Discuss your goals and the next steps for your project
Consultation
Tell us about your project
Discuss your goals and the next steps for your project
Consultation
Tell us about your project
Build a foundation in campaign objectives, audience selection and account controls. Learn the purpose of each step before committing spend.
Organise existing knowledge and practise analysing campaigns. Identify what the available evidence can and cannot tell you.
Connect VK activity with a wider marketing plan. Assess its relevance to the audience and the contribution of the campaign.
Understand how campaign plans, budgets and reports fit together. Learn to ask useful questions when reviewing work supplied by an agency or freelancer.
Explore the work involved in managing campaigns for a client. Practise setting a clear scope and communicating findings accurately.
Review account structure, campaign objectives and the formats currently available. Learn how to consult platform guidance when options change.
Assess customer needs, location and relevant interests. Build an audience hypothesis and consider how campaign evidence can test it.
Work through objectives, audience selection, formats and scheduling. Check the settings and destination before submitting a campaign.
Prepare copy, images or video that explain the offer clearly. Plan useful creative tests and assess the response.
Set spending limits and review the available bidding options. Monitor costs against the agreed plan.
Interpret delivery and response measures alongside enquiry quality and business results. Identify which changes are justified by the evidence.
Assess whether further spend or a wider audience is justified. Test changes within defined limits and use the results to guide further activity.
Connect the topics with audience research, creative review, setup and reporting exercises.
Learn how to check available formats and account settings. Connect the account options with a clear campaign objective.
Assess campaign measures in relation to costs, enquiries and sales. Distinguish advertising activity from a confirmed commercial outcome.
Connect research, planning, creative, launch and review in a repeatable workflow. Clear review points help you choose a useful next step.
Learn to present the brief, decisions and evidence behind a campaign. A clear account of your work makes your skills easier for others to understand.
Explore the working arrangements that suit you: an agency or in-house role, freelance projects or your own business. We help you identify your strengths, consider a specialism and plan the skills you want to develop.
Learn how to prepare a CV and portfolio and explain your experience to employers or clients. Focus on the work you have done and the value you can demonstrate.
Discuss how skills, experience and the type of work affect pay and project fees. ABS Marketing specialists help you consider development priorities and realistic next steps.
Practise explaining your skills, discussing pay expectations and approaching conversations with employers and clients with greater confidence.
Free consultation + a complimentary audit. Only 7 spots left.
Answer 4 short questions — and we’ll put together personalized marketing solutions for you, complete with bonuses from our partners.
