Monitoring a website’s search positions helps you understand its visibility and evaluate SEO work. Rankings are one useful measure of progress, alongside the wider goals of the website. The Topvisor platform brings together tools for:
- Rank tracking;
- Search analysis;
- Evaluating SEO performance.
Website-analysis features in Topvisor.
The tools described in this overview can support SEO specialists, webmasters, web analysts, marketers and online business owners.
Topvisor includes tools for the following tasks:
- Checking search positions;
- Finding keywords and phrases;
- Analysing search-query frequency;
- Viewing snapshots of search results;
- Reviewing page snippets in search engines;
- Collecting search suggestions;
- Clustering search queries;
- Grouping queries by relevance;
- Tracking changes in search positions;
- Carrying out technical website analysis;
- Checking whether pages are indexed;
- Generating sitemaps;
- Using Apometer to analyse search updates;
- Shortening links.
The following sections look more closely at several of these tools. Product features and interfaces can change, so check the current service before relying on a particular workflow.
Rank tracking and website analysis
Rank tracking shows where your website appears for selected search queries. Checks can distinguish results shown on desktop and mobile devices.
On the Topvisor platform, you can also select the region to analyse. This lets you compare search visibility across locations; a ranking alone does not establish customer demand in a region.
Search-result snapshots help you compare competitors’ positions with your own and follow changes over time.
Page snippets show how pages are presented for different groups of search queries. Compare snippets across keywords, regions and competitors to understand how your site appears in the results.
The illustration below shows other features from the interface described in this overview:
Keyword research
This section helps you build a keyword set for your company’s website. It brings together query research from services such as: Yandex Wordstat, Keyword Planner, Bing Webmaster Tools.
Analysing search-result snapshots
The snapshot section lets you review search results for selected queries and analyse changes over a chosen period. The overview describes snapshots covering the top 20, 30, 50 or 100 results.
Historical pricing examples
The following figures come from the historical Topvisor pricing example used in this article. They are not a current price list or offer. That example included a RUB 20 account credit for registration through a social network and described paid subscriptions with broader allowances and lower per-operation rates. Check the provider’s current terms before purchasing.
The example below refers to the XS plan, which was described as having no subscription fee. Individual operations were charged separately:
Checking search positions within the first 100 results was listed at RUB 0.07; checking within the first 300 results was listed at RUB 0.21.
Collecting search suggestions was priced by depth: RUB 0.1 at depth 1, RUB 0.3 at depth 2 and RUB 0.5 at depth 3. These figures are retained as historical examples, not verified current rates.
Conclusion
For teams researching search visibility, Topvisor provides a range of rank-tracking and analysis tools. The historical overview cites Russian communications-ministry accreditation No. 4977 and Russian software-register entry No. 773. Check the relevant current records if those details are important to your purchasing decision.
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