EPC contract and general contractor

Promotion of EPC projects and services of general contracting companies in the conditions of tough competition for large industrial, energy and infrastructure orders requires a point-based approach to each tender and long-term brand positioning. EPC companies marketing from ABS-Marketing turns your company into an obvious choice for investors, technical customers and banks accompanying project financing.

WHAT WE BUILD FOR OUR CLIENTS' SUCCESS

You see:

Great results, increased leads and sales, beautiful reports with clear figures and graphs.

We do:

— Market research and analysis

We study the industry, competitors, and target audience to understand the key to an effective marketing strategy.

— Strategy development

We develop a clear promotion plan tailored to your business’s goals and specifics, and select the right tools and communication channels.

— Creative content creation

Our designers, copywriters, and marketers create unique advertising materials that capture attention and sell.

— Advertising campaign preparation and launch

We fine-tune targeting, manage budgets, and test different approaches for maximum impact.

— Continuous monitoring and optimization

We analyze metrics in real time and adjust strategies to increase efficiency and reduce costs.

— Clear reporting and communication

We regularly provide reports with clear explanations and are always ready to answer your questions.

What is the marketing of EPC companies and general contracting?

Marketing for EPC companies is a long-term system of building preferences among a limited number of decision-makers for turnkey projects. ABS-Marketing creates a digital ecosystem for you, where every element, from the website to private newsletters and publications in industry ratings, works to get you on the shortlist even before the official tender announcement.

Advertising of construction projects: marketing features

The decision to choose an EPC contractor is made 8-36 months before the tender is published, so marketing should start at the pre-FEED and FEED stages.

Customers require a minimum of 3-5 successfully completed similar projects with confirmation of KS-2, KS-3 acts and executive documentation over the past 5-7 years.

In each industry (oil and gas, energy, metallurgy, and chemistry), decisions are made by no more than 150-300 people across Russia.

Large projects are being carried out by consortia from Turkey, China, Korea, and Europe, and an English version of all materials and experience with international standards is required.

The position in the RAEX-600, Interfax, and ENR ratings, as well as the availability of positive project financing bank opinions, are often decisive factors.

5 MYTHS ABOUT INDUSTRY MARKETING

Marketing is often surrounded by myths, especially when it comes to narrow niches and specific markets. These stereotypes hinder businesses from developing and leveraging effective tools. Let’s explore the most common misconceptions and explain why industry-specific marketing is more effective than one-size-fits-all approaches.

«Industry-specific marketing is just a bunch of talk.»

Reality: Industry-specific marketing requires a deep understanding of the market’s specifics, target audience, and the promotion channels that truly work in a given industry. Without this, businesses risk wasting their budget on pointless campaigns.

«Universal advertising is enough — it works for everyone.»

Reality: Clients in different industries think and make decisions differently. What works well in e-commerce may be completely useless in B2B or healthcare. Industry-specific marketing takes these nuances into account.

«It’s too expensive and time-consuming.»

Reality: Industry-tailored tools reduce the time it takes to test hypotheses and reduce promotion budgets. Investments pay off faster because the strategy is immediately effective.

«It’s enough to simply study your competitors.»

Reality: Competitive analysis is only part of the job. True industry marketing is built on analytics, audience research, trend forecasting, and the creation of unique solutions that set a business apart rather than copying its neighbors.

«In our industry, marketing isn’t necessary — customers will find you anyway.»

Reality: Competition is growing in any niche. Even if a product is unique, without proper positioning and promotion, it will remain invisible. Industry-specific marketing helps you establish a strong position and retain customers long-term.

Benefits of marketing solutions in the EPC and general contracting sector

Services and solutions offered by ABS-Marketing

Website for a general contracting company

A multilingual corporate portal with a closed area for customers, 3D visualization of objects, uploading of executive documentation, and integration with project management systems.

Deep SEO promotion using professional semantics

Working with queries in Russian and English, including the names of technologies and specific types of objects («EPC contract for the construction of the Amur GPP», «turnkey general contracting for the GPP»).

Lead generation for general contracting companies

Precise contextual and programmatic advertising, display to top managers of target corporations through look-alike audiences, keywords mentioning budgets from 1 billion rubles, and retargeting on visitors of tender platforms.

Geomarketing of completed facilities

Placement of all completed projects on satellite maps with the possibility of downloading sets of executive documentation for preliminary qualification.

Expert-level reputation management

Working with industry ratings, professional communities, and private channels of technical directors of major corporations.

Implementation of CRM for the general contractor

A system with modules for managing bank guarantees, EPC stages, risks, and automatically generating reports for banks and investors.

Creation and distribution of professional content

Case studies in the format of 40-60 pages, presentations for conferences, videos with project chief engineers, and publications in specialized journals.

Why should you order EPC and general contracting marketing from ABS-Marketing?

Cost of services

The cost of comprehensive marketing for EPC companies and general contractors is calculated individually after a thorough audit and depends on the company’s current rating, the number of target industries, the geography of completed projects, and the need for materials in foreign languages. The package always includes the development or complete redesign of a premium-level website, the implementation of a specialized CRM, the launch of all lead generation channels, SEO promotion, and reputation management. The cost of a separate website development for an EPC-level general contractor starts from the amounts corresponding to the contractor’s federal status.

Order the promotion of EPC projects and general contracting

Submit a request through the website or send an email to the corporate email address, and your request will be immediately submitted to the relevant practice. The team will conduct an audit, including an analysis of digital packaging, positioning, reputation, tender history, presentation materials, website, experience in implementing projects, and compliance with the requirements of major corporations. ABS-Marketing will develop a comprehensive plan that includes website updates, the preparation of qualification materials, strengthening the reputation background, marketing support for tenders, and working on the company’s image. Our solutions help you get on the pre-qualification lists, increase your visibility among procurement committees, and become a prominent player for major industrial, infrastructure, and energy customers.

Start promoting your company today, and within a few months, you’ll be able to participate in more prestigious tenders and increase your market share in EPC and general contracting services.

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.