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CRM

Bring customer records, enquiries and sales follow-up into one CRM workflow. ABS Marketing helps you select, implement and configure a system around the way your team works.

Our CRM services cover setup, integrations and staff training. We define the functions your business needs, prepare the rollout and help your team get started with the agreed setup.

8+

years of work

Focus

On your business goals

Plan

Clear scope and next steps

CRM
SMM (Social Media Marketing)

CRM (Customer Relationship Management) brings customer and sales information together so your team can see previous conversations, manage next steps and coordinate follow-up. A useful setup connects these records to the processes your business uses every day.

Marketing tools
tailored to your business

How can a CRM support your business?

A CRM can connect these six areas of day-to-day work. We plan the setup around the processes that matter to your team.

Customer records

Keep contact details, conversation history, preferences and purchases together. Your team can find the information it needs and respond with the right context.

Sales automation

Organise deals into sales stages, assign follow-up tasks and track progress. Reminders help the team keep track of open enquiries and next actions.

Marketing campaigns

Group customers by relevant criteria, plan campaigns and track responses. Connect marketing activity with the customer information available in your CRM.

Analytics and reporting

Review sales activity, campaign performance and customer trends in one place. Use reports to identify bottlenecks and decide what to improve.

Project and task management

Plan tasks, track deadlines and assign responsibilities in your CRM. Calendar and planning-tool integrations can help your team coordinate day-to-day work.

Partner and contractor coordination

Keep partner records, contracts and shared tasks organised. Give the people involved a clear view of responsibilities, progress and approvals.

What can companies do with CRM?

A CRM gives your team a shared record of customer activity and a consistent way to handle enquiries, follow up and review progress.
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Record customer interactions, from calls and emails to meetings

Set up reminders, notifications and tasks

Review customer activity and sales performance

Manage sales stages, forecasts and bottlenecks

Segment customers to plan relevant marketing

Types of CRM

The choice depends on your processes, team size and implementation goals. We compare the functions you need for sales, reporting and customer service before agreeing the setup.
An operational CRM supports everyday sales and service work: customer records, deals, orders, campaigns and reminders. It helps the team manage tasks and follow-up through a shared process.
An analytical CRM brings customer and sales data into reports. It supports trend analysis, planning and the review of campaign and sales performance.
Teams in sales, marketing and support can use shared customer records to coordinate their work. A collaborative CRM helps information move between departments and keeps conversations in context.
A hybrid CRM combines operational, analytical and collaborative features. It suits projects that need customer records, sales workflows and reporting in the same system.
Industry-specific CRM systems provide workflows and tools for sectors such as property, healthcare, education, ecommerce and professional services. We assess whether those features fit your processes and integration needs.

CRM implementation services

Sales Team Setup: Hiring, Scripts and CRM

Complete sales team setup

Sales Consulting and Support for Businesses

Sales consulting and support

Call campaigns, routing and tracking

Call Campaigns, Routing and Tracking

Yandex and Google Search Result Removal Support

Removing pages from search results

2GIS Promotion

2GIS listings and promotion

Big data marketing

Big data marketing

Who will work on your project?

Our content, design, technical and marketing specialists work together on your project.

CRM implementation, from setup to handover

A CRM project starts with the way your business handles customers, sales and tasks. We configure the agreed workflows and integrations, help organise the data and train your team. The aim is a practical system your staff can use and develop as their processes change.
Full-service local marketing

What affects CRM implementation cost?

  • System selection Cloud or on-premises CRM, required functions and number of users.

  • Workflow setup and integrations Automation, website connections, messengers, telephony and data import.

  • Additional modules Reporting, analytics, marketing tools and project or task management.

  • Staff training Practical training and support while your team starts using the system.

  • Ongoing support Technical support, updates and further workflow improvements.

OUR FIVE-STEP PROCESS

From initial research to ongoing improvement, we agree the priorities, put the plan into action and review progress with your team.

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1. Research: goals and priorities

We start with your goals, audience and current marketing or sales process. We review the market and competitors, then agree priorities and a practical plan.
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2. First steps: launch and tracking

We launch the agreed advertising, SEO or CRM work and set up the tools needed to track it. This gives us a starting point for measuring activity and reviewing enquiries.
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3. Refine: ongoing improvement

We review the data, improve the channels that are working and remove unnecessary steps. Where useful, we automate routine tasks and track the cost and quality of enquiries.
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4. Expand: new opportunities

We use the results so far to decide where to expand activity. Changes to channels or budget are planned around your priorities and your team’s capacity to handle new enquiries.
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5. Review: plan the next steps

We review performance against the agreed goals and plan the next improvements. A clear marketing process helps your team manage ongoing activity and adapt it as your business develops.

Where a CRM can support your team

Use a shared view of enquiries, follow-up and customer history across these sectors.

Beauty and health
Real estate agencies and developers
Education and development
Restaurants and catering
Logistics and transport
B2B

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

WHY CAN YOU TRUST US?

Marketing support

Marketing support

Support for your marketing and advertising projects

Project team

Project team

Skills matched to your project's needs

Transparency and honesty

Transparency and honesty

Open communication throughout the entire partnership

Case studies

Cases

Use of modern technologies and tools

Client reviews

Reviews

A personalized approach to every client and project

SHALL WE DISCUSS YOUR NEEDS?

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