid
GetIntent
MyTarget
DMP-Platforms
A DMP (Data Management Platform) is a system designed to collect, process, and store all types of user data. These platforms enable the use of this information to tailor advertising campaigns across traditional media channels, CRMs, CMSs, and direct placements on websites through integration with ad servers. DMPs collect customer data—including demographics, interests, industry, income level, favorite resources, and habits—and then enrich the CRM, which improves the effectiveness of working with current and potential customers.
Partners and technologies:
Aidata
Analytica NPO
Shopster
Amber Data
Ad Campaign Tracking and Analytics Systems
These tools allow you to track the effectiveness of advertising materials not only by clicks but also by impressions. With their help, you can determine which impressions lead to conversions, map out the sequence of channels, and assess how long it takes for a user to take the desired action after the first contact. These platforms help you understand the optimal frequency of interaction and identify the most effective contact chains for achieving your marketing goals.
Partners and technologies:
Weborama
Sizmek
AdRiver
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Partners and technologies:
Power BI
Google Data Studio
Video Advertising
Advertising placement system
Effective tools for managing contextual, banner, and video ads within the Yandex and Google ecosystems, designed to help you achieve your marketing goals and engage your audience.
Partners and technologies:
Yandex Direct
Google Ads
Yandex Display
DoubleClick
Video advertising platforms
Video ads are most effective when placed on video-sharing sites, social media platforms, mobile apps, entertainment and news portals, as well as on TV channel websites and online movie streaming services.
Partners and technologies:
YouTube
Google Display Network (GDN)
Yandex Video
Web Analytics and Tag Management Systems
If you want to improve the performance of your websites and apps, you need to regularly analyze incoming traffic and audience behavior. This allows you to optimize your projects and increase the return on your marketing campaigns.
Partners and technologies:
Yandex.Metrica
Google Ads
Google Tag Manager
YouTube Analytics
Web Analytics
To improve the performance of websites and mobile apps, it is important to regularly monitor incoming traffic and analyze user behavior. This helps refine projects and maximize the return on marketing initiatives.
Partners and technologies:
Google Analytics
Yandex.Metrica
Google Tag Manager
A/B testing services
These platforms help analyze changes on website pages to determine how modifying specific elements affects conversion rates.
Partners and technologies:
Google Optimize
VWO
Data storage and visualization
Specialized platforms are used to ensure the secure storage of collected data. Visualization tools allow you to consolidate, analyze, and present data within a single interface, as well as track the effectiveness of various digital marketing channels and optimize their performance.
Partners and technologies:
Google Data Studio
Microsoft Azure
Power BI
Google BigQuery
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
Website Development
CMS systems
Content management systems (CMS) are designed to simplify the processes of creating, editing, and managing the content of web resources, ensuring a user-friendly experience for website visitors.
Partners and technologies:
1C-Bitrix
WordPress
Drupal
Joomla
Prototyping Services
Tools for designing web interfaces and mobile apps offer a variety of approaches to prototyping, accelerate the development process, help identify interface flaws, and optimize the functionality of future websites or apps.
Partners and technologies:
Figma
InVision
We adapt websites for CRM systems
We ensure seamless integration between websites and CRM platforms by customizing the code to meet the specific requirements of each system. When necessary, we modify sections of the code to ensure the transfer of data that was previously not being sent or updated. We configure real-time automatic data updates to ensure uninterrupted operation.
Partners and technologies:
RetailCRM
Bitrix24
amoCRM
MoySklad
Web analytics tools
We ensure seamless integration between websites and CRM platforms by customizing the code to meet the specific requirements of each system. When necessary, we modify sections of the code to ensure the transfer of data that was previously not being sent or updated. We configure real-time automatic data updates to ensure uninterrupted operation.
Partners and technologies:
Yandex.Metrica
Google Analytics
Contact Information Collection System
We ensure seamless integration between websites and CRM platforms by customizing the code to meet the specific requirements of each system. When necessary, we modify sections of the code to ensure the transfer of data that was previously not being sent or updated. We configure real-time automatic data updates to ensure uninterrupted operation.
