Lead generation

Lead generation attracts prospective customers interested in your products or services. ABS Marketing plans lead generation around your business, audience and budget, helping you develop a structured customer acquisition process.

Our complete service manages acquisition activity so your team can focus on sales. We explain the scope and price without hidden fees and qualify leads against the requirements relevant to your business.

8+

years of work

5 500+

developed customer companies

200+

million in revenue

100+ tools
for growing your business

MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

What is lead generation?

Lead generation is the process of attracting and qualifying prospective customers who show interest in your products or services. It focuses on finding relevant people and understanding their readiness to engage with the business, helping teams use their time and resources more effectively.

ABS Marketing covers market analysis, advertising setup, qualification and lead handoff to your sales team. We use campaign tools and a defined process to assess relevance and manage acquisition costs.

Types of leads

The main stages of lead generation

Lead generation involves several stages, informed by your audience and business needs. ABS Marketing uses a structured process so you can understand the work and its results:

Audience analysis We define the intended customer profile using relevant demographic, interest and behavioral information.
Content creation We develop materials that encourage interested prospects to submit their contact details.
Advertising channel setup We configure search advertising, social media and other relevant acquisition channels.
Lead qualification We assess inquiries against your criteria before passing suitable leads to your team.
Analysis and optimization We review results and adjust campaigns to improve performance and manage lead generation costs.

How do we manage lead generation costs?

Cost control is part of campaign planning and optimization. We use the following approaches to make acquisition activity more relevant and make the budget easier to manage:

Audience targeting We focus on the intended audience to reduce spending on irrelevant advertising impressions.
Process automation We use CRM systems and automation tools to organize lead handling.
Multiple channels We compare combinations of search advertising, social media and email marketing to find suitable channels.
Ongoing analysis We review current campaign data and use it to adjust activity and spending.
Sales funnel optimization We review how leads move through the process and improve the steps where follow-up or conversion can be strengthened.
Lead quality We qualify leads before handoff so the sales team can focus its time on relevant inquiries.
Budget flexibility We adapt the campaign scope and channel mix to your financial plan.

Our lead generation service

ABS Marketing brings campaign tools and practical experience to your customer acquisition process. We adapt the service to your business and objectives. Here are seven features of our approach:

We develop a strategy around your industry, audience and business requirements.

We qualify leads carefully to help the sales team focus on relevant opportunities.

We agree on the cost in advance so you can plan the campaign budget.

We use campaign platforms and analytics tools to review performance and identify improvements.

We prepare and launch campaigns promptly so you can begin collecting and assessing results.

Our team is available 24/7 for advice and help with questions about the work.

We plan how to expand lead acquisition as your business grows while continuing to monitor qualification quality.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

Conversion-focused website development: Merkuriy Medikal+

Conversion-focused website development: DreamHousing

Conversion-focused website development: Malova

Conversion-focused website development: Avtovykhlop911

Conversion-focused website development: Benzo78

Case study #1: goroshina.ru — tires and wheels in Saint Petersburg

Why choose ABS Marketing for lead generation?

ABS Marketing provides a structured lead generation service around your business goals. Here are five reasons to work with our team:

Experience Our team has years of experience planning and running lead generation campaigns.
Lead relevance We focus on inquiries that match your qualification criteria.
Transparency We explain how the price is calculated and what the work includes.
Prompt launch We prepare campaigns promptly so acquisition activity can begin without unnecessary delays.
A focus on business value We assess how qualified leads contribute to your sales process and use that information to improve the work.

Complete lead generation services

Our service covers market analysis, strategy, advertising setup, lead qualification and handoff to your sales team. We use a combination of search advertising, social media, SEO and email marketing selected for your objectives.

Campaign reporting shows how the activity performs and where improvements may be needed. We also recommend changes to the sales funnel to support lead follow-up and conversion.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Lead generation cost

from 40 000

$

Who can use lead generation?

Lead generation can support startups and larger companies that want to develop sales opportunities, manage marketing budgets and reach a relevant audience. We adapt the work to your objectives across e-commerce, services, B2B and B2C markets.

ABS Marketing builds lead acquisition around your business requirements and sales process. Contact us to discuss your audience, objectives and campaign plan.

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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.