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«Web Design and UX/UI» Course

Master the in-demand profession of web design and learn how to create user-friendly, visually appealing, and high-converting interfaces for businesses. You’ll gain insight into user behavior, learn to design websites and landing pages that generate leads, and acquire practical skills applicable to commercial projects.

Веб дизайн и UX UI
This web design course is ideal for anyone who wants to master this in-demand field and gain practical skills for working on commercial projects. The web design curriculum is structured sequentially and is suitable for both beginners and professionals who want to systematize their knowledge in the field of UX/UI design and deepen their understanding of user experience.

The program includes training in UX/UI, which helps you understand the logic behind user behavior, interface design, and visual hierarchy, making web design from scratch a clear and structured process. Special attention is given to website and interface design, which provides a comprehensive understanding of the web designer profession and the market’s demands on modern digital specialists.

What is a UX/UI web designer profession?

UX/UI Web Designer — a professional responsible for a website’s visual appearance and user-friendliness. They design page structures, user flows, visual hierarchies, and interfaces to ensure that visitors can interact with the product in a clear, convenient, and logical manner. Unlike a traditional designer, a UX/UI specialist works not only with visuals but also with user behavior, analytics, and business objectives.
Ведение социальных сетей

Who is a web design course suitable for?

For beginners without experience

This course is ideal for those who want to break into the web design profession from scratch and have no formal training or practical experience. The curriculum is structured in a logical and easy-to-follow manner.

For designers who want to improve their UX/UI

If you’re already working in design, this course will help you organize your knowledge and take your skills to the next level. You’ll delve into UX research, prototyping, user scenario analysis, and data-driven design decisions.

For marketers and Internet specialists

The course will be useful for marketers, targetologists, and other digital professionals who need to understand how design affects conversion, user behavior, and the effectiveness of advertising channels.

For entrepreneurs and business owners

This course helps you learn how to effectively set goals for contractors, monitor results, and understand why a website is generating leads or, conversely, failing to fulfill its purpose. This reduces the risk of ineffective investments in development and redesign.

For freelancers and remote specialists

Mastering web design and UX/UI expands the range of services you offer and increases your average revenue per client. Freelancers and remote professionals will be able to take on more comprehensive projects, work with business clients, and build long-term partnerships, rather than limiting themselves to one-off tasks.

What does UX/UI training consist of?

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Fundamentals of UX/UI and User Thinking

You will explore the key principles of user experience, the logic behind how interfaces are perceived, and the fundamentals of UX/UI design. You will examine the cognitive and behavioral factors that influence website visitors’ actions, decision-making, and conversion rates.

UX research and audience analysis

The course covers in detail the methods of target audience research: needs analysis, CJM construction, user scenario study and problem point identification.

Prototyping and website structure

You’ll learn how to create wireframe prototypes and plan page structures, navigation, and the logic behind user interactions with the site. This allows you to build in usability and efficiency right from the design phase.

Visual design and composition

A separate section is dedicated to the visual aspects of interfaces: layout, color schemes, typography, visual hierarchy, and design guidelines for interface elements. You will learn how to create clean and intuitive interfaces that align with business objectives.

Using Figma

The hands-on module on working in Figma covers creating mockups, components, and design systems, developing responsive versions, and preparing designs for handoff to development.

Adaptive and mobile design

You will learn how to design interfaces for various devices, taking into account mobile UX, user behavior patterns, and modern requirements for website responsiveness.

Commercial design and conversion

The final section focuses on the impact of design on sales. You’ll examine landing pages, lead capture forms, CTAs, and visual trust triggers that help convert website visitors into customers.

Build a career in UX/UI design

A UX/UI web designer is a specialist in high demand at digital agencies, product companies, startups, and in the freelance market. They contribute to the creation of websites, services, and digital products that must not only be visually appealing but also user-friendly, intuitive, and effective from a business perspective.

With the growth of online services and e-commerce, the demand for UX/UI specialists is steadily increasing. Companies are willing to pay for high-quality design that improves the user experience and directly impacts profits. Once you’ve mastered the profession, you’ll be able to work remotely, take on freelance projects, or advance within a team.

Advantages of the course from ABS-marketing: web design training

Practical focus

The course is structured around real-world business challenges and commercial projects. You don’t just study theory; you constantly apply your knowledge in practice by designing interfaces, creating prototypes, and developing the structure of websites and landing pages.

A systematic approach to UX/UI design

The course provides a comprehensive understanding of UX/UI, rather than a collection of isolated techniques. You’ll learn why an interface should be designed in a particular way, and how decisions are made based on user experience, behavioral patterns, and business objectives.

Relevant tools: website and interface design

The course uses modern approaches to UX/UI design and relevant tools that are used in existing digital projects. You work with professional services, study current interface standards and market requirements.

Understanding the connection between design and marketing

Special attention is given to how design influences conversion rates, user behavior, and the effectiveness of advertising channels. You’ll learn to design interfaces that help attract leads, hold users’ attention, and boost marketing results.

The basis for career and professional growth

This course provides a solid foundation for a career as a web designer or UX/UI specialist. The knowledge you gain will also help you expand your current digital expertise, increase your value in the job market, take on more challenging projects, and advance confidently in your career.

"ABS-marketing" Marketing Agency

ABS-marketing is not just a marketing agency, but also a professional environment where specialists grow, develop, and find their place in the digital world. We help you build a career in marketing: from choosing a specialization and developing your skills to confidently working on real projects and with real clients.
  • We help you choose your path in the digital field
  • You’ll figure out which work format suits you best: working at an agency or company, freelancing, project-based work, or starting your own business. We help you choose a specialization, identify your strengths, and understand which skills you need to develop to grow in your career.

  • We help you craft a professional self-presentation
  • You’ll learn how to present yourself effectively to an employer or client: how to format your resume and portfolio and describe your experience in a way that reflects your true professional value. This increases your chances of getting a response and landing high-quality projects.

  • Helping You Assess and Increase Your Income
  • ABS-marketing experts help you understand the market value of your skills, how income is generated in the digital sector, and what steps you need to take to reach a higher level of earnings and stability.

  • Preparing for interviews and negotiations
  • You’ll learn to confidently navigate interviews, showcase your skills, justify your salary expectations, and negotiate with employers and clients without hesitation or doubt.

    Sign up for the Web Design from Scratch course

    This course from ABS-marketing offers you the opportunity to master a high-demand profession and gain practical skills you can apply immediately after completing the training. If you want to learn how to create user-friendly, high-converting interfaces, understand user behavior, and work with e-commerce websites, sign up for the course. You’ll receive results-oriented training, professional skill development, and real opportunities for career growth.

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