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Loona.ai customer communication platform
Build stronger relationships with the customers you already serve
Connect customer information, loyalty programmes and relevant communication with Loona.ai.
A customer database becomes more useful when it helps the team understand what people need and how to follow up. Loona.ai brings customer information, marketing automation and loyalty tools into that process. This overview focuses on the service described for businesses in the Russian market, including hospitality, retail and beauty. A Loona.ai project should connect the customer experience with the information the business can appropriately use, rather than treating every contact as a sales opportunity.

What is Loona.ai?

Loona.ai is a CRM and marketing platform for managing customer relationships and loyalty activity. Its tools can help organise customer segments, communication and digital loyalty cards. The practical role of Loona.ai is to connect those activities with a clear programme: why a customer would join, what they receive and how the business follows up.

Audience segmentation with Loona.ai

Group customers around relevant characteristics

Use the customer information appropriately available to your business to create useful segments in Loona.ai. Each segment should have a clear purpose, such as receiving an offer relevant to an expressed interest.

Plan location-related communication

Location-based messages need a useful reason to reach the customer and an appropriate permission arrangement. Establish the supported location features and device requirements before including them in a programme.

Choose a useful time to communicate

Schedule messages around the offer and the customer’s likely needs. A lunch promotion, appointment reminder or quieter trading period may each call for a different timing plan.

Use preferences to improve relevance

Where customers have shared preferences or the business has appropriate purchase information, Loona.ai can help organise it for communication. Use that context to make the message more relevant, not more frequent by default.

Understand where programme members come from

Record how people discover and join the loyalty programme. Comparing sources can help the team decide which invitations and placements deserve further attention.

Reconnect with inactive customers

A re-engagement campaign can remind existing customers about an offer or benefit they may value. Respect their contact preferences and use the response to guide any further communication.

Working with the Loona.ai platform

Connections with existing systems

A Loona.ai project needs to fit the business’s customer, payment and point-of-sale systems. Identify the required data exchange and confirm the available integrations for the actual setup.

Planned automation

Define the events that should trigger a message, such as joining a programme or reaching an agreed milestone. Each automated step should have a clear purpose, recipient group and stopping rule.

Customer and programme reporting

Use Loona.ai reporting to relate programme activity to customer behaviour. Agree the metrics that matter to the business and interpret them alongside the quality of the underlying data.

A clear loyalty proposition

Choose a programme structure that customers can understand, such as rewards, discounts, coupons or gift certificates. Explain how the benefit works and how staff should handle it.

Communication through digital cards

A digital card can support ongoing communication as well as identifying programme membership. Plan the messages and supported channels around the benefit the customer signed up to receive.

What are digital loyalty cards?

A digital loyalty card is an electronic alternative to a physical membership or reward card. A customer can save a supported card on their phone and use it as part of the programme. The design should make its purpose and benefits clear, while the setup needs to match the supported wallet, device and business systems.

Review the practical costs

Digital cards can reduce the need to print and replace physical cards. Assess the platform, setup and communication costs alongside that change to understand what the programme will involve for your business.

Give messages a clear purpose

Use programme communication to explain relevant benefits, updates or reminders. The message should fit the customer’s preferences and provide an understandable next step.

A more consistent customer experience

A well-defined programme helps staff explain the benefits consistently. Make joining, using the card and asking for help straightforward for the customer.

A card customers can keep on their phone

Digital membership can reduce the need to carry another physical card. Provide a clear joining link or QR code and explain which device or wallet is supported.

Personalisation with a useful context

Build communication around relevant customer information and stated interests. A personalised message should be helpful to its recipient and consistent with the way the information was collected.

Introducing a programme with Loona.ai

01

Social media invitations

Use your business’s social channels to explain the programme and direct interested customers to the joining process. A Loona.ai card invitation should describe the actual benefit clearly.

02

QR codes at the business location

Place a joining QR code where customers can see and use it, such as a counter or table display. Add a short explanation of the programme and what happens after scanning.

03

Email for existing subscribers

Introduce the programme to an appropriate email audience. Explain the benefits, link to the joining page and keep the invitation consistent with subscribers’ communication preferences.

04

A clear page on the business website

Give the programme a page that explains its benefits, conditions and joining process. Make it easy to find help as well as to obtain the card.

05

A coordinated introduction

Combine relevant online and offline placements for the Loona.ai programme. Use consistent wording and review where people join so that the next stage of promotion is informed by actual response.

Customer loyalty and marketing automation with a clear purpose

Loona.ai can connect customer information, communication and loyalty tools within a planned programme. Start with the benefit for the customer, the information needed to deliver it and the process your team can maintain. That creates a useful basis for reviewing engagement and improving the programme over time.

Discuss your customer communication plan with our agency, or explore related services and articles here.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

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By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

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The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

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