Google Ads campaign audit

An audit gives you information for deciding how to use the advertising budget and improve conversion performance. The findings help organize further work around specific issues in the campaigns.

Understanding the relationship between settings, ads and landing pages provides a clearer basis for campaign management and testing.

Implementing Google Ads audit recommendations

After the review, organize implementation into the following stages:

1. Prioritize the findings

Identify the most significant issues and decide which changes should come first.

2. Create an action plan

Define the work, the people responsible and the sequence for implementing recommendations.

3. Test changes

Where practical, test major adjustments on a smaller audience or a selected group of keywords before wider use.

4. Monitor performance

Track the relevant metrics after implementation to assess the effect of the changes.

These steps help turn the Google Ads audit findings into a practical improvement process.

Frequently asked questions

How much does a Google Ads audit cost?
Pricing depends on the complexity and scope of the review. We discuss the cost and proposal before starting.

How long does the audit take?
The analysis usually takes 7 to 14 days. We agree on the expected timescale so you know when to expect the findings.

Is advertising account access required?
Yes. We need access to the advertising accounts for the review and handle the information confidentially.

What happens after the audit?
You receive a detailed report with findings and recommendations. We also provide support with implementing the recommended changes.