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Telephony

Telephony is a suite of solutions for organizing communications, including call center setup, telephony system integration, and customer acquisition tools, ensuring seamless communication and business growth. At ABS-Marketing, we offer professional telephony services, including the creation of call centers, the integration of communication systems, and the implementation of tools for effective customer interaction.

Telephony is a set of technologies and solutions for organizing voice communications, including call centers, call tracking systems, and tools for attracting customers through phone calls. The service covers the configuration of hardware and software, as well as integration with existing systems to ensure effective communication.

8+

years of work

Focus

On your business goals

Plan

Clear scope and next steps

Телефония
SMM (Social Media Marketing)

When you order a phone system from us, you get a turnkey solution that covers the entire process—from needs analysis to system configuration and support. We offer transparent pricing so you can plan your budget without any hidden fees, and our solutions will help you optimize your communications and attract customers.

Marketing tools
tailored to your business

Advantages of telephony

Effective communication

Modern telephone systems enable quick and efficient handling of incoming and outgoing calls, minimizing customer wait times. Automated features route calls to available agents, preventing individual agents from becoming overloaded and speeding up call handling. As a result, service quality improves, customer satisfaction increases, and the brand is perceived as reliable and customer-focused.

Process automation

IVR (Interactive Voice Response) features, automatic call forwarding, and call recording free employees from routine tasks. Instead of manually transferring calls or answering repetitive questions, managers can focus on solving complex problems and working with customers. This improves the efficiency of the sales and support departments, reduces the workload on staff, and makes business processes more organized.

Attracting and retaining customers

Telephony is not only a communication channel but also a marketing tool. Thanks to call tracking systems, you can track which advertising campaign a call came from, measure conversion rates, and optimize your advertising budget. This helps you invest in the channels that deliver the best results.

Integration with business tools

Integrating phone systems with CRM systems (such as amoCRM, Bitrix24, and Salesforce) and websites allows you to automatically log all calls, create customer profiles, and save communication histories. This prevents data loss, speeds up managers’ work, and simplifies the tracking of customer interactions.

Flexibility and transparent cost

We plan the phone system around your team size, call volumes and required features. The implementation price reflects that scope, with a clear breakdown for budgeting and future expansion.

Control and analytics

Telephony systems provide detailed call statistics: duration, number of calls, sources, and employee performance. This data helps identify bottlenecks in the sales or support departments, analyze each manager’s performance, and optimize processes.

What kind of business is telephony suitable for?

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Online shopping and e-commerce

Telephone service helps us provide prompt assistance to customers, take orders, confirm payments, and track deliveries. Quick communication directly impacts customer trust and the number of repeat purchases.

Service sector

Beauty salons, medical centers, clinics, auto repair shops, and other service companies use telephone systems to schedule appointments, send appointment reminders, and handle incoming inquiries. This reduces the number of missed calls and increases the utilization of staff.

Call centers and sales departments

For businesses where phone calls are the primary channel of communication, telephony becomes an essential tool. It allows companies to route calls to the appropriate managers, monitor service quality, and collect analytics to increase conversion rates.

B2B companies

Telephony is particularly relevant for businesses where personalized customer service is key: IT companies, consulting firms, and equipment and service providers. Integrating telephony with CRM helps keep comprehensive records of all communications and build long-term partnerships.

Restaurants, hotels and HoReCa sphere

Telephony allows you to quickly take orders, reserve tables or rooms, and handle guest inquiries. Efficient call routing and a welcoming IVR menu improve the quality of service and give a more professional impression of the company.

Stages of telephony implementation

In the first phase, we conduct a detailed analysis of your company’s specific characteristics: the number of employees, call volume, customer interaction patterns, and current processes. We conduct an audit of your existing communication system and identify its weaknesses. This allows us to determine which features will be most beneficial for your specific business—whether it’s an IVR menu, call recording, call routing to departments, or CRM integration. The result of this stage is a clear understanding of your requirements and goals.
After conducting an analysis, we design the telephony architecture. This includes selecting the type of solution (cloud-based PBX, on-premises server, or a hybrid option), choosing the equipment (IP phones, headsets, routers), and defining the feature set (automatic call distribution, call forwarding, call statistics). At this stage, we develop the technical specifications and project plan to ensure the system’s scalability and stability even as the company grows.
Next, we install and configure the system. This includes setting up VoIP phones, connecting a cloud-based PBX or an on-premises server, and configuring SIP trunks and call routing. We pay special attention to call quality: we optimize the Internet connection, verify connection stability, and set up protection against outages. The result is a fully functional solution that is ready for use.
To ensure that our phone system doesn’t operate in isolation but delivers maximum value, we integrate it with CRM systems, websites, messaging apps, and other platforms. This allows us to automatically log calls, create customer profiles, maintain a history of interactions, and enable analytics. As a result, customer communications management becomes centralized, and the sales or support department operates faster and more efficiently.
The final stage is training employees to use the new system. We conduct training sessions, demonstrate features (answering and transferring calls, managing call records, and analyzing data), and prepare user guides. After implementation, we provide technical support, including updates, troubleshooting, and consultations. This ensures that the phone system will operate smoothly and remain up-to-date for many years to come.

