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Reputation management

Reputation management brings together monitoring, analysis and responses to what customers and other audiences say about a business. ABS Marketing can help review brand mentions, understand recurring issues and plan how the business should respond.

The scope can run from an initial audit to ongoing monitoring, response preparation and content work. Agree the platforms, responsibilities, reporting and project cost around the needs of your business.

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I’m unsure what marketing terms mean or how to assess an agency’s proposal.
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Our competitors are winning customers. What should we change?
We don’t have the time or resources to manage marketing ourselves.
We need a fresh perspective and new ideas.
Enquiries and orders are inconsistent.
We’ve tried doing marketing ourselves, but progress has been slow.
It’s hard to keep up with changes in marketing.
I want to grow my business, but I’m not sure where to invest.
We need help understanding the rules that apply to our marketing.

WE WILL FREE YOU FROM MARKETING PUZZLES

I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
We don’t have the time or resources to manage marketing ourselves.
Enquiries and orders are inconsistent.
It’s hard to keep up with changes in marketing.
We need help understanding the rules that apply to our marketing.
I want to grow my business, but I’m not sure where to invest.
We’ve tried doing marketing ourselves, but progress has been slow.
We need a fresh perspective and new ideas.
Our competitors are winning customers. What should we change?
Marketing services

What reputation management involves

Reputation management examines how a business is represented in reviews, social media, forums, news and search results. The purpose is to understand the information people encounter and decide which issues need a response or operational attention.

The work can include answering reviews, publishing accurate business information, improving useful website content and preparing a communication plan for difficult situations. Customer concerns should be assessed on their merits rather than treated as something to conceal.

Start by choosing the relevant sources, such as Yandex Maps, Google reviews, Avito or 2GIS, according to where your customers interact with the business. Record recurring topics and distinguish verifiable facts from opinions or incomplete information.

A practical plan assigns responsibility for monitoring, approving responses and reporting outcomes. Review the approach as customer feedback and business priorities change.
Social media management

Priorities in reputation management

Responding to negative reviews

Investigate the issue, prepare a relevant response and identify any action the business needs to take. Keep the tone professional and avoid disclosing private customer information.

Building trust through feedback

Respond to criticism and make it straightforward for customers to share genuine experiences. Use their feedback to improve service and supporting information.

An agreed project scope

Define the monitoring sources, response workload, content tasks and reporting frequency. Confirm the price and any recurring tool charges before work begins.

Learning from recurring issues

Review common questions and complaints to identify problems in products, service delivery or communication. Pass relevant findings to the team responsible.

Preparing for difficult situations

Agree who verifies facts, approves statements and handles urgent enquiries. A communication plan provides a clearer process when several issues need attention at once.

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Planning the work with ABS Marketing

Discuss the current reputation picture, the platforms that matter to your customers and the team’s response capacity. Monitoring, content and search visibility work should be based on accurate information about the business.

The proposed scope should specify the tasks, responsibilities and reporting arrangements. Confirm the cost and any additional work required for a developing issue or a change in monitoring coverage.

Stages of reputation management

Review existing brand mentions, reviews and public information. Identify recurring themes, incomplete listings and issues that require further investigation.
Choose the sources and review frequency that fit the business. Record relevant new reviews, comments and coverage so that the team can assess them.
Prepare factual, customer-focused responses to concerns. Where appropriate, suggest a private channel for resolving an individual service issue.
Plan articles, videos and posts that explain the business’s services and substantiated strengths. Keep factual promotional content distinct from customer reviews.
Improve the relevance and clarity of the business’s own content and listings. Monitor visibility without promising to remove other publishers’ material from search results.
Define approval and escalation procedures for sensitive or widespread issues. Update the plan as facts develop and responsibilities change.
Report the issues identified, responses made and outstanding actions. Review changes in feedback alongside the underlying service improvements.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Case study #4: malina-pack.ru — printing and branded packaging

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PPC case study: ad engagement and retargeting in Yandex Direct

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Conversion-focused website development: Merkuriy Medikal+

The challenge The client wanted: A website designed to generate inquiries and attract organic search traffic. A distinctive visual identity.

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PPC case study: audience targeting and lead tracking

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Conversion-focused website development: Reputation Management

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PPC case study: Yandex Direct campaigns and conversion tracking

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ALL CASES

Reputation management costs

The cost depends on the amount of monitoring, response preparation and content work agreed for the project.

Separate the initial audit from recurring monitoring and any work required to address a specific issue. Confirm the included outputs and reporting arrangements.

What affects the scope?

  • Monitoring coverage
    • The number of relevant review platforms, social accounts and other sources, together with the volume of mentions to assess.

  • Response and content work
    • The research, approval and writing needed for individual responses, business information or a communication plan.

  • Business size
    • The number of brands, locations and teams involved, rather than a single assumption about the size of the business.

  • Duration
    • A one-off review and an ongoing monitoring arrangement involve different workloads and responsibilities.

  • Tools and integrations
    • Confirm any monitoring or analytics tools required and whether their charges are included in the proposal.

    OUR CUSTOMERS' CHOICE

    Marketplaces and Avito

    Advertising on marketplaces + promotion on Avito

    SMM

    Telegram ADS + SMM

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    Website development + SEO

    Local marketing

    Card registration + reputation management

    Project pricing

    Reputation management cost

    Price on request

    • A project scope and price agreed around your goals

    Discuss your reputation management priorities

    Reputation work is most useful when it connects public feedback with accurate communication and practical service improvements. Assess progress through the actions completed, issues resolved and feedback received.

    Contact ABS Marketing to discuss the platforms, concerns and business information that should be included in your project.
    Full-service local marketing
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    Support for your wider marketing needs

    We combine website improvements with SEO and content work to support your marketing goals and priorities. We review performance throughout your project.

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    OUR TEAM

    Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

    Lisa

    Content Manager

    Igor

    Technical Specialist

    Yana

    Designer

    Victor

    SEO Specialist

    Arjuna

    Copywriter

    Valeria

    Web Editor

    Frame 32

    Natalia

    SMM Specialist

    Frame 33

    Victoria

    Review Editor

    Frame 34

    Igor

    Voice bot developer

    WHY CAN YOU TRUST US?

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    Transparency and honesty

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    Case studies

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    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

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    OUR CLIENTS' CHOICE

    Marketplaces and Avito

    Advertising on marketplaces + promotion on Avito

    SMM

    Telegram ADS + SMM

    Website development

    Sales Website + SEO

    Local marketing

    Card Registration + Reputation Management

    Telegram Whatsapp
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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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