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PPC advertising: 70% more conversions and 2.5 times as many inquiries

Yandex Direct setup by ABS Marketing: 70% more conversions

Проблема

Клиент пришёл с запросом:
  • Стабильный поток аудитории
  • Мало заявок и заказов с сайта
  • Пытались настроить, получилось слишком дорого
  • Бюджет уходит в никуда
  • Много показов, мало конверсий.

    • Инновационные решения

  • Поисковая реклама, стратегия «Ручная оптимизация», посадочная: сайт;
  • Товарные кампании (рекламная сеть Яндекса), стратегия «Максимум конверсий, оплата за конверсии», посадочная: сайт;
  • Мастер кампаний в качестве теста, стратегия «Оптимизация конверсий, оплата за конверсии», посадочная: сайт;
  • Как накопилось достаточное количество посетителей настроили ретаргетинг;
  • Стратегия «Максимум конверсий, оплата за конверсию», посадочная: сайт;
  • Настроили сбор целей в Яндекс Метрике.
    • Full-service local marketing

    Результаты (через 1,5 месяца)

    9 211

    переходов из Яндекс Директа

    14,30 руб

    средняя цена клика

    1624

    конверсий за период

    81,11 руб

    стоимость одной о

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