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PPC advertising: reducing cost per lead to one third

Reducing cost per lead in Yandex Direct

Проблема

Клиент пришёл с запросом:
  • Бюджет уходит в никуда, заявок нет.
  • Объявления игнорируются, CTR до 1%.
  • Не получается найти нужную аудиторию
  • Результаты мутные, не понятно, как улучшить кампании
  • Вложения не окупаются.

    • Инновационные решения

  • Поисковая реклама — стратегия «Ручная оптимизация», посадочная страница — сайт.
  • Товарные кампании в РСЯ — стратегия «Максимум конверсий, оплата за конверсии», посадочная — сайт.
  • Мастер кампаний (тест) — стратегия «Оптимизация конверсий, оплата за конверсии».
  • После накопления достаточного объема трафика — ретаргетинг с оплатой за конверсии.
  • Настроен сбор целей в Яндекс Метрике для отслеживания и оптимизации.
    • Full-service local marketing

    Результаты (через 2,5 месяца)

    1104

    целевых действий на сайте

    до 18%

    роста кликабельности

    до 40%

    стоимость конверсии

    Поток

    поток заявок и узнаваемости

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

    Full SmartCaptcha permission text

    SmartCaptcha verification choice

    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

    Full SmartCaptcha permission text

    SmartCaptcha verification choice

    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

    Other questions

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    Where can we message you? (optional)

    Select the messengers linked to the phone number above. Include the country code in your number.

    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

    Full SmartCaptcha permission text

    SmartCaptcha verification choice

    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

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    Where can we message you? (optional)

    Select the messengers linked to the phone number above. Include the country code in your number.

    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

    Full SmartCaptcha permission text

    SmartCaptcha verification choice

    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at digital-abs@yandex.ru. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email digital-abs@yandex.ru about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email digital-abs@yandex.ru.

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