Telephony services: What do we offer?

Sales Team Setup: Hiring, Scripts and CRM

Complete sales team setup

Sales Consulting and Support for Businesses

Sales consulting and support

Call campaigns, routing and tracking

Call Campaigns, Routing and Tracking

Yandex and Google Search Result Removal Support

Removing pages from search results

2GIS Promotion

2GIS listings and promotion

Big data marketing

Big data marketing

Who will work on your project?

Our content, design, technical and marketing specialists work together on your project.

Turnkey telephony

Investments in telephony pay off through improved communications, increased customer loyalty, and process optimization. Effective communication systems reduce service costs and boost sales. The cost of telephony depends on the project, but we offer flexible solutions for small and large businesses. ABS-Marketing helps make your communications reliable and effective.

Ordering telephony from us is a step toward optimizing your communications and growing your business. Contact us to discuss your needs and get started today!
Full-service local marketing

Why you should order telephony from ABS-Marketing?

ABS-Marketing offers professional telephony services that optimize communications and increase business efficiency. We set up call centers, connect communication systems and implement tools to attract customers, adapting solutions to your business. The price of telephony is calculated individually, but we guarantee transparency and no hidden fees. Our solutions are suitable for sales companies, delivery services, clinics and other industries where customer communication is important.

Cost of telephony

The cost of telephony is formed individually, taking into account the complexity of the systems, the number of users and tasks, providing transparency and flexibility. Our services include analysis, configuration, integration and support so that you get a ready-made solution without hidden fees.

What affects the cost?

  • System scale The number of lines, users, and connected workstations directly affects the cost of telephony. Large systems with a large number of employees or complex infrastructure require more resources to set up and maintain.
  • Type of solutions The choice between a call center, call tracking tools, or Voice Target determines the complexity of the project. More advanced features such as call analytics or personalized voice campaigns increase the price.
  • Integration Connecting telephony to existing platforms such as CRM (Bitrix24, amoCRM) or websites requires additional efforts. The complexity of integration and the amount of customization affect the total cost of telephony.
  • Training Conducting training for staff on how to use the system, including call management and data analysis, adds to the cost. Individual training programs for large teams increase the price.
  • Urgency Accelerated setup and implementation of the system, for example, for the urgent launch of a call center, increases the cost of telephony due to priority processing. We guarantee quality even with tight deadlines.

OUR FIVE-STEP PROCESS

From initial research to ongoing improvement, we agree the priorities, put the plan into action and review progress with your team.

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1. Research: goals and priorities

We start with your goals, audience and current marketing or sales process. We review the market and competitors, then agree priorities and a practical plan.
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2. First steps: launch and tracking

We launch the agreed advertising, SEO or CRM work and set up the tools needed to track it. This gives us a starting point for measuring activity and reviewing enquiries.
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3. Refine: ongoing improvement

We review the data, improve the channels that are working and remove unnecessary steps. Where useful, we automate routine tasks and track the cost and quality of enquiries.
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4. Expand: new opportunities

We use the results so far to decide where to expand activity. Changes to channels or budget are planned around your priorities and your team’s capacity to handle new enquiries.
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5. Review: plan the next steps

We review performance against the agreed goals and plan the next improvements. A clear marketing process helps your team manage ongoing activity and adapt it as your business develops.

TOP 6 BUSINESS AREAS THAT NEED TELEPHONY

More calls, more deals — telephony, which increases revenue.

Psychologists, psychotherapists, coaches
Rent a car
Online schools, EdTech
Online stores
Food delivery
Recreation centers

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

WHY CAN YOU TRUST US?

Marketing support

Marketing support

Support for your marketing and advertising projects

Project team

Project team

Skills matched to your project's needs

Transparency and honesty

Transparency and honesty

Open communication throughout the entire partnership

Case studies

Cases

Use of modern technologies and tools

Client reviews

Reviews

A personalized approach to every client and project

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