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Consultation with leading experts + a complimentary audit of your choice
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19000 RUB
Only 7 spots left
LinkedIn is focused on B2B, offering sponsored content and dynamic advertising for professionals. Zen advertising promotes articles and channels by integrating with VK. Telegram promotion is effective due to bots and high engagement. How do I launch an ad? Social networks provide convenient advertising cabinets for targeting, format selection, and budget management, making them a universal tool for businesses.
The platform is organized according to a three-level structure: a campaign, an ad group, and an ad. This allows advertisers to easily manage multiple campaigns, allocate a budget, and target different audiences.
VK Ads automatically adapts one ad for all platforms of the VK ecosystem (VKontakte, Odnoklassniki, Zen, partner sites). It is enough for the advertiser to upload creatives (images, videos, text), and the algorithms themselves optimize them for formats and placements.
VK Ads algorithms take over budget control if you have specified a campaign goal (for example, clicks, conversions, impressions). The system distributes funds between ads and sites to maximize results..
VK Ads offers neural network-based tools for creating and editing creatives. You can scale images, improve their quality, crop or generate new visual elements.
The platform uses an auto-text generator that analyzes information from your website or application and offers relevant titles and descriptions. This saves time and helps you create texts that match the interests of the audience.
A collage is a flexible format that allows you to combine multiple images or videos in a single ad. This helps to describe the product or service in detail, emphasizing their advantages. A call-to-action button (for example, "Buy", "Learn more") increases the likelihood of conversion, motivating users to interact.
The carousel is an interactive format consisting of 3-6 slides that can be scrolled through. This is a kind of mini showcase, ideal for showcasing a store's assortment or the benefits of a particular product. Each slide can contain an image, a title, a price, and a link.
These are intelligent dynamic ads created based on the product catalog. They automatically adapt to the site and location (for example, news feed, sidebar, applications), showing users product cards from your catalog.
This brand performance format combines a video clip and a clickable carousel of products. While watching the video, users see products from the catalog, which they can immediately use to make a purchase. The format is effective for solving image problems, such as increasing brand awareness, and at the same time stimulates sales through direct access to products.
A format for promoting articles or channels on the Zen platform. Ads can be configured to pay for clicks (in the "Targeted Actions" section) or for impressions (in the "Recognition and reach" section). Promo in Zen helps to attract the audience to the content, reinforcing the brand's image and content objectives. Ads are automatically generated from the article, including the cover, channel name, and tags.
This format is shown after a full viewing of the author's clip on VKontakte, which guarantees high audience engagement. An advertising banner appears in the closing bar, attracting the attention of users who have already shown interest in the content. This is an effective way to reach an active audience.
Audio ads are played before the start of audio content (such as music or podcasts) in the VK ecosystem. This format helps to create an emotional connection with the brand, attracting the attention of users through an audio message.
This is a visual ad that can include a static image, animation, or video complemented by text and a clickable button. This format is suitable for posting on VK Group partner sites and on the Odnoklassniki social network.
It is a compact ad consisting of a small image, a title, and a short text. This format is displayed exclusively on desktop versions of websites and social networks such as Odnoklassniki or VK projects.
This is a gallery of 3-6 images, each accompanied by a text caption and a click to go. In myTarget, this format leads exclusively to the advertiser's website. The carousel is ideal for showcasing an online store's product range or key features of the service.
These are short videos that can be in a square, rectangular, or vertical format, depending on the site and the type of device (mobile or desktop). The format allows you to create dynamic and memorable ads that are effective for increasing brand awareness or promoting promotions.
Audio ads are played before audio content (such as music or podcasts) on VKontakte, Odnoklassniki, or other VK platforms. If the user has listened to at least 75% of the recording, it is considered fully listened to.
This is a universal ad consisting of an image, text, and title. myTarget's algorithms automatically adapt it to different locations (for example, news feed, sidebar, fullscreen block) and devices. This simplifies the creation of ads, as the advertiser only needs to upload one set of creatives, and the system optimizes their display.
This format allows you to broadcast video or audio ads on digital screens at points of sale, for example, in stores of the Perekrestok chain. When setting up a campaign, the advertiser can select specific store addresses to display.
«I’ve launched an advertisement, and you can forget about it forever»
Reality: Advertising campaigns require constant monitoring and optimization for effective results.
«The more clicks, the better the result»
Reality: in fact, it‘s not the number of clicks that matters, but their quality — transitions should lead to targeted actions.
