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Lead Generation and Competitive Research

Lead generation and competitive research help a business understand customer needs and plan how to attract enquiries through its own website and advertising channels. Reviewing competitors’ public offers can inform your positioning, landing pages and response process.

Discuss the scope with ABS Marketing: audience research, enquiry routing, CRM connections and communication workflows. The tools, integrations and budget should be agreed around your existing channels and project requirements.

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Does your marketing feel stuck?

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

WE WILL FREE YOU FROM MARKETING PUZZLES

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
We don’t have the time or resources to manage marketing ourselves.
Enquiries and orders are inconsistent.
It’s hard to keep up with changes in marketing.
We need help understanding the rules that apply to our marketing.
I want to grow my business, but I’m not sure where to invest.
We’ve tried doing marketing ourselves, but progress has been slow.
We need a fresh perspective and new ideas.
Our competitors are winning customers. What should we change?
Marketing services

How competitive research supports lead generation

Competitive research examines publicly available offers, website content and customer journeys. It can help identify questions your own pages need to answer and ways to explain the value of your service.

Use those findings to plan your own landing pages, advertising and enquiry forms. Record contacts supplied to your business with the context needed for an appropriate response.

Assess lead generation through enquiry quality, response times and sales outcomes. This gives the team a basis for improving its approach without assuming that every visit will become a customer.
Social media management

Planning the lead generation workflow

1. Review the competitive landscape

Examine public product pages, offers and contact journeys to understand how other businesses explain their services. Use the findings to improve your own pages and messaging.

2. Select the working tools

Choose the forms, CRM and notification tools needed for your enquiry process. Check their supported connections and decide which information the team needs to receive.

3. Connect your enquiry sources

List your own landing pages, advertising campaigns and contact channels. Where supported, record the source of each enquiry alongside its contact details.

4. Test data quality and routing

Send test enquiries to check field mapping, duplicate handling and assignment. Confirm that the team receives enough context to respond to the request.

5. Launch and review

Introduce the agreed process and monitor whether enquiries reach the right people. Review source quality and follow-up results before expanding the scope.

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Building an approach around customer needs

Study the market

Review public offers, audience needs and acquisition channels to identify where your own proposition needs to be clearer.

Create relevant offers

Explain the specific service and terms available from your business. Use promotions or additional services only where they are part of the confirmed offer.

Respond to the enquiry

Base the response on the needs and details the person has shared with your business.

Organise lead processing

Connect supported enquiry channels with the CRM or team inbox and define who should handle each type of request.

Monitor and improve

Review enquiry quality, source performance and outcomes, then adjust the campaign or response process where the evidence supports a change.

What to assess in a lead generation project

Define the customer needs your offer addresses and the criteria for a relevant enquiry. This helps the team distinguish a suitable request from an unrelated one.
Compare campaign spending with the number and quality of enquiries received. Use the results to decide which sources merit further investment.
Follow enquiries through the sales process to understand which become customers and where requests are lost or delayed.
Keep contact details, enquiry context and follow-up status in the agreed tools. Test automated transfers and provide a way to identify failures.
Give the team clear qualification criteria and the information needed to answer common questions. Agree how the next action should be recorded.
Compare the performance of your own website, campaigns and contact channels. Review data limitations before attributing an outcome to a particular source.
Use competitive research to explain your own offer more clearly. Emphasise relevant differences that the business can substantiate.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Conversion-focused website development: LOTOS

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Case study #3: Garant Pravo — legal services in Saint Petersburg

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Conversion-focused website development: DreamHousing

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Conversion-focused website development: Avtovykhlop911

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Case study #4: malina-pack.ru — printing and branded packaging

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Conversion-focused website development: Benzo78

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ALL CASES

Lead generation project costs

The project budget depends on the agreed scope. Useful items to define include:

  • Research scope
    • The number of public websites, offers and market segments included in the analysis.

  • Enquiry volume
    • The expected workload for processing, checking and following up on requests received by your business.

  • Contact channels
    • The forms, phone calls and messages the team needs to handle.

  • Integration requirements
    • CRM connections, field mapping, notifications and reporting that need to be configured or tested.

  • Qualification and reporting
    • Rules for identifying relevant enquiries, handling duplicates and reviewing results.

    Agree the scope and price before work begins, including any recurring platform or campaign costs.

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    Lead generation project cost

    Price on request

    • A project scope and price agreed around your goals

    Discuss your lead generation requirements

    A useful lead generation process connects a clear offer with enquiry channels your business controls. Competitive research can inform the message, while CRM routing and follow-up help the team manage responses.

    Contact ABS Marketing to discuss your current channels, audience and sales workflow. Those details provide a starting point for defining the work and evaluating its results.
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    We combine website improvements with SEO and content work to support your marketing goals and priorities. We review performance throughout your project.

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    OUR TEAM

    Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

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    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

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    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email absmarketing.ru@gmail.com.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email absmarketing.ru@gmail.com.

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