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Big data marketing

A Big Data marketing project needs clear business objectives, suitable data and a way to assess results. Start with the customer questions the business needs to answer, the sources available for that purpose and the process for handling enquiries. Data quality and a relevant offer matter as much as the choice of tool.

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Big data marketing

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Does your marketing feel stuck?

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

WE WILL FREE YOU FROM MARKETING PUZZLES

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
We don’t have the time or resources to manage marketing ourselves.
Enquiries and orders are inconsistent.
It’s hard to keep up with changes in marketing.
We need help understanding the rules that apply to our marketing.
I want to grow my business, but I’m not sure where to invest.
We’ve tried doing marketing ourselves, but progress has been slow.
We need a fresh perspective and new ideas.
Our competitors are winning customers. What should we change?
Marketing services

Assessing a Big Data marketing service

Big Data marketing proposals should be assessed against their actual data sources, current functionality and commercial terms. Before choosing a service, confirm how information is obtained, what uses are supported and how results will be measured. Discuss the proposed setup and your business requirements with ABS Marketing without assuming access to competitors’ customer records.
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What to check in a Big Data proposal

Evidence of suitability

Ask for evidence relevant to your intended use, including how results were measured. Provider-wide figures alone do not establish what a particular campaign will achieve.

Required tools

List the analysis, campaign and reporting tasks needed for the project. Confirm which are currently supported and which require separate tools or work.

Data sources

Check the origin, coverage, freshness and intended use of the data. Distinguish an aggregate audience insight from an identifiable person's contact details.

Provider and security information

Review current provider documentation, access controls and data-handling arrangements. Verify any registration or certification claim rather than treating it as a complete assurance of suitability.

Contract and measurement

Define deliverables, qualification criteria and costs in the agreement. Make clear which outcomes are measured and which factors remain outside the provider's control.

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Questions a data-informed marketing project can address

  • No clear enquiry channel
    • Identify a contact route the business controls, such as its own listing, form or telephone number, before deciding how a campaign should direct responses.

  • Unclear return on spending
    • Connect campaign costs with relevant enquiries and sales outcomes where the available data supports that comparison.

  • Finding relevant audiences
    • Define customer needs and evaluate suitable advertising or enquiry channels. Test the proposed approach before assuming it will produce a particular volume of contacts.

  • Disconnected records
    • Review whether supported CRM connections can bring enquiry context, source information and follow-up status into a usable record.

  • Planning growth
    • Assess platform limits, data quality and the team’s capacity to handle additional enquiries before expanding the project.

    Planning the data and campaign workflow

    Review the business’s own campaign and enquiry data to identify useful patterns. Public competitive research can provide context, but does not establish competitors’ private sales results.
    Record where any contact information comes from and whether it is suitable for the intended use. Do not treat a visit to another company’s website as proof of a contact relationship with your business.
    Assess audience options supported by the chosen channels. Confirm their source and permitted use before planning communications to particular recipients.
    Use the information people supply to your business to answer their requests. Check the relevant permissions and channel requirements before any separate marketing communication.
    Use relevant business information to assess potential customer organisations. Record sources and check the accuracy and intended use of contact details before outreach.
    Connect the offer, enquiry channels and team responsibilities. Define qualification, routing and follow-up steps around the systems the business actually uses.
    Compare campaign activity, enquiry quality and costs with the agreed objectives. Record data limitations and use the findings to decide which changes to test.

    Our work

    Explore our case studies to see how we approach projects and support our clients’ goals.

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    Conversion-focused website development: Malova

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    PPC case study: audience targeting and lead tracking

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    Case study #3: Garant Pravo — legal services in Saint Petersburg

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    PPC case study: Yandex Direct campaigns and conversion tracking

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    Conversion-focused website development: Merkuriy Medikal+

    The challenge The client wanted: A website designed to generate inquiries and attract organic search traffic. A distinctive visual identity.

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    ALL CASES

    Steps in a Big Data marketing project

    Understand the business

    Define the objective, audience, current channels and information available to the team. Identify what additional data would be useful and whether it can appropriately be used.

    Agree the scope

    Record the confirmed sources, deliverables, qualification criteria and costs. Separate provider usage charges from configuration, analysis and support work.

    Prepare communications

    Draft messages and response guidance around the actual offer and the context in which a person contacts the business.

    Test the data flow

    Check a limited sample for quality and verify any supported transfer into the CRM. Confirm team responsibilities and resolve missing or incorrect fields before expansion.

    Review feedback and results

    Use the team’s experience of handling enquiries alongside campaign reports. Adjust sources or workflows only when the findings support the change.

    OUR CUSTOMERS' CHOICE

    Marketplaces and Avito

    Advertising on marketplaces + promotion on Avito

    SMM

    Telegram ADS + SMM

    Website development

    Website development + SEO

    Local marketing

    Card registration + reputation management

    Project pricing

    Big Data marketing project cost

    Price on request

    • A project scope and price agreed around your goals

    Discuss your Big Data marketing requirements

    A data-informed marketing approach should connect a clear objective with suitable sources and measurable actions. Confirm current provider capabilities, data requirements and costs before choosing a setup or committing to a larger campaign.

    Contact ABS Marketing to discuss the business question, available data and work required to assess a proposed Big Data solution.
    Full-service local marketing
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    Support for your wider marketing needs

    We combine website improvements with SEO and content work to support your marketing goals and priorities. We review performance throughout your project.

    Not sure which service you need?

    Request a free consultation to discuss your business, ask questions and explore suitable services.

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    OUR TEAM

    Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

    Lisa

    Content Manager

    Igor

    Technical Specialist

    Yana

    Designer

    Victor

    SEO Specialist

    Arjuna

    Copywriter

    Valeria

    Web Editor

    Frame 32

    Natalia

    SMM Specialist

    Frame 33

    Victoria

    Review Editor

    Frame 34

    Igor

    Voice bot developer

    WHY CAN YOU TRUST US?

    Marketing support

    Marketing support

    Support for your marketing and advertising projects

    Project team

    Project team

    Skills matched to your project's needs

    Transparency and honesty

    Transparency and honesty

    Open communication throughout the entire partnership

    Case studies

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    Use of modern technologies and tools

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    Client reviews

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    A personalized approach to every client and project

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    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

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    OUR CLIENTS' CHOICE

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