Partners and technologies:
LeadPlan
Performance Marketing
Contextual Advertising Management Platforms
We use contextual advertising management platforms that help expand campaign optimization capabilities, automate routine tasks, and drive growth in key metrics: reducing costs, increasing the number of orders, and boosting profits.
Partners and technologies:
Origami
Alytics
K50
Marilyn
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Partners and technologies:
Power BI
Google Data Studio
Leading tools for SEO promotion
Modern SEO platforms offer tools for tracking website rankings, researching market segments, analyzing competitors, keywords, and backlinks, conducting technical audits, identifying weaknesses, and adapting to search algorithm updates. These solutions simplify the tasks that directly impact success in search results.
Partners and technologies:
Ahrefs
Serpstat
Screaming Frog
SpyWords
RDS
AllPositions
Proprietary optimization tools
ABS-marketing develops and refines unique analytical solutions that help improve marketing effectiveness and achieve optimal results for every project.
Technologies:
Automatic Diagnostics
Automatic Diagnostics
Query Clustering
Query Clustering
Analysis of Commercial Factors
Analysis of Commercial Factors
Web Analytics Tools
To effectively develop web projects and mobile apps, it is important to regularly analyze incoming traffic and user behavior. This helps improve projects and boost the effectiveness of advertising strategies.
Partners and technologies:
Yandex.Metrica
SimilarWeb
Google Analytics
Contextual Advertising
Contextual advertising management platforms
Our partners and technologies:
Origami
Alytics
K50
Marilyn
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Our partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Google Data Studio
Power BI
SEO
Proprietary optimization tools
ABS-marketing develops and refines unique analytical solutions that help improve marketing effectiveness and achieve optimal results for every project.
Technologies:
Automatic Diagnostics
Automatic Diagnostics
Query Clustering
Query Clustering
Analysis of Commercial Factors
Analysis of Commercial Factors
Leading tools for SEO promotion
Modern SEO platforms offer tools for tracking website rankings, researching market segments, analyzing competitors, keywords, and backlinks, conducting technical audits, identifying weaknesses, and adapting to search algorithm updates. These solutions simplify the tasks that directly impact success in search results.
Our partners and technologies:
Ahrefs
Serpstat
Screaming Frog
SpyWords
RDS
AllPositions
Web analytics tools
To effectively develop web projects and mobile apps, it is important to regularly analyze incoming traffic and user behavior. This helps improve projects and boost the effectiveness of advertising strategies.
Our partners and technologies:
Yandex.Metrica
SimilarWeb
Google Analytics
Social Media
Platforms for managing SMM and social media advertising
We use state-of-the-art tools that enable us to identify and segment audiences, allocate advertising budgets effectively, test different creative concepts, monitor competitors’ activities and advertising campaigns, integrate social media with CRM and other services, analyze the performance of posts, and promptly respond to user comments and inquiries.
Our partners and technologies:
Target Hunter
Publer
Zapier
Albato
Plarin
Popsters
Livedune
*owned by Meta, an organization designated as extremist in Russia
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Power BI
Google Data Studio
Advertising on price comparison sites
Price marketplace management platforms
Using these services, we manage advertising campaigns on marketplaces and price comparison sites: we develop strategies, automate bid setting, adjust product ranges and prices, monitor competitors’ prices, and analyze the effectiveness of ad placements. All of this enables us to maximize the return on our clients’ presence on these platforms.
Our partners and technologies:
Yandex Market
Price Labs
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Our partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Mobile Performance Marketing
Mobile advertising tracking systems
These solutions enable you to track the sources of mobile app downloads, analyze user behavior after installation, collect crash data, and optimize advertising budgets. All of this helps improve the effectiveness of mobile marketing and maximize ROI.
Our partners and technologies:
AppsFlyer
Adjust
AppMetrica
Firebase
Contextual advertising management platforms
We use contextual advertising management platforms that help expand campaign optimization capabilities, automate routine tasks, and drive growth in key metrics: reducing costs, increasing the number of orders, and boosting profits.
Our partners and technologies:
Origami
Alytics
K50
Marilyn
Platforms for managing SMM and social media advertising
We use state-of-the-art tools that enable us to identify and segment audiences, allocate advertising budgets effectively, test different creative concepts, monitor competitors’ activities and advertising campaigns, integrate social media with CRM and other services, analyze the performance of posts, and promptly respond to user comments and inquiries.
