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PremiumBonus: CRM marketing automation
Build a more coordinated customer relationship programme
PremiumBonus brings loyalty, gamification and CRM tools into one platform for customer communication.
CRM marketing automation through PremiumBonus helps organize customer relationships and communications. PremiumBonus combines loyalty programmes, digital cards and gamification with customer data and campaign tools. These functions support tailored offers and repeat-customer activity, while their effect on purchases and satisfaction needs to be measured.

What is PremiumBonus?

PremiumBonus is a customer experience platform that combines loyalty tools with CRM data, communication and analytics. It helps businesses organize more of the customer journey in one workspace, beyond individual discounts.

PremiumBonus supports interactions from an initial enquiry to later purchases. Automation, analysis, digital cards and programme rules can inform customer communications. Choose the functions that fit your business and evaluate their effect against clear goals.

PremiumBonus products

Loyalty programmes

Configure promotions, discounts, promotional codes, points, passes and customer tiers. Design clear programme rules that fit the business and are understandable to customers.

AI and machine-learning tools

Use customer data to explore segments and possible signs of declining activity. Review model suggestions and test retention offers rather than treating predictions as certain outcomes.

Chatbot

Support routine customer questions through an automated channel. Keep answers current and provide a route to a person when the request needs further help.

CRM tools

Organize relevant customer details, purchase history and interactions to support segmentation and communication. Keep the information accurate and limit access to those who need it.

Digital loyalty cards

Offer a digital card connected to the loyalty programme as an alternative to plastic cards. Make balances, conditions and available offers clear to the customer.

Gamification

Use suitable game-like activities within a loyalty programme. Explain how participation and rewards work, then measure whether customers find the experience useful.

Working with PremiumBonus

Preparing CRM marketing workflows

Organize customer metrics, campaign rules and reporting before launch. Integration and setup effort depend on the data sources and processes already used by the business.

Personalized communications

PremiumBonus can bring online and offline interactions into customer profiles and segments. Use that context for relevant messages and test the response to different offers.

Marketing analysis

Review metrics such as marketing return, customer value, RFM segments and cohort behaviour where the necessary data is available. Check definitions and data quality before comparing results.

Campaign automation

Organize email activity, loyalty rules and triggered communication sequences. Review targeting, timing and message content before enabling an automated workflow.

Project-specific requirements

Discuss custom workflows or integrations with PremiumBonus where standard functions do not meet the need. Confirm the scope, cost and support arrangements before implementation.

The PremiumBonus mobile app

The PremiumBonus mobile app can bring account information, loyalty benefits and relevant offers into a customer-facing channel. Review available push notifications, gamification and referral features under the current service terms. Ordering, collection, delivery and payment workflows depend on the configured point-of-sale connections. Use PremiumBonus reports to assess app activity and purchases without assuming a guaranteed increase in repeat business.

Communication tools

Plan messages across the supported channels, such as email and messaging services. Review channel availability, contact preferences and delivery costs before creating a sequence.

Website popups

Use website widgets for relevant announcements, feedback and surveys. Check their timing, accessibility and effect on the visitor’s experience.

Customer feedback

Collect honest feedback at useful points in the customer journey. Respond to issues and use the findings to improve service, without promising higher public ratings.

QR-based services

Provide QR access to menus, ordering, payment or tips where the required integrations are available. Test the complete customer journey and the applicable loyalty rules.

Analytics

Combine information from available channels and customer touchpoints. Use it to compare campaign results and investigate customer behaviour, with clear metric definitions.

Where can PremiumBonus be used?

01

Retail

Organize customer segments, loyalty offers and repeat-purchase campaigns around shopping patterns. Measure purchase frequency and value to understand the effect of each programme.

02

Restaurants, cafes and bars

Coordinate guest information and relevant communications from the first visit through later interactions. Fit the programme around the venue’s actual service process.

03

Coffee shops

Use PremiumBonus to manage digital loyalty cards, points, offers and passes. Keep the rules clear and check whether they meet guests’ needs.

04

Hotels and hotel groups

Bring appropriate guest information from booking and subsequent interactions into coordinated workflows. Tailor communications to the stay and the guest’s preferences.

05

Local hospitality groups and services

Choose loyalty and communication tools that fit the scale of a local business or small group. Compare implementation costs and maintenance needs before expanding the programme.

PremiumBonus for CRM marketing automation

PremiumBonus combines tools for customer data, communication and loyalty activity. PremiumBonus can be configured around different retail and hospitality workflows; the fit depends on the required integrations and the project’s scope.

Review current connections to your operating systems and the available email, SMS, push or messaging channels. Use PremiumBonus to organize campaigns and measure retention, customer value and response rather than assuming results from platform-wide historical figures.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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