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SegmentoTarget: targeted advertising
Build advertising audiences around relevant interests
SegmentoTarget helps research audience segments and organize targeting for social media campaigns
Targeted advertising starts with a clear view of the audience and the problem a campaign addresses. Research into interests and community activity can help teams develop segments to test, while campaign analysis shows where adjustments are needed. SegmentoTarget provides tools for audience research and segmentation, including workflows for VK advertising. Use the findings to inform a media plan and compare the response from different segments.

What is SegmentoTarget?

SegmentoTarget is a cloud service for researching and organizing social media audiences. Its tools use available profile and activity data to build segments for campaign planning. The networks described include VK, Odnoklassniki and Instagram*. Filters and reporting in SegmentoTarget help teams compare these segments. Use only data you are permitted to process and upload, and follow the rules of the relevant advertising platform.

*Meta, which owns Instagram and Facebook, has been designated an extremist organization in Russia.

Audience research with SegmentoTarget

Research active competitor communities

Study public interactions such as reactions, comments and shares in relevant communities. These signals can help identify audiences interested in a subject, without assuming that an interaction means someone intends to buy.

Analyze comments on selected posts

SegmentoTarget can help examine the audience commenting on selected publications. Questions about price or delivery can inform campaign themes and the information a landing page should provide.

Combine audience segments

Combine supported criteria such as interests and community activity to create segments for testing. Compare their responses to learn which combinations are useful for the campaign.

Find community business contacts

Find publicly listed administrator and community owner contacts when planning advertising or a relevant partnership. Use the contact channel and purpose specified by the community.

Review audience quality

Audience analysis can flag suspicious or inactive accounts for review. Use these indicators to refine a segment rather than treating an automated filter as proof of every account's authenticity.

Follow changes in community membership

SegmentoTarget can monitor available membership changes in selected communities. Use changes over time to understand interest in a topic and plan relevant campaign tests.

VK advertising: audience research and analysis

Active audiences

Review users who interact with relevant content through reactions, comments or shares. Activity helps describe a segment and the subjects that attract its attention.

Competitor community discussions

Study questions posted in relevant competitor communities, such as:

— How much does delivery cost?
— What is the price?

Use these questions to understand information needs and develop clearer campaign messages.

Combine targeting criteria

Build segments from relevant, supported criteria such as topic interests and community activity. Keep the combinations understandable so you can explain and evaluate the targeting choices.

Community partnerships

Research communities and their listed business contacts when planning B2B collaborations or placements. Prepare a proposal that fits the community and its audience.

Audience analysis and refinement

Review inactive and suspicious accounts when preparing a segment. Compare the refined audience’s campaign results with the original selection before deciding how to use it further.

A practical campaign workflow

Start in SegmentoTarget by defining the audience criteria relevant to the campaign: interests, subscriptions and available community activity. Review the resulting segments, then use permitted audience data in the supported VK advertising workflow. Launch a bounded test and compare engagement, enquiries and acquisition costs with other targeting approaches. Use those results to refine the segment and message.

Research follower groups

Compare the available follower groups of relevant creators, competitors and your own pages. These comparisons can help identify shared interests and suitable audience segments for a campaign.

Contact-based audience workflows

Contact-based targeting requires permission to use and upload the data. Confirm the requirements of each platform before working with contact details from Instagram* profiles or other sources:

• Facebook* and Instagram*
• VK
• Yandex
• MyTarget
• Google Ads
Availability and matching rules differ between platforms, so assess the supported workflow before preparing an audience.

*Meta, which owns Instagram and Facebook, has been designated an extremist organization in Russia.

Define relevant audience criteria

Available Instagram* account indicators may include:

• Reactions and comments
• Signs of artificial activity
• Stories activity
• The date of the latest post
• Profile visibility

Use the available indicators together to evaluate relevance and account activity.

*Meta, which owns Instagram and Facebook, has been designated an extremist organization in Russia.

Review an influencer campaign

Compare account activity around a collaboration:

• Changes in the follower audience
• The number of new followers
• Signs of unusual or artificial growth

Combine these observations with campaign tracking to assess the placement.

Measure customer acquisition costs

Use SegmentoTarget to develop audience tests, then compare acquisition costs and lead quality. Allocate budget according to measured campaign results.

Put audience research to work

01

Reach relevant audience segments

SegmentoTarget helps research people engaging with subjects related to a product or service. Build messages around those interests and evaluate the response through a campaign test.

02

Better control of your advertising budget

Compare defined audience segments instead of relying on an undifferentiated reach target. Cost and response data can show where to continue testing and where to stop spending.

03

Adapt the campaign message

Use what you learn about an audience’s interests and questions to prepare relevant creative work. Compare the resulting enquiries and conversions with other messages.

04

Explore additional audience segments

SegmentoTarget can help identify related communities and interests beyond an initial audience assumption. Test these new segments before expanding the campaign.

05

An organized research workspace

Filters, audience groups and prompts in SegmentoTarget provide a structured way to manage research. Keep notes on how each segment was built so the team can interpret its results.

Plan social advertising with clearer audience evidence

Audience research helps clarify who a campaign should reach and which messages to test. Combine segmentation with a regular review of advertising results to improve the next media plan. Use SegmentoTarget as part of that research and evaluation workflow for VK and other supported networks.

If you have questions, our agency can help. Explore other agency articles through this link.

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You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

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According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

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According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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