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Request location-based advertising

Location-based advertising focuses campaigns on the geographic areas your business serves. ABS Marketing combines local advertising setup with relevant business listings and content on suitable platforms to support local awareness and enquiries.

Our service includes campaign planning, setup, optimization and analysis. We explain the proposed scope and costs so you can plan the budget and assess how the campaigns support your business goals.

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Location-Based Advertising

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for your business

Does your marketing feel stuck?

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

WE WILL FREE YOU FROM MARKETING PUZZLES

Marketing services

What is location-based advertising?

Location-based advertising focuses advertising on selected geographic areas. Platforms use their available location signals and targeting settings to decide where and to whom ads may be shown.

The aim is to make campaigns relevant to people in the areas your business serves. We select the targeting approach around the offer, audience and available platform features.
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How the work is organized

Business and audience analysis

We start by reviewing your business, its locations and the audience you want to reach.

Select suitable local marketing tools

We select appropriate tools around the business and target areas, including maps, directories, review platforms and local advertising.

Business listing creation and optimization

We create or update business listings on the selected platforms, adding accurate information and suitable content.

Campaign setup, monitoring and optimization

We configure and launch suitable map and local advertising campaigns, then review the available performance data and make agreed adjustments.

Reporting and advice

We provide regular reports on the agreed work and discuss the next steps for the campaign.

Location-based advertising platforms and examples

Location-based marketing can combine several channels and tools:

  • Business listings on maps, directories and review platforms
  • Advertising on Yandex Maps, Google Maps and other supported location services
  • Business listing content, branding and optimization
  • Advertising that uses the platform’s available location-targeting settings

These tools help focus information and advertising on people in the areas your business serves.

Which platforms can we work with?

ABS Marketing works with relevant mapping, business directory and review services, including:

  • Yandex Maps Create or improve the business listing so people can find relevant services and location details in Yandex Maps.

  • Google Maps Create or improve the Google Business Profile to present business information in Google Maps and local search.

  • 2GIS Prepare a business listing in 2GIS where it covers the target market.

  • Directories and review platforms Prepare suitable listings on services such as Yandex Business, 2GIS, Google Business Profile and Tripadvisor, according to the business and market.

Illustrative local advertising approaches

Platforms such as Google Maps, Yandex Maps and 2GIS can be combined with location-based advertising in the following examples. These are planning illustrations, rather than verified campaign results.

Example 1: A city-centre cafe

Objective: support visits to a cafe in central Moscow. Approach: prepare accurate Yandex Maps and Google Maps listings with suitable photos and menu information. A local campaign could use an available 3 km targeting radius and an illustrative offer of 20% off a first coffee order. Measurement: compare enquiries, redemptions and recorded visits with an agreed baseline.

Example 2: A neighbourhood vehicle service centre

Objective: reach residents looking for vehicle repairs. Approach: prepare useful 2GIS and Google Business Profile listings describing services such as nearby repairs and oil changes, then configure an available Yandex Direct campaign for the relevant area. Measurement: review enquiries and the available campaign interactions against the agreed goals.

How the approach works

Relevant locations, clear business information and suitable creative materials connect the campaign with its intended audience. ABS Marketing plans the combination of platforms, such as Google Maps, Yandex Maps and 2GIS, and support around your business and budget.

Contact us to discuss how location-based advertising and listing improvements could fit your services and target areas.

Benefits for your business

Our location-based advertising service focuses on the areas your business serves. These are seven areas of support available from ABS Marketing:
We use the available location-targeting settings to focus campaigns on the areas relevant to your business.
We review the targeting and available performance data to limit spending on audiences outside the campaign’s intended scope.
Consistent business information on relevant maps and directories helps people recognize and assess the company.
We coordinate the materials and settings needed to launch the agreed campaigns.
We explain the proposed service costs before the work begins.
We assess the reporting or enquiry data that can be connected to your CRM and agree on the supported integration work.
Our team provides support for questions about the campaign and the agreed work.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Location-based advertising costs

We plan the service around your requirements and budget. Five areas help focus the campaign resources:

  • Relevant locations Focus the campaign on the areas and audience relevant to the offer.

  • Campaign management tools Use suitable tools to organize and manage the selected campaigns.

  • Creative preparation Prepare clear, relevant ads and review them before launch.

  • Performance monitoring Use the available reporting to guide adjustments to the strategy.

  • Budget flexibility Plan the campaign scope around the agreed budget.

Why choose ABS Marketing?

Our local advertising service supports the work in five ways:

  • Local marketing experience We consider the locations and customer needs relevant to your business.

  • An individual approach We adapt the campaign strategy to your services, audience and market.

  • Campaign quality checks We review the business information, creative materials and campaign settings.

  • A coordinated launch We organize setup and preparation for the agreed launch.

  • Clear pricing We explain the proposed service costs for budget planning.

Technical setup

ABS Marketing works with suitable tools such as Google Business Profile, Yandex Maps, 2GIS and advertising platforms. We configure the selected campaign settings and available reporting, and assess requested CRM connections within the agreed scope. Examples include improving listing photos and business information or using a 5 km targeting radius where the selected platform supports it.

Project pricing

Location-based advertising service cost

Price on request

How can the service support your business?

Location-based advertising focuses the campaign on the areas relevant to your business. ABS Marketing combines suitable targeting, useful map listings and clear creative materials to support local awareness, enquiries and visits, then reviews the available results with you.

Contact us to discuss your locations, services and advertising goals.
Full-service local marketing

Not sure which service you need?

Request a free consultation to discuss your business, ask questions and explore suitable services.

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

WHY CAN YOU TRUST US?

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Marketing support

Support for your marketing and advertising projects

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Project team

Skills matched to your project's needs

Transparency and honesty

Transparency and honesty

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Cases

Use of modern technologies and tools

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A personalized approach to every client and project

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