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Contextual advertising: increase the CTR to 30%

Yandex Direct PPC advertising with CTR up to 30%

Проблема

Клиент пришёл с запросом:
  • Клиенты то есть, то пропадают.
  • Мало узнаваемости и авторитета на рынке.
  • Объявления не привлекают, аудитория проходит мимо.
  • Заявки не окупают вложения в рекламу.
  • Неоправданно дорогие лиды.

    • Инновационные решения

  • Поисковая реклама с использованием стратегии «Ручная оптимизация» и посадочной страницей на сайте;
  • Товарные кампании в рекламной сети Яндекса со стратегией «Максимум конверсий» и оплатой за конверсии;
  • Мастер кампании в тестовом режиме со стратегией «Оптимизация конверсий» и оплатой за конверсии;
  • Ретаргетинг, настроенный на аудиторию, которая посетила сайт, но не совершила целевое действие, с соответствующей стратегией «Максимум конверсий»;
  • Были настроены и интегрированы цели в Яндекс Метрике для точного отслеживания всех показателей.
    • Full-service local marketing

    Результаты (через 2 месяца)

    19,22%

    Средний CTR

    32,89 рубля

    Средняя цена конверсии

    253 конверсии

    с доходность 500 000 рублей +

    до 30%

    Cкачки CTR

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