Programmatic advertising в Краснодаре

Programmatic advertising uses automated media buying to reach relevant audiences. ABS Marketing develops campaign strategies, configures targeting, prepares banner and video creatives, and reviews performance. The wider plan can include platforms such as Yandex Direct and social media advertising.

Our full-cycle service covers strategy, campaign launch and analysis. We agree on the scope and explain the costs so you can plan the advertising budget and assess the results.

8+

years of work

5 500+

developed customer companies

200+

million in revenue

100+ tools
for growing your business

MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

What is programmatic advertising?

Programmatic advertising automates the buying of advertising placements, including through real-time bidding (RTB). Campaigns use the audience, geographic and contextual signals available on the selected platform. Targeting options depend on the channel and available data, and can help align placements with the intended audience.

ABS Marketing configures campaigns and creates