Advertising reports become more useful when you can follow what happens after a click or a call. One platform for connecting this data is Calltouch. To evaluate Calltouch for your business, start with the channels you use and the questions you want your reports to answer.
Use the registration link to explore the service and choose the functions your reporting workflow needs.
Marketing tools
- End-to-end analytics. Connect data from advertising channels and CRM systems to compare spending, enquiries and sales. A shared reporting interface helps the team follow the customer journey from an advertising interaction to a recorded deal.
- Call tracking. Identify the advertising sources behind incoming phone enquiries. Use this information to compare campaigns alongside the quality and outcome of the calls.
- Callback widget. A website visitor can use a callback form to request contact at a convenient time. This provides another way to enquire after reviewing the site’s products or services; the response time depends on the business’s handling of those requests.
- Calltouch Predict. This speech analytics tool recognises speech in calls and classifies enquiries. Call tags help the team organise conversations for analysis.
- Email tracking. Connect incoming email enquiries with their advertising sources. Include this tool when email is an important part of your sales process.
- Antifraud. Calltouch’s Antifraud feature flags suspicious calls. Review these signals alongside enquiry quality when assessing campaigns and spending.
Using marketing data to assess spending with Calltouch
The purpose of combining these tools is to obtain information about advertising effectiveness for the channels used by a business. Bring together several types of enquiry: chats, shopping carts, calls and online forms, with reports in a unified account interface.
When choosing a Calltouch plan, compare the reporting and tracking functions you need with the total monthly cost. Include any required telephone numbers, communication charges and optional tools in the comparison.
A basic analytics setup for a small or medium-sized business should cover:
- Website enquiry tracking;
- Connections to advertising platforms and CRM systems;
- Detailed reports, a sales funnel and sales ROI;
- Tracking of website goals.
Standard combines end-to-end analytics with:
- Help connecting and configuring tools for analysing spending;
- Keyword-level detail;
- Dynamic and static call tracking.
The Premium plan includes Standard’s functions and adds:
- Priority service;
- Callback and Predict features;
- Setup assistance for supported integrations.
Compare the plans against your reporting and integration needs. This link takes you to registration for Calltouch. You can also discuss your website’s promotion with our agency. Start with the questions you need to answer about acquisition cost, lead quality and revenue, then choose reports that support those decisions.
Contact our agency for help with your marketing and analytics setup. More of our articles are available here.