«You can advertise on any page of the website»
Reality: not all landing pages are suitable for advertising — they must be convenient and informative, otherwise visitors leave without conversions.
«Fast results are guaranteed immediately after launch»
Reality: there are delays — test campaigns and market analysis are necessary for a proper start.
«Adding more keywords means more customers»
The reality is that poorly chosen keys can reduce efficiency and lead to budget overruns.
«Advertising agencies are just wasting the client‘s money»
Reality: Good agencies help increase sales and ROI by turning advertising into an investment.
«Contextual advertising requires huge budgets»
Reality: effective advertising is also possible with small investments, with proper setup and management.
Telegram channels are a tool for publishing content to an unlimited number of subscribers. They are ideal for newsletters, stock announcements, product promotions, or publishing educational content. Channels allow you to build brand trust, share exclusive offers, and retain your audience with regular content.
Telegram bots automate many tasks, increasing business efficiency. They can answer frequent customer questions, take orders, send notifications, conduct surveys, or remind you of an abandoned shopping cart. Bots are configured via API and integrated with CRM systems, which makes them indispensable for automating customer service.
Telegram chats and groups allow you to create communities for direct communication with customers. Groups are suitable for discussions, customer support, or forming a loyal community where users can share reviews, ask questions, or participate in contests. Chat rooms are ideal for personalized consultations or order processing.
Telegram supports interactive features such as polls, quizzes, message buttons, and embedded forms. These elements help businesses engage their audience and collect data. For example, a survey in a channel can find out customer preferences, and buttons in a bot message simplify catalog navigation or order processing.
This is a new promotion format that is currently available only in RichAds. It can look like different things: push notifications, banners, interstitial, videos, ads in bots, or even playable ads. At the same time, there is no "advertisement" label, which makes it as native and natural as possible for the user.
Yandex is the leader in the popularity of ad platforms.Direct holds about 35% of advertising budgets, which is 4 times more than its closest competitor in Russia. The next most popular are VKontakte, Avito, Telegram and specialized aggregators.
Most of the traffic and investments come from Internet services and social networks, where audience reach is highest. Video ads show an increase of 23%, audio ads — by 22%.
In recent years, more than 80% of entrepreneurs and companies have used online advertising for promotion, considering it the most effective and accessible channel for attracting customers.
The popularity of advertising on marketplaces (for example, Wildberries, Ozon) is growing, which stimulates the growth of investments in these sites to 40-60% in 2025.
Promotion without attachments is based on creating interesting and regular content. The higher the quality of the videos and the more actively you use trends, music, hashtags and interaction with subscribers, the higher the chance that TikTok will start promoting the video itself.
You can launch a challenge with your own hashtag so that users can create videos on a given topic en masse. This helps to reach a new audience, increase brand awareness, and engage people in the game.
Collaborating with influencers gives you quick access to their audience. This can be advertising for millionaires, or working with micro- or nanobloggers, if their subscribers are closer to your target audience.
A paid advertising format where your video is shown to users directly in their recommendations feed. This is a familiar way of interacting that allows you to natively promote a product and motivate people to click on links.
Full-screen ads that are displayed immediately when the app is opened. It provides great coverage and memorability, because the user sees it first.
A format that allows you to promote existing videos — your own or someone else's (with the author's permission). This method enhances brand reach and credibility, as users perceive it as native content.
Full-screen advertising at the time of TikTok launch. This format focuses the user's attention as much as possible and gives a strong engagement effect.
Go to the advertising cabinet OK. Sections are available on the main screen:
Decide on whose behalf the advertisement will run: profile or group (business page). Select a publication:
Identify the audience: age, gender, geography, interests, income level, contextual targeting. Keep an eye on the "Reach" block, where you can see the forecast for audience and effectiveness with the selected parameters.
Choose the payment method:
Each campaign is tested (usually 15 minutes, but may take longer). In case of rejection, you will receive a comment and recommendations for correction.
Analyze the statistics:
Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.
Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.
Content Manager
Technical Specialist
Designer
SEO Specialist
Copywriter
Web Editor
SMM Specialist
Review Editor
Voice bot developer
8 years in the market
Extensive experience in marketing and advertising
57 employees
A team of professionals certified in their respective fields
Transparency and honesty
Open communication throughout the entire partnership
Use of modern technologies and tools
A personalized approach to every client and project
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