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Digital screen advertising

Advertising on digital screens and displays presents your business through displays in locations used by the intended audience. ABS Marketing coordinates the creative materials and placement process.

The service includes content creation, installation and playback management. We discuss the price and scope according to the campaign objectives, formats and selected locations.

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Advertising on Screens and Displays

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Does your marketing feel stuck?

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

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What is digital screen advertising?

Advertising on digital screens and displays uses video, graphics or other visual content on displays in public and business locations. It provides a way to present an offer and adapt the message to the surrounding environment.

Placements can include shopping centers, offices, airports, cafes and fitness centers. Content updates, scheduling and location selection help tailor the campaign to its audience.
Social media management

Why use digital screen advertising?

Present a clear visual message

Video and moving graphics offer a visual way to introduce a message in busy locations. We design the content to be clear at the screen's size and viewing distance.

Building brand awareness

A consistent visual identity and repeated placements can help people recognize the company and understand its offer.

Audience and location planning

We plan placements around location, timing and the audience expected to use the venue, helping match the message to the setting.

Interactive engagement

Interactive displays and touch panels can give people a direct way to explore the content or respond to the message, where the installation supports these features.

Flexible content updates

Screen content can be updated for new messages, seasonal promotions and product changes, allowing the campaign to stay relevant.

Benefits of digital screen advertising

  • Visibility in relevant locations Screens in shopping centers, offices, airports, stations and business centers can bring a message to people using those spaces. We select locations and schedules around the intended audience.

  • Plan screen advertising costs Digital content can be updated without reprinting physical posters. We assess the production and placement requirements together to propose an appropriate scope and budget.

  • Flexible creative formats Depending on the display system, content can include still images, video, animation and interactive features. We adapt the message to the format, audience and setting.

  • Reporting and campaign review We use the available playback, audience or interaction reports from the selected system to review delivery and plan adjustments. The reporting scope depends on the installation and placement provider.

  • A consistent brand presence Regular placements can help people recognize the brand in familiar settings. Consistent visual content and relevant messages support the wider communication plan.

Types of screen advertising placement

Video messages on large displays can introduce an offer to people passing through the location.
Screens within stores and near checkouts can present messages relevant to shoppers.
Display placements in metro systems, buses or trains can introduce the message to travelers on selected routes.
Displays can carry advertising and internal announcements for employees and visitors.
Video displays can present products, services, menus and current promotions.
Touch interfaces and supported interactive experiences can let people explore the content or take part in an activity.
Large outdoor displays can present advertising to people moving through selected urban locations.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

What affects screen advertising costs?

The cost of screen advertising includes the relevant production, placement and management components:

  • Creative content The work may include the concept, design, filming, editing and animation needed for the message.

  • Production and format adaptation We prepare the content for the screen’s resolution, video duration and visual requirements.

  • Placements and scheduling The estimate covers selected screen placements, digital display network integration, playback scheduling and repetition.

  • Setup and technical support This includes equipment configuration, checks that the content displays correctly and support for technical issues during the campaign.

  • Analytics and optimization We review the available performance information and interactions on supported touch screens, then use the findings to adjust the campaign.

  • Project management We coordinate the stages, work with the relevant providers and check delivery against the agreed scope.

Project pricing

Digital screen advertising pricing

Price on request

Full-cycle digital screen advertising

Digital screen advertising combines visual content, location planning and flexible updates. It gives businesses a way to present messages in places used by the audience they want to reach.

Our team coordinates content production, placement and campaign management, adapting the work to the selected screens and available budget.
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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

WHY CAN YOU TRUST US?

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