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Use SMS for clear updates that customers can act on.
Review the sender-name options available for your service.
Connect messages to useful steps such as appointments, orders and customer follow-up.
Use an appropriate message when a customer expects to hear from your team.
Keep the message brief and give the recipient a clear next step.
Use recognisable wording and avoid unnecessary or repeated messages.
Limit access to recipient lists and use only information needed for the message.
Plan the service around the destinations and networks supported by the provider.
Review available delivery information and customer feedback before expanding a campaign.
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