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End-to-End Marketing Analytics

Get end-to-end analytics setup to connect advertising interactions with later enquiries and purchases. Combining website, advertising and CRM data helps you compare channels, review the marketing budget and understand the sales funnel. Tools such as Yandex analytics support reporting on campaign costs and recorded outcomes.

ABS Marketing integrates the relevant systems, configures funnel measurement and develops detailed reports for your business.

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Настройка сквозной аналитики под ключ

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for your business

Does your marketing feel stuck?

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

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What is end-to-end analytics?

End-to-end marketing analytics connects data from different stages of the customer journey, from initial marketing contact through to a recorded sale. It extends website reporting by linking funnel stages and business outcomes, helping identify weaknesses and guide the marketing strategy.
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How do you assess the analytics setup?

Compare data from different sources

Check whether data from advertising platforms, CRM systems and website analytics is collected and transferred correctly.

Assess returns by advertising channel

Compare the leads and sales attributed to different channels to decide which campaigns to develop, adjust or stop.

Analyze visitor behavior

Examine how visitors interact with the website, where they leave and which parts of the journey could be improved.

Check UTM tracking parameters

Check that UTM parameters are configured consistently and pass the information needed to identify traffic sources.

Use Yandex analytics data in reporting

Build detailed reports using Yandex Metrica and other connected systems. Regular checks of the configuration help improve data quality and inform advertising and conversion decisions.

Benefits of end-to-end analytics

  • Map the sales funnel and review advertising costs Compare acquisition channels and use the findings to decide where to allocate the budget.

  • Review agency and contractor performance Use shared reporting to assess external marketing work and discuss adjustments.

  • Understand traffic sources See which channels bring customers and how recorded sales relate to those sources.

  • Make informed decisions Use connected data to support business and marketing plans.

Why choose ABS Marketing for end-to-end analytics?

We work with Yandex Metrica, CRM systems and related tools to connect the data your business needs and check how it is collected and transferred.

End-to-end analytics for business management

Connecting stages from an initial advertising interaction to a recorded purchase, subscription or other action helps you understand:

  • The contribution of each channel Compare search optimization, paid search, social media and email activity using the available channel and outcome data.

  • Returns on marketing investment Link campaign costs with recorded sales to inform decisions about budget allocation.

  • Relationships between funnel stages Analyze progression through the customer journey and identify where the marketing approach may need to change.

Connected reporting gives you a practical basis for evaluating marketing activity and planning improvements.

Analytics for strategic decisions

End-to-end analytics supports:

  • A joined view of the customer journey Examine recorded interactions from an initial click through to a purchase to inform website, advertising and user experience improvements.

  • Analysis of business outcomes CRM and other integrations connect marketing activity with leads and recorded sales.

  • Long-term planning Use accumulated data to inform forecasts and plans for customer service and retention.

The analysis supports decisions based on observed customer behavior and recorded business outcomes.

Analytics and process automation

Connected analytics can support the following processes:

  • Automated reporting Reduce repeated manual data collection by configuring reports from connected sources.

  • Tailored content Use audience segments to develop offers and messages relevant to different groups.

  • CRM integration Connect CRM records with marketing data to provide a more useful view of enquiries and sales.

These integrations help organize reporting and reduce repetitive work.

End-to-end analytics setup: the stages

We review the data available from website analytics, CRM systems, advertising campaigns and other sources, identifying what is already recorded and what needs improvement.
We configure analytics tools, including Yandex Metrica and other relevant platforms, to collect the data required for the project.
We use the connected data to build a sales funnel showing progression from customer acquisition through to recorded deals.
We analyze the sales funnel to identify stages where customers drop out and recommend improvements.
We use the findings to recommend budget allocation across channels, considering advertising costs and the leads or sales attributed to them.
We provide clear reports to help you assess agency and contractor performance and agree on any changes needed.
We monitor key metrics and use the findings to guide changes against the agreed KPIs.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Why connect Yandex analytics with business data?

Analytics that connects Yandex services with business data helps you assess campaigns within the Yandex ecosystem. It supports the following:

  • Compare Yandex Direct advertising costs with outcomes recorded through Yandex Metrica and connected systems.
  • Identify keywords associated with leads.
  • Review advertising spend alongside recorded sales.
  • Analyze visitor behavior on the website.


These findings inform budget allocation and further campaign improvements.

Professional analytics setup

A reliable setup needs to address common integration issues:

  • Inconsistent data connections between systems.
  • Information lost during data transfer.
  • Errors in lead tracking and campaign measurement.


Our setup service includes:
  • Integration and testing of the required systems.
  • Guidance and support throughout the work.
  • Regular reports with findings and recommendations for the strategy.


The result is a reporting setup your team can use to assess marketing activity and plan improvements.

End-to-end analytics pricing

Pricing depends on project complexity, the number of integrations and the amount of data. ABS Marketing offers packages based on the scope your business needs.

How do you arrange the setup?

The process has three stages:

  • Submit an enquiry or contact ABS Marketing by messenger or phone.
  • Review the existing data and define the objectives.
  • Configure and test the systems, then begin monitoring.


After setup, you receive access to the reporting and recommendations for further development.

Project pricing

Complete end-to-end analytics setup pricing

Price on request

Why choose us?

ABS Marketing combines search marketing experience with data analysis to help plan and assess improvements.

Our strengths:
  • A comprehensive approach to SEO and website performance
  • A focus on useful content and sound technical methods
  • Adapting the strategy as search algorithms change
  • Clear reporting and practical analytics
  • Flexible work focused on client objectives
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Not sure which service you need?

Request a free consultation to discuss your business, ask questions and explore suitable services.

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

WHY CAN YOU TRUST US?

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Open communication throughout the entire partnership

Case studies

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Use of modern technologies and tools

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A personalized approach to every client and project

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