Location-based advertising for businesses

Location-based advertising for businesses helps businesses reach potential customers in selected locations. ABS Marketing plans and configures local campaigns using suitable platforms, such as Google Maps, Yandex Maps, 2GIS and relevant specialist directories, to support visibility and customer enquiries.

Our full-cycle service includes business analysis, campaign setup and performance reporting. We explain the scope and costs so you can plan your budget and assess how local promotion supports your business.

8+

years of work

5 500+

developed customer companies

200+

million in revenue

100+ tools
for growing your business

MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

What is local advertising with geographic targeting?

Location-based advertising for businesses involves planning campaigns that use the advertising platform’s location signals to reach audiences in selected areas. It is relevant to local businesses such as cafés, shops, garages and beauty salons. Geographic targeting helps focus advertising on the locations that matter to the business.

ABS Marketing combines map listing work, geographically targeted ads and the agreed connections with your existing business processes. Our service covers planning, setup and analysis, with clear pricing and a defined scope. We help you assess how local promotion contributes to enquiries, visits and sales.

Stages of local advertising setup

Types of local advertising campaigns

We use different approaches to local promotion. Five campaign types to consider are:

Map advertising Promotion through the advertising features available on Google Maps, Yandex Maps and 2GIS.
Targeted advertising Social media ads with geographic targeting.
Local SEO Website optimization for relevant local searches.
Push notifications Location-based notifications through supported channels for users who have enabled them.
Sponsored placements Listings or sponsored content in relevant local directories and review platforms.

How can local advertising results be used?

Campaign data and incoming enquiries can support further marketing and sales work. Five practical uses are:

Direct sales Follow up on customer enquiries and discuss the next steps.
Local offers Prepare relevant promotions for people in the target area.
Retargeting Reconnect with eligible audiences through the advertising platform’s retargeting features.
Audience analysis Review demand and customer interactions to refine the offer.
Website and location visits Help people reach your website or visit the business.

Which platforms can we work with?

We select suitable general and specialist platforms for your business:

Yandex Maps Prepare and improve the business listing for local customers.
Google Maps Develop an accurate profile that presents the business clearly.
2GIS Create or improve a business listing in the mapping service.
Zoon Improve listing content and presentation to support enquiries and genuine customer feedback.
Yell Create and configure a company profile for an English-speaking audience and connect it with your website.
Flamp Monitor reviews and prepare appropriate responses to support customer communication.
Cataloxy Keep company details current in the directory and aligned with the website.
Orgpage Complete the listing with useful business information and contact options.
Otzovik Monitor feedback and reputation, respond to reviews and encourage genuine customer feedback.
Irecommend Manage reviews and comments to support constructive communication around the brand.
ProDoctorov Prepare and maintain useful profiles for medical organizations and their patients.
NaPopravku Create and promote a listing in the specialist medical service using available features.
Doctu Build informative profiles for medical specialists, with available appointment and contact options.
InfoDoctor Keep information about doctors and clinics current and useful to patients.
Beauty and Medicine Prepare listings that clearly describe the relevant medical and cosmetic services.
Kleos Develop the medical directory profile and its available patient contact and appointment options.

We also work with other relevant specialist platforms.

Technical setup

ABS Marketing uses tools such as Google Business Profile, Yandex Maps, 2GIS and suitable advertising platforms. We configure listings and campaigns, review available performance data and assess supported CRM connections for incoming enquiries. The setup can include business photos, genuine reviews and offers, or geographic advertising within a 5 km radius where the chosen platform supports it.

Benefits of our local advertising service

Our full-cycle local advertising service helps businesses reach people in relevant locations. Here are seven areas of support available from ABS Marketing:

We focus campaigns on relevant audiences near your business or in the locations you serve.

We review targeting to reduce spending on irrelevant impressions.

Clear listings and consistent advertisements help people recognize and understand your business.

We prepare and configure campaigns for the agreed launch schedule.

We explain the agreed local advertising costs without hidden charges.

We assess and configure supported connections for transferring incoming enquiries to your CRM.

Our team is available to help resolve questions.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

Conversion-focused website development: Malova

Conversion-focused website development: Benzo78

PPC advertising: 70% more conversions and 2.5 times as many inquiries

Case study #1: goroshina.ru — tires and wheels in Saint Petersburg

Conversion-focused website development: Merkuriy Medikal+

Conversion-focused website development: DreamHousing

Who can benefit from local advertising?

Local advertising is relevant to businesses that serve customers in specific areas, including shops, cafés, garages, beauty salons and real estate agencies. A café might present an offer through its Google Maps profile, while a garage could improve its 2GIS listing. The approach helps people looking for nearby services find useful information and contact the business.

Why choose ABS Marketing for local advertising?

Five reasons to consider our team:

Geographic targeting expertise We plan campaigns around your audience and service locations.
A tailored approach We develop a strategy that fits your business.
Quality checks We review campaign configuration and keep business information current.
An efficient start We organize setup and launch around the agreed schedule.
Transparent pricing Clear costs help you plan the budget.

Local advertising pricing

We match the work to your requirements and look for practical ways to use the budget efficiently. Five areas of focus are:

Relevant targeting Focus advertising on suitable audiences and locations.
Process automation Use appropriate tools to manage routine campaign tasks.
Content preparation Create clear ads and listing content that fit the agreed requirements.
Performance analysis Review available results and adjust the strategy.
Budget flexibility Adapt the campaign plan to your available budget.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Local advertising service cost

from 15 000

$

Full-cycle local advertising service

Local advertising focuses attention on the areas your business serves. Suitable listings and targeted campaigns can help nearby customers discover your offer, request information or plan a visit. ABS Marketing brings these activities together and reviews the results to guide further investment.

Contact us to discuss your locations, audience and objectives. We will help plan a local advertising approach for your business.

IS SOMETHING MISSING?

Our experts will turn one tool into a comprehensive marketing tool with which your traffic will not stop growing. Choose the best for your business

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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.