Discuss your goals and the next steps for your project
Consultation
Tell us about your project
Discuss your goals and the next steps for your project
Consultation
Tell us about your project
Use audience and campaign analysis to understand the market around your business. With BigData, define which information is available and how it can inform your offer, advertising and sales priorities.
Decide which prospects the business can appropriately contact and which data sources it can use. Access to a tool does not itself give permission to identify or contact another company’s customers.
Make the message specific to the recipient and the offer. Use contact lists the business is entitled to use, identify the sender clearly and provide a workable way to stop further messages.
For your own customer or enquiry database, BigData can be considered as part of an SMS workflow. Plan the message, timing and permissions around the relationship people already have with your business.
For B2B work, organise company information such as the business website, activity and relevant public contact channels. Establish the source and permitted use of any data supplied through BigData before adding it to a campaign.
A campaign needs more than a contact list. Prepare the offer, conversation script, enquiry handling and CRM stages so the team can follow each opportunity through to its outcome.
Choose a telephony arrangement around the number of users, call handling and reporting needs. Make sure the selected service can support the way the team receives, transfers and follows up enquiries.
Where call recording and analysis are appropriate, use them to improve scripts and service quality. Define access, retention and the information callers receive before incorporating recordings into the workflow.
Advertising management and email can support the same campaign, but each channel needs its own audience, message and measurement. Use permission-based email lists and connect responses with the sales process.
You can also email ABS Marketing.
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