How do you create an advertising campaign?
There are many ways to advertise, and the right approach depends on your goals and audience. Here is an overview of several platforms and the main steps involved in setting up a campaign.
Yandex Direct
Yandex Direct supports advertising in two of the placements discussed here:
- Search results;
- The Yandex Advertising Network.
Advertising in the Yandex Advertising Network
To start preparing a campaign for the Yandex Advertising Network, sign in to Yandex Direct.
Enter the website you want to promote and select the relevant campaign objective in the setup flow.
Next, review the campaign settings, including: the audience, images, ad copy, schedule, conversion goals and budget.
After completing the setup, review the campaign and follow the platform’s steps for submitting and launching it.
Google Ads
Google Ads is another advertising platform. Some of the planning questions in Yandex Direct are also relevant when setting up Google Ads.
Start by signing in or creating an account on the platform.
Provide the details of the business you want to advertise.
The examples above illustrate information you may be asked for when preparing a campaign in Google Ads.
Create ad copy that clearly explains your offer and gives potential customers a reason to find out more.
Complete the remaining settings for your chosen campaign type.
These may include the advertising budget, target locations and keywords. Complete the relevant billing information before launch.
Review the completed campaign in Google Ads and follow the platform’s launch and approval steps.
Other advertising platforms and tools
Other tools discussed below include:
- The VK advertising pixel;
- VK Ads (formerly myTarget)
Here is a brief introduction to these tools.
The VK advertising pixel
The VK advertising pixel is a piece of code added to a website to record supported visitor actions. It can support remarketing audiences, such as people who added a product to their cart but did not complete an order. Showing an ad to that audience also depends on the campaign and targeting settings.
Use the pixel and data-source settings in the advertising account to obtain the code and set up the events you need.
Then configure the audience and campaign details, considering objectives and budgets as you would for Yandex Direct and Google Ads.
VK Ads (formerly myTarget)
myTarget is a name you may encounter in older VK advertising materials. Current platform documentation uses VK Ads. The screenshot below is an older interface example; use the current platform and its help pages when preparing a campaign.
In the current advertising account, sign in and complete the details required for your chosen campaign objective.
You can also connect supporting tools such as:
- Call tracking;
- Email tracking;
- Customer chat tools;
- Callback services.
Conclusion
Advertising can be an important part of running a business. Learn more about our campaign setup services for Google Ads and Yandex Direct by following the corresponding links.
Our agency has experience in setting up advertising campaigns. Campaign preparation and monitoring take time; our team can help manage this work.
You can find more articles from our agency by following this link.
