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Use an available alternative only where the recipient has agreed to that contact.
Group customers by a useful business need rather than sending every message to everyone.
Set a suitable sending time and avoid overlapping or repeated campaigns.
Give an interested customer a clear route into a conversation with the team.
Use available messenger marketing reports to understand the response and improve the next campaign.
Send information the customer can act on and honour requests to stop promotional contact.
Tell affected customers about relevant changes and what they need to do.
Use the context needed to make a message useful, without adding unnecessary personal detail.
Provide a clear confirmation or appropriate follow-up when a customer expects it.
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