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Configuring CRM systems

CRM system configuration is a key step in effectively managing business processes. It allows you to automate customer interactions, monitor sales, and optimize your company’s internal processes. If you want to improve your team’s performance, our specialists are ready to offer a full range of services for implementing CRM systems tailored to the specifics of your business.

The cost of the service depends on the scope of the project and the specifics of the tasks, so it’s important to discuss the implementation and configuration of the CRM system in advance. We provide a personalized approach, flexible integration, and full support at every stage of implementation to ensure you get the most out of the system.

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I’m unsure what marketing terms mean or how to assess an agency’s proposal.
I don’t know which marketing services my business needs.
We don’t have the time or resources to manage marketing ourselves.
Enquiries and orders are inconsistent.
It’s hard to keep up with changes in marketing.
We need help understanding the rules that apply to our marketing.
I want to grow my business, but I’m not sure where to invest.
We’ve tried doing marketing ourselves, but progress has been slow.
We need a fresh perspective and new ideas.
Our competitors are winning customers. What should we change?
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What is a CRM system?

A CRM (Customer Relationship Management) system is a comprehensive software solution designed to automate customer relationship management. The key objective of CRM is to improve the efficiency of business processes related to sales, marketing, and customer service.

A CRM system allows you to collect, organize, and analyze all information about customer interactions in a single, centralized repository. This ensures transparency and manageability of customer relationships, helps build more personalized communications, and enables informed management decisions.
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Principles of the CRM system operation

Data centralization

All information about customers, orders, interactions, and communication history is collected in one place. This allows you to quickly find the information you need and make informed decisions.

Process automation

CRM simplifies routine tasks: sending notifications, generating reports, scheduling tasks, and monitoring transactions. This reduces the burden on employees and minimizes errors.

Personalization of interaction

The system stores details about the preferences and needs of customers, which allows you to adapt communication and offers to each user.

Analytics and reporting

CRM collects data on sales, employee performance, and marketing activities. This helps you evaluate results, adjust strategies, and increase profitability.

Integration with other systems

A CRM system can be integrated with a website, messaging apps, phone systems, accounting software, and other services. This creates a unified information environment and simplifies business management.

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Business Benefits

  • Business Process Automation We will configure the CRM system to automate routine tasks as much as possible, freeing up employees’ time to tackle more complex tasks.

  • Improving Sales Department Efficiency Implementing a CRM will allow you to significantly increase the productivity and effectiveness of your sales department by improving sales funnel management and customer interactions.

  • Enhancing the Customer Experience A customized CRM system provides higher-quality, personalized customer service, which helps increase customer loyalty and repeat sales.

  • Gaining Transparent Analytics You’ll gain access to detailed analytics on all key business metrics, enabling you to make more informed management decisions.

CRM System Implementation: Steps Involved

In order to set up a CRM system that is maximally adapted to your business, we will implement the following sequence of key steps:
We carefully study the specifics of your business, identifying pain points and areas for optimization using CRM.
Based on the analysis results, we select the CRM solution that best suits your needs and requirements.
We perform a comprehensive configuration of the selected CRM system, adapting it to the specifics of your business processes.
If necessary, we integrate the CRM system with your existing IT solutions to provide a single information space.
Our experts train employees to work with the CRM system, as well as carry out its testing and commissioning.
After the launch, we provide technical support for the CRM system and make the necessary updates and improvements.
After the system goes live, we regularly monitor its performance, analyze key performance indicators, and collect feedback from users. This allows us to identify bottlenecks, adjust settings, and improve processes for customer management, sales, and internal operations. This approach ensures the continuous improvement of the CRM system and maximizes the return on investment, making it a tool for strategic business growth.

Our work

Explore our case studies to see how we approach projects and support our clients’ goals.

Conversion-focused website development: DreamHousing

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PPC case study: ad engagement and retargeting in Yandex Direct

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Case study #2: zemlyamo.ru — suburban property developer in the Moscow Region

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Case study #4: malina-pack.ru — printing and branded packaging

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Conversion-focused website development: Merkuriy Medikal+

The challenge The client wanted: A website designed to generate inquiries and attract organic search traffic. A distinctive visual identity.

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Conversion-focused website development: LOTOS

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ALL CASES

Setting up a CRM system price

The cost of setting up a CRM system always depends on the level of tasks that a business sets for itself. The basic package may include creating customer cards, setting up a standard sales funnel, and integrating with mail. However, if a company needs deeper automation — for example, connecting IP telephony, integrating with messengers, automatically segmenting customers or building analytical reports – the cost of configuration increases.

The number of users who will work in the system is also important: the more employees you need to connect and train, the more time it takes to set up access rights and workflows. Additional factors include the choice of a tariff plan, the connection of specialized modules (for example, for warehouse accounting, financial analysis or marketing campaigns) and the level of individual improvements for a particular business.

The cost of implementing a CRM system

The cost of implementing a CRM system is formed based on the scale of the project and the complexity of business processes. For a small business with one sales department, implementation can be quite fast and affordable, while for a large company with several divisions, branches, and a large amount of data, the cost is much higher. The key factors influencing the implementation price are:

  • Data transfer volume The more information about customers, transactions, and tasks that must be correctly transferred to the system, the higher the costs.

  • Number of integrations Connecting websites, online stores, marketing services, telephony, and accounting software requires additional resources.

  • Employee training This is a mandatory step that helps to increase work efficiency and reduce the risk of errors when using the system.

  • Support and maintenance Many companies choose a tariff with constant technical support and turnkey improvements, which also affects the price.

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Cost of setting up CRM systems

Price on request

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Implementation of CRM systems

Implementing a CRM system is not merely a technical integration of a service, but a comprehensive solution that impacts the entire business structure. A well-executed project enables transparent customer tracking, speeds up request processing, automates routine processes, and boosts the sales department’s efficiency. Thanks to a unified platform for managing contacts, deals, and tasks, the company can forecast results more accurately, minimize errors, and build long-term relationships with customers. The investment in implementing a CRM system quickly pays for itself through increased conversion rates, higher average transaction values, and reduced costs, while the platform itself becomes the foundation for scaling and sustainable business growth.
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Support for your wider marketing needs

We combine website improvements with SEO and content work to support your marketing goals and priorities. We review performance throughout your project.

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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

Lisa

Content Manager

Igor

Technical Specialist

Yana

Designer

Victor

SEO Specialist

Arjuna

Copywriter

Valeria

Web Editor

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Natalia

SMM Specialist

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Victoria

Review Editor

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Igor

Voice bot developer

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Open communication throughout the entire partnership

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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Marketplaces and Avito

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Local marketing

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You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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