Discuss your goals and the next steps for your project

 

Consultation

Tell us about your project

Get a consultation
Whatsapp Telegram Mail-bulk
ABS Marketing logo

Menu

DRON logo
Plan digital screen advertising in the Russian market
Choose locations, creative and a schedule for your digital out-of-home campaign with DRON.
DRON provides an online route to explore advertising on digital screens in Russia. Begin with the location and audience the business needs to reach, then assess the screens currently available. A short, legible creative and an appropriate schedule matter more than a broad promise of city-wide exposure. Confirm booking terms, creative approval and the meaning of reported delivery before committing a budget.

DRON for digital out-of-home advertising

DRON is presented as a service for selecting and managing digital-screen advertising in Russia. Screen location, format and booking availability determine what a campaign can actually deliver. Plan the message around the viewing environment and the time people have to read it. With DRON, compare the proposed placements, schedule and reporting before launch; a screen booking is not a guarantee that everyone nearby will see or act on the advertisement.

Planning a screen campaign with DRON

Set up the campaign brief

Define the objective, creative, locations and budget before selecting inventory through DRON. Review the current quote and charging basis rather than rely on a previously advertised minimum spend.

Choose the place and schedule

Select locations that fit the audience and offer. Consider how the surroundings and time of day affect viewing, and confirm that the requested screens and slots are available.

Define the evidence of delivery

Establish what reports record: scheduled slots, plays or estimated audience are different measures. Website visits and sales need separate measurement and should not be inferred from screen plays alone.

Manage changes deliberately

Before booking with DRON, check the approval process and the rules for editing, pausing or extending a campaign. Keep a record of the agreed creative, schedule and budget.

Assessing a DRON campaign

Choose available inventory

Review the current DRON inventory for the locations relevant to the campaign. A historical screen count does not establish present availability in a particular city.

Match the venue to the audience

Assess the actual surroundings of each proposed screen, whether on a street or inside a venue. Confirm location details and viewing conditions instead of assuming all placements serve the same audience.

Plan a controlled first test

Use a defined budget and duration to test the message and placement. Confirm the current minimums and charges with DRON before treating a proposed test as affordable or immediately available.

Understand the reporting

Review the available delivery and audience measures and their limitations. Connecting an offline placement to a digital enquiry requires a suitable measurement plan, not just a dashboard.

Design for the viewing environment

Make the main message readable at the expected distance and exposure time. Contrast, text size and a clear next step matter; digital display technology alone does not guarantee attention or recall.

What determines the campaign budget?

The cost of a DRON campaign depends on the selected screens, schedule, creative format and charging arrangement. Obtain a current quote and clarify whether a reported quantity refers to plays, time slots or estimated audience. Budget for a useful test and review the outcome before expanding; do not treat an old starting price as the current minimum.

Digital out-of-home formats and DRON

Digital out-of-home advertising

DOOH refers to advertising on digital displays outside the home. Possible settings include streets, shopping venues and transport locations. The screens actually bookable through a particular service must be checked separately; the definition does not imply access to every kind of venue.

Screens in parcel-pickup locations

Where pickup-point screens are offered, review the exact venue, position and available display format. Consider what a visitor can reasonably read while waiting; being in a shopping-related setting does not establish purchase intent for the advertised offer.

For local business owners

Consider DRON where digital screens can support a relevant local message. Set a practical objective, such as awareness of a nearby service, and decide how a useful response could be measured.

For advertising agencies

Assess DRON as a possible addition to a client's media plan. Clarify account access, reporting, fees and current agency arrangements; do not assume a historical cashback offer still applies.

For in-house marketing teams

Fit screen advertising into the wider campaign and customer journey. Keep creative, location and timing consistent with the offer, and distinguish exposure estimates from measured business outcomes.

Preparing a digital-screen campaign

01

Create the campaign brief

Set up the project through DRON with the intended audience, objective, locations and budget. Confirm that the current account and service arrangements suit the advertiser.

02

Prepare suitable creative

Check the specifications for the selected screens before producing a video or still image. Through DRON, confirm supported dimensions, formats and approval requirements for the actual booking.

03

Select locations and timing

Choose the available screens and schedule around the audience and message. Review the venue information and campaign dates rather than assume a generic morning or evening slot will work for every business.

04

Approve the quote and booking

Review the current price, charging basis and terms through DRON. Confirm creative approval and the agreed start before treating payment as evidence that the campaign is already running.

05

Review and improve the campaign

Compare delivery reports with the booking and assess any separately measured responses. Use the findings to adjust the creative, schedule or locations without promising that the next campaign will produce the same result.

Explore digital-screen advertising with DRON

Plan a DRON campaign around the actual locations and audience you want to reach. Confirm available inventory, creative requirements, pricing and reporting before booking. Use a defined test to learn which message and placements fit the business; discuss current service arrangements with DRON rather than assume a free trial or fixed launch time.

For help with the wider marketing plan, contact our agency. Explore related services and articles here.

Submit a request

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Leave Feedback and Suggestions

Your suggestions help us grow and improve — please share your ideas!

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Feedback and Messages for Management

Your letters and feedback are important to us. You can contact management directly to share your thoughts.

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

resurs 13

Free consultation + a complimentary audit. Only 7 spots left.

Job application

Submit your application, and we’ll contact you to discuss the job openings!

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Other questions

Send us your question—we’ll get back to you as soon as possible!

Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

Would you like a free consultation with great terms? ​

Answer 4 short questions — and we’ll put together personalized marketing solutions for you, complete with bonuses from our partners.

Please provide your contact information, and we'll get in touch with you to discuss solutions that will take your business to the next level
Where can we message you? (optional)

Select the messengers linked to the phone number above. Include the country code in your number.

You can enable SmartCaptcha to protect the form from automated submissions. External verification does not load before your separate permission.

Full SmartCaptcha permission text

SmartCaptcha verification choice

The website operator is Individual Entrepreneur Igor Andreevich Shalubin, INN 233602201699, OGRNIP 322237500103156. You can contact the operator at absmarketing.ru@gmail.com. Further operator details are available in the Legal Information and Website Rules.

By choosing “Allow SmartCaptcha verification”, I permit this page to load Yandex SmartCaptcha to help distinguish automated form submissions from user submissions. My browser will connect to the external verification service.

According to the SmartCaptcha provider notice (Russian), the service is provided by Yandex.Cloud LLC and processes technical device and activity signals, including IP addresses, verification tokens, browser features, referrer information and time zones. The notice describes operating and improving the service as processing purposes. The provider states that data is processed on servers in Russia and retained for up to 60 days.

This is a separate choice from enquiry consent and analytics preferences. Opening the page, scrolling, focusing a form field or leaving verification off does not allow it to load. Allowing verification does not send an enquiry.

The website first records the permission version, time and a random event reference. The permission request does not contain the enquiry contents. The website does not add names, contact fields or enquiry text to its server verification request.

Permission applies to compatible forms in the current page session for up to 24 hours. A new page load requires a new choice. Permission is not restored from a saved browser preference.

You can use “Turn off and reload the page” to end permission in this page. Reloading clears text entered in the form. This action cannot undo data already transferred to the provider. You can email absmarketing.ru@gmail.com about earlier processing.

You may leave SmartCaptcha off and send your enquiry by email instead. If the website cannot confirm the permission record or verification result, the form is not sent; the email alternative remains available.

This choice applies to forms on this page for up to 24 hours. Turning verification off reloads the page and clears entered text. Enquiry consent and analytics preferences are separate.

Without SmartCaptcha, email absmarketing.ru@gmail.com.

resurs 13

OUR CLIENTS' CHOICE

Marketplaces and Avito

Advertising on marketplaces + promotion on Avito

SMM

Telegram ADS + SMM

Website development

Sales Website + SEO

Local marketing

Card Registration + Reputation Management

Telegram Whatsapp
Request a call
Our clients' choice
Our Clients' Choice