Marketing quizzes explained
If attracting customers is part of your business, a quiz can help you learn what prospective customers need. This article explains the marketing quiz and how to design one around your audience.
A quiz is a page with questions and answer choices. Depending on its purpose, participants may receive:
- a result or recommendation;
- an offer or purchase incentive.
Broadly, quizzes can serve three purposes:
- entertainment;
- education;
- marketing.
What makes a quiz a marketing tool? A quiz can collect both contact details and information about a prospective customer’s needs. Those answers help the business assess the enquiry.
A marketing quiz can support lead qualification and help you start a relevant conversation with potential customers. Businesses use Marquiz for goals such as:
- Attracting relevant enquiries.
- Supporting the path to an order.
- Generating leads.
- Segmenting an audience.
- Introducing new products or services.
- Reducing repetitive questions for the sales team.
Adapting a quiz to your industry
The right approach depends on the audience and offer behind your quiz. Consider your industry’s buying process and the questions customers need answered. For an example of a quiz-building platform, visit Marquiz.
Four possible applications are:
- courses and information products;
- product promotion;
- service promotion;
- marketing research.
Quizzes can help a business understand its audience while giving visitors a simpler way to explore suitable products and learn about the company.
How to create a marketing quiz
To make a quiz useful, start with a defined audience and a clear purpose. Plan questions that help visitors understand their options and decide whether your offer meets their needs. Focus on the following areas:
- Help visitors find a suitable product. A quiz can guide prospective customers through the choices that matter to them and suggest a relevant option.
- Make the choices clear and manageable. Offer a few understandable answer options for each question so that people can respond without unnecessary effort.
- Consider a relevant incentive. Where appropriate, you could offer free delivery, a discount or a product trial after the quiz. Use an incentive that the business can actually provide.
- Learn what your audience needs. Answers can reveal which products interest visitors and where they encounter difficulties. Use these responses to guide improvements, while remembering that quiz participants are only part of your audience.
- Give the quiz a clear design. Make the questions and answer options easy to read, and use a visual style that invites participation. You can explore a quiz-building platform such as Marquiz when planning the presentation of your questions.
If you have questions, contact our agency.
