Consultation with leading experts + a complimentary audit of your choice
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19000 RUB
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This course is ideal for anyone who wants to learn SEO from scratch and build a clear, structured foundation without getting bogged down in theory. The course starts with the basics of search engine optimization and gradually moves on to practical tools and promotion strategies.
If you've already tried your hand at SEO, this course will help you organize your knowledge, fill in the gaps, and transition from a haphazard approach to a systematic SEO strategy for website promotion.
This course will be useful for marketers who want to gain a deeper understanding of the role of SEO in their overall marketing strategy, evaluate the performance of vendors, and integrate search engine optimization into their marketing funnels.
You will learn how search engine optimization works, which actions actually impact search rankings and traffic, and how to manage the SEO process.
Mastering SEO allows you to expand your range of services, increase average order value, and build long-term relationships with clients through consistent organic traffic.

You will learn how search engines work, the principles behind search results, and the factors that influence website rankings. You will explore the differences between informational and commercial queries, the logic behind search algorithms, and the basic rules.

The course provides a detailed overview of methods for collecting, analyzing, and clustering semantic kernels. You will learn how to properly distribute search queries across pages, structure your website to meet user demand, and create a logical site architecture.

You are studying technical website optimization: proper indexing, page load speed, mobile responsiveness, code optimization, and troubleshooting technical issues.

Content management involves optimizing text for search queries, improving page relevance, and enhancing content quality for users. You’ll learn how to create and refine content so that it meets search engine requirements while also being useful to website visitors.

The course covers external ranking factors, link building, and safe link-building methods. You’ll learn how to build a website’s backlink profile without risking penalties and how external factors influence search rankings.

You will explore how user behavior affects a website’s search engine rankings. We will examine ways to improve user experience, engagement, page depth, and other behavioral metrics.

The final module focuses on working with analytics tools. You’ll learn how to track rankings, traffic, conversions, and the effectiveness of SEO efforts, identify areas for growth, and adjust your marketing strategy based on data.
This course teaches search engine optimization as a system in which semantics, technical aspects, content, and analytics work together.
All topics are supported by practical tasks and examples of real commercial projects.
You are learning modern approaches to SEO that meet the current requirements of search engines.
The focus is on traffic, applications, and conversions, rather than formal positions.
This course lays the groundwork for a career as an SEO specialist and further growth in digital marketing.
Бесплатная консультация + любой аудит в подарок. Осталось 7 штук.
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