Video advertising

Video advertising helps introduce a business and its offer to potential customers. ABS Marketing prepares video content for social platforms, websites and video services, adapting it to the selected channels and audience.

Our service covers the concept, video production and campaign placement. The price depends on the scope and format. We work with platforms including VK and Yandex and recommend channels suited to the project.

8+

years of work

5 500+

developed customer companies

200+

million in revenue

100+ tools
for growing your business

MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

What is video advertising?

Video advertising uses video to promote a product, service or brand. It combines sound, movement and visuals to explain the offer and support awareness, interest and buying decisions. Campaigns can use suitable placements on social platforms, video services, websites and messaging channels.

Features of video advertising

Video advertising for business promotion

Video advertising can introduce your brand, explain an offer and support customer acquisition. ABS Marketing plans the creative work and distribution around your objectives.

Placements on YouTube, Yandex and Google Discover.
Video content designed to hold relevant viewers’ attention.
Campaigns focused on relevant traffic and customer actions.
Performance monitoring and campaign refinement.

Our team develops the video and advertising plan, then reviews the available results to guide improvements.

Stages of video ad production and launch

We review the business, its products or services and distinctive offer. We then identify the intended audience, its interests and needs to guide the video and campaign strategy.

We develop the concept, script, visual style, tone and main messages based on the initial analysis and the response the video is intended to support.

Our team films, edits and processes the material, using suitable graphics, animation and audio to present the message clearly.

We incorporate brand colors, logos and typography and adapt the materials for the selected social platforms, video services and messaging channels.

We configure the audience, schedule, ad formats and budget, then launch the video campaign on the selected platforms.

During the campaign, we track views, engagement, clicks and conversions to identify issues and guide adjustments.

We refine the video materials and placements using campaign data. Reports cover performance, return on investment where it can be measured, and recommendations for the next steps.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

Case study #3: Garant Pravo — legal services in Saint Petersburg

Case study #1: goroshina.ru — tires and wheels in Saint Petersburg

Conversion-focused website development: Benzo78

Conversion-focused website development: PIPL

PPC advertising: reducing cost per lead to one third

Conversion-focused website development: DreamHousing

Types of video advertising

Product and service video advertising These videos explain an offer, demonstrate its use and present relevant customer experiences. The content can support actions such as calling, ordering or registering on the website.
Video advertising on VK VK video campaigns use the available audience targeting and placements to introduce the brand and engage relevant users. We select the format around the campaign objectives.
Video advertising with Yandex Yandex Direct provides video ad placements in the Yandex Video Network. We plan the audience and creative work around the products or services being promoted.
Video advertising on YouTube YouTube offers video placements within video playback and in feeds. The campaign can introduce the brand and direct interested viewers to a website or landing page.
Video advertising on specialist websites and media Industry portals, news sites and media platforms can provide placements suited to a particular topic or audience, including B2B products and services.

What the video advertising service provides

Placements on suitable platforms We plan video advertising on channels such as YouTube, the Yandex Video Network and Google Discover, selecting formats suited to the project.
Content designed for viewing and engagement We develop the message and creative presentation around the audience and review how viewers respond.
Relevant traffic Audience targeting and informative content help connect the offer with people whose interests match it.
Assess the return on advertising We connect campaign reporting with the available business data to evaluate spending and guide further decisions.
Plan the advertising budget We assess production and placement costs together to choose a scope and channel mix suited to the budget.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Video advertising pricing

from 7000

$

What affects video advertising costs?

The cost depends on the project and several production and distribution factors:

Video type and duration A short social ad and a full production for TV or YouTube have different scope and resource requirements.
Creative concept and script Concept development, scriptwriting and visual effects contribute to the production cost.
Production and editing Filming, editing, animation and post-production affect the estimate.
Placement formats and promotion channels The budget depends on the selected social platforms, video services, display networks or search advertising placements.
Additional work Voice-over, subtitles, format adaptation and audience targeting may also affect the total cost.

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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.