Consultation with leading experts + a complimentary audit of your choice
0 RUB
19000 RUB
Only 7 spots left
Menu
This course is ideal for those who want to break into the web design profession from scratch and have no formal training or practical experience. The curriculum is structured in a logical and easy-to-follow manner.
If you’re already working in design, this course will help you organize your knowledge and take your skills to the next level. You’ll delve into UX research, prototyping, user scenario analysis, and data-driven design decisions.
The course will be useful for marketers, targetologists, and other digital professionals who need to understand how design affects conversion, user behavior, and the effectiveness of advertising channels.
This course helps you learn how to effectively set goals for contractors, monitor results, and understand why a website is generating leads or, conversely, failing to fulfill its purpose. This reduces the risk of ineffective investments in development and redesign.
Mastering web design and UX/UI expands the range of services you offer and increases your average revenue per client. Freelancers and remote professionals will be able to take on more comprehensive projects, work with business clients, and build long-term partnerships, rather than limiting themselves to one-off tasks.

You will explore the key principles of user experience, the logic behind how interfaces are perceived, and the fundamentals of UX/UI design. You will examine the cognitive and behavioral factors that influence website visitors’ actions, decision-making, and conversion rates.

The course covers in detail the methods of target audience research: needs analysis, CJM construction, user scenario study and problem point identification.

You’ll learn how to create wireframe prototypes and plan page structures, navigation, and the logic behind user interactions with the site. This allows you to build in usability and efficiency right from the design phase.

A separate section is dedicated to the visual aspects of interfaces: layout, color schemes, typography, visual hierarchy, and design guidelines for interface elements. You will learn how to create clean and intuitive interfaces that align with business objectives.

The hands-on module on working in Figma covers creating mockups, components, and design systems, developing responsive versions, and preparing designs for handoff to development.

You will learn how to design interfaces for various devices, taking into account mobile UX, user behavior patterns, and modern requirements for website responsiveness.

The final section focuses on the impact of design on sales. You’ll examine landing pages, lead capture forms, CTAs, and visual trust triggers that help convert website visitors into customers.
The course is structured around real-world business challenges and commercial projects. You don’t just study theory; you constantly apply your knowledge in practice by designing interfaces, creating prototypes, and developing the structure of websites and landing pages.
The course provides a comprehensive understanding of UX/UI, rather than a collection of isolated techniques. You’ll learn why an interface should be designed in a particular way, and how decisions are made based on user experience, behavioral patterns, and business objectives.
The course uses modern approaches to UX/UI design and relevant tools that are used in existing digital projects. You work with professional services, study current interface standards and market requirements.
Special attention is given to how design influences conversion rates, user behavior, and the effectiveness of advertising channels. You’ll learn to design interfaces that help attract leads, hold users’ attention, and boost marketing results.
This course provides a solid foundation for a career as a web designer or UX/UI specialist. The knowledge you gain will also help you expand your current digital expertise, increase your value in the job market, take on more challenging projects, and advance confidently in your career.
Бесплатная консультация + любой аудит в подарок. Осталось 7 штук.
Ответьте на 4 коротких вопроса — и мы подготовим для вас персональные маркетинговые решения с бонусами от партнёров.