Our partners and technologies:
Target Hunter
Publer
Zapier
Albato
Plarin
Popsters
Livedune
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Our partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Our partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Power BI
Google Data Studio
CRM Performance Marketing
Email marketing services
These platforms allow you to create emails and sequences for mass mailings and welcome campaigns, build unique trigger-based workflows, and engage in personalized communication with customers based on their actions. Some services support integration with Viber, SMS, and social media platforms such as Facebook*.
Our partners and technologies:
Mindbox
ExpertSender
UniSender
SendPulse
UniOne
Our own contact collection service
These tools allow you to automatically collect visitors’ contact information through sign-up forms. Most services do not require developers and integrate easily with any email marketing platforms.
Our partners and technologies:
LeadPlan
Marketing automation platform
This service enables marketers to make the most effective use of customer data to create personalized communications. All channels—email, SMS, push notifications, web advertising, and social media—are managed from a single interface. This approach frees up time for strategy development and creative solutions, while also providing comprehensive management of tasks related to monetization, customer retention, and loyalty building.
Our partners and technologies:
Emarsys
Postmasters
These are specialized services that ensure reliable email delivery on behalf of a company. They help track and improve the email delivery process, as well as manage the subscriber list by automatically removing users who have marked emails as “spam.”
Our partners and technologies:
Yandex Mail
Postmaster Mail.ru
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Our partners and technologies:
Power BI
Google Data Studio
Media Advertising/Programmatic
DSP-platforms
DSP (Demand-Side Platform) is a technology solution that enables advertisers to manage ad buying through auctions across various ad networks and exchanges. Using a DSP, you can collect data on users of websites, mobile resources, and apps, determine whether they fall within your target audience, and purchase ad impressions in real time while managing bids and optimizing campaigns.
Our partners and technologies:
Yandex Direct
Display & Video 360
Google Ads
Hybrid
GetIntent
MyTarget
DMP-Platforms
A DMP (Data Management Platform) is a system designed to collect, process, and store all types of user data. These platforms enable the use of this information to tailor advertising campaigns across traditional media channels, CRMs, CMSs, and direct placements on websites through integration with ad servers. DMPs collect customer data—including demographics, interests, industry, income level, favorite resources, and habits—and then enrich the CRM, which improves the effectiveness of working with current and potential customers.
Partners and technologies:
Aidata
Analytica NPO
Shopster
Amber Data
Ad Campaign Tracking and Analytics Systems
These tools allow you to track the effectiveness of advertising materials not only by clicks but also by impressions. With their help, you can determine which impressions lead to conversions, map out the sequence of channels, and assess how long it takes for a user to take the desired action after the first contact. These platforms help you understand the optimal frequency of interaction and identify the most effective contact chains for achieving your marketing goals.
Partners and technologies:
Weborama
Sizmek
AdRiver
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Partners and technologies:
Power BI
Google Data Studio
Video Advertising
Advertising placement system
Effective tools for managing contextual, banner, and video ads within the Yandex and Google ecosystems, designed to help you achieve your marketing goals and engage your audience.
Partners and technologies:
Yandex Direct
Google Ads
Yandex Display
DoubleClick
Video advertising platforms
Video ads are most effective when placed on video-sharing sites, social media platforms, mobile apps, entertainment and news portals, as well as on TV channel websites and online movie streaming services.
Partners and technologies:
YouTube
Google Display Network (GDN)
Yandex Video
Web Analytics and Tag Management Systems
If you want to improve the performance of your websites and apps, you need to regularly analyze incoming traffic and audience behavior. This allows you to optimize your projects and increase the return on your marketing campaigns.
Partners and technologies:
Yandex.Metrica
Google Ads
Google Tag Manager
YouTube Analytics
Web Analytics
To improve the performance of websites and mobile apps, it is important to regularly monitor incoming traffic and analyze user behavior. This helps refine projects and maximize the return on marketing initiatives.
Partners and technologies:
Google Analytics
Yandex.Metrica
Google Tag Manager
A/B testing services
These platforms help analyze changes on website pages to determine how modifying specific elements affects conversion rates.
Partners and technologies:
Google Optimize
VWO
Data storage and visualization
Specialized platforms are used to ensure the secure storage of collected data. Visualization tools allow you to consolidate, analyze, and present data within a single interface, as well as track the effectiveness of various digital marketing channels and optimize their performance.
Partners and technologies:
Google Data Studio
Microsoft Azure
Power BI
Google BigQuery
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
Website Development
CMS systems
Content management systems (CMS) are designed to simplify the processes of creating, editing, and managing the content of web resources, ensuring a user-friendly experience for website visitors.
Partners and technologies:
1C-Bitrix
WordPress
Drupal
Joomla
Prototyping Services
Tools for designing web interfaces and mobile apps offer a variety of approaches to prototyping, accelerate the development process, help identify interface flaws, and optimize the functionality of future websites or apps.
Partners and technologies:
Figma
InVision
We adapt websites for CRM systems
We ensure seamless integration between websites and CRM platforms by customizing the code to meet the specific requirements of each system. When necessary, we modify sections of the code to ensure the transfer of data that was previously not being sent or updated. We configure real-time automatic data updates to ensure uninterrupted operation.
Partners and technologies:
RetailCRM
Bitrix24
amoCRM
MoySklad
Web analytics tools
We ensure seamless integration between websites and CRM platforms by customizing the code to meet the specific requirements of each system. When necessary, we modify sections of the code to ensure the transfer of data that was previously not being sent or updated. We configure real-time automatic data updates to ensure uninterrupted operation.
Partners and technologies:
Yandex.Metrica
Google Analytics
Contact Information Collection System
We ensure seamless integration between websites and CRM platforms by customizing the code to meet the specific requirements of each system. When necessary, we modify sections of the code to ensure the transfer of data that was previously not being sent or updated. We configure real-time automatic data updates to ensure uninterrupted operation.
Partners and technologies:
LeadPlan
Performance Marketing
Contextual Advertising Management Platforms
We use contextual advertising management platforms that help expand campaign optimization capabilities, automate routine tasks, and drive growth in key metrics: reducing costs, increasing the number of orders, and boosting profits.
Partners and technologies:
Origami
Alytics
K50
Marilyn
Call Tracking and Analytics
Without a systematic analysis of incoming calls, a business loses transparency: it becomes impossible to determine exactly which advertising campaigns are bringing in customers and how effectively managers are handling inquiries. Modern solutions for tracking and evaluating calls make it possible to identify the source of traffic and improve the effectiveness of telephone sales.
Partners and technologies:
Calltracking
Callscoring
CoMagic
Calltouch
CRM and analytics systems
CRM tools enable the creation of automated customer engagement processes. Collecting and storing customer data, as well as analyzing communication and transaction histories, enables you to segment your audience, create personalized offers, and tailor interactions to each customer group. This approach drives sales growth, makes marketing more effective, and improves service quality.
Partners and technologies:
Bitrix24
amoCRM
Roistat
Data visualization
Modern services allow you to collect data from various sources, analyze it, and present it in a clear and concise manner within a single interface. This helps you monitor the effectiveness of digital channels, compare their performance, and quickly adjust your marketing strategy.
Partners and technologies:
Power BI
Google Data Studio
Leading tools for SEO promotion
Modern SEO platforms offer tools for tracking website rankings, researching market segments, analyzing competitors, keywords, and backlinks, conducting technical audits, identifying weaknesses, and adapting to search algorithm updates. These solutions simplify the tasks that directly impact success in search results.
Partners and technologies:
Ahrefs
Serpstat
Screaming Frog
SpyWords
RDS
AllPositions
Proprietary optimization tools
ABS-marketing develops and refines unique analytical solutions that help improve marketing effectiveness and achieve optimal results for every project.
Technologies:
Automatic Diagnostics
Automatic Diagnostics
Query Clustering
Query Clustering
Analysis of Commercial Factors
Analysis of Commercial Factors
Web Analytics Tools
To effectively develop web projects and mobile apps, it is important to regularly analyze incoming traffic and user behavior. This helps improve projects and boost the effectiveness of advertising strategies.
Partners and technologies:
Yandex.Metrica
SimilarWeb
