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SmartWidgets for increasing sales
Help website visitors explore your offers and get in touch
Use SmartWidgets to add customer feedback and useful interactive elements to your website
A website needs to help visitors understand the offer and decide what to do next. Relevant widgets can present customer feedback or add interactive features without a complete redesign.

SmartWidgets provides ready-made widgets that businesses can evaluate for their website and audience.

With SmartWidgets, teams can add selected features and review their effect on visitor engagement and enquiries. This article looks at the uses, setup and limitations to consider when choosing SmartWidgets.

What is SmartWidgets?

Website widgets are compact components that add a particular function to a page, such as displaying reviews, collecting enquiries or presenting interactive content. They can help visitors find relevant information and contact a business.

A useful widget should serve a clear purpose, fit the page design and work well on the devices visitors use. Its effect on enquiries and sales should be measured rather than assumed.

SmartWidgets is an online widget builder that includes tools for displaying customer feedback from external platforms. Widgets can be embedded on a website using the supplied code. Check the current catalogue, supported sources and platform requirements for the widget you want to use.

Website widgets from SmartWidgets

Reviews from maps and local directories

For a local business, reviews from sources such as Yandex Maps, 2GIS, Zoon, Yandex Market and Yandex Services can provide useful customer context. Check which sources the current widget supports before connecting them.

Reviews from business and consumer platforms

Sources such as Google Reviews, TripAdvisor, Booking.com, AliExpress and RuStore can be relevant to stores, hotels, travel businesses and apps. Confirm support for the particular source and account you need.

Reviews from marketplaces

Customer reviews from marketplaces such as Wildberries, Ozon, Avito, Kaspi.kz and Livemaster can help explain buyers' experiences. Display feedback accurately and check the available integrations.

Reviews from specialist directories

Specialist sources include ProDoctorov, NaPopravku, SberHealth, Doctu, IRecommend, Otzovik, Houzz, Profi, YouDo and Sravni. Choose sources relevant to your field and verify current widget support and display requirements.

Reviews and content from social and travel platforms

VK, VL.RU, Ostrovok, Sutochno.ru and Yandex Travel are further examples of sources to consider. Relevant customer feedback can complement the information on your website; availability depends on the selected widget.

Additional engagement and navigation tools

Alongside reviews, tools described for SmartWidgets include:

  • QR codes for opening links or downloads;
  • custom content feeds, including VK posts.

    • Reasons to consider SmartWidgets

    Ready-made components for your website

    Ready-made widgets from SmartWidgets can reduce the need to design and develop a component from scratch. Setup still requires checking the content, layout, installation method and visitor experience.

    Customer feedback and visitor engagement

    Genuine customer feedback gives visitors more information about a business. Relevant interactive elements can make the site easier to use, but their effect on enquiries should be evaluated with actual results.

    Configurable appearance

    The SmartWidgets builder provides controls for widget appearance, with custom CSS available where supported. Adapt the design to the surrounding page and check it on mobile and desktop.

    A catalogue of ready-made widgets

    SmartWidgets offers prebuilt components that can be configured for a website. Choose the component that serves the visitor’s needs and test it before publishing.

    Embedding in a CMS or website

    Widgets can be installed through suitable CMS features or an HTML embed. For platforms such as WordPress, Wix, Joomla or Tilda, check the current installation instructions and any plan restrictions before adding SmartWidgets.

    The All-in-One Reviews widget

    The All-in-One Reviews widget brings feedback from supported platforms into one website component. Sources described for this approach include Yandex Maps, Google, Yell, 2GIS, Zoon, Flamp, IRecommend, Wildberries, Yandex Market and AliExpress. Reviews can help visitors understand other customers’ experiences, but embedding them does not independently verify every review or guarantee a purchase. Preserve the meaning and attribution of the feedback you display.

    A Leave a Review button gives customers a way to share their own experiences. Invite honest feedback from real customers; neither a widget nor positive reviews guarantee improved search rankings.

    Referral commissions under the partner programme

    A partner may receive commission on qualifying payments from referred customers under the provider’s current programme terms. Check the rate, attribution period, eligibility and payment conditions; ongoing income is not guaranteed.

    Match widgets to a real customer need

    SmartWidgets offers website components for displaying feedback and engaging visitors. When recommending SmartWidgets, start with the customer’s website requirements and assess whether a suitable widget is available.

    Service availability and support

    Review the current support channels, working hours and availability terms for SmartWidgets. These details help you plan maintenance and explain responsibilities to customers without promising uninterrupted service.

    Joining the programme and receiving payments

    Check the current partner eligibility rules, referral tracking and payout conditions. Use the partner account to review attributed activity and any available withdrawal options.

    Getting started with referrals

    If the programme suits your business, register with SmartWidgets, obtain your referral link and share relevant recommendations with your audience or clients. Commission depends on qualifying customer activity and the programme's terms.

    How do you set up a widget?

    01

    Register and choose a plan

    Create an account with SmartWidgets and compare the current plans. If a trial is available, check its duration, widget limits and included features before using it to evaluate the service.

    02

    Choose a widget from the catalogue

    After signing in, select a widget that matches the task you want to address. Review its current features, supported sources and configuration options.

    03

    Configure appearance and display rules

    Set the layout, text, position and any supported display triggers or interaction rules. Add custom CSS only where needed and check that the result remains usable across screen sizes.

    04

    Embed the widget on the website

    Copy the code generated by the service and install it using the appropriate CMS feature or HTML template. Check the published page to confirm that the widget loads and behaves as intended.

    05

    Monitor performance and improve the setup

    Review the statistics available for your SmartWidgets widget and compare them with your website’s enquiry or sales data. Adjust the content and configuration based on observed visitor behaviour.

    Choose widgets around your business goals

    A well-chosen website component can help visitors find information and take a useful next step. SmartWidgets offers ready-made widgets and configuration tools, but the value of an installation depends on its relevance, accuracy and usability.

    Evaluate SmartWidgets with a specific purpose, test the result on your website and measure its effect before expanding the setup.

    If you have questions, our agency will be happy to help. You can also explore more of our articles via this link.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email absmarketing.ru@gmail.com.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email absmarketing.ru@gmail.com.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email absmarketing.ru@gmail.com.

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    You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

    Full SmartCaptcha permission text

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    The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

    By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

    According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

    This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

    The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

    Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

    You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

    You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

    This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

    Without SmartCaptcha, email absmarketing.ru@gmail.com.

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