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Larger display placements can support a campaign that needs a prominent creative message. Review the current inventory, dimensions, placement context and charging model before producing the assets.
For mobile-feed inventory, design the message around a small screen and limited viewing time. Confirm the currently offered format and placement specifications rather than assume a desktop asset will work unchanged.
Standard banners can be considered alongside listing promotion. Match the creative to the available placement and landing page, and define how campaign results will be assessed.
Where HTML5 formats are supported, use animation or interaction to make the message clearer. Check file, performance and moderation requirements before commissioning or uploading a creative.
A compact image-and-text format needs a clear offer and destination. Advertising should remain recognisable as advertising even when its layout fits the surrounding feed.
A vertical desktop placement may suit a short message with a strong visual hierarchy. Check actual availability and how the creative appears beside the surrounding page content.
A banner can fit the visual context of the page while retaining clear branding and advertising identification. Check how its image, text and call to action appear on the intended devices.
Use a concise description and relevant image for a feed-based snippet. The message should help the reader understand the offer without implying that a paid placement is an independent recommendation.
For smaller placements near page actions, make the offer and destination immediately understandable. Eligibility and any restrictions need review, particularly for regulated products.
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