The challenge
The client wanted:
- A website designed to generate inquiries and attract organic search traffic.
- A distinctive visual identity.
- The documents needed for a healthcare organization’s website.
- A clear presentation of the addiction treatment team’s qualifications and experience.
Our approach
Two clear actions in the header
- Added separate options to request a doctor and inquire about treatment, helping visitors find the relevant next step.
Persistent navigation
- Kept the main menu and action buttons available while scrolling, so visitors did not need to return to the top.
An extended FAQ
- Answered common questions about the clinic and its services.
Documents and credentials
- Made copies of documents, licenses and certificates accessible on the website.
Small interface animations
- Used subtle button effects and service cards that appear on scroll.
An informational blog
- Added articles about addiction treatment services and prepared their search metadata.
Website chat
- Integrated Jivo so visitors could contact the team through the website and staff could respond through its messaging application.
Results
Communication
Contact options supporting inquiries from website visitors.
Interface
A design intended to build confidence in the clinic.
Search visibility
Content aimed at searches for addiction treatment services in Moscow.
Organic acquisition
SEO content intended to attract inquiries through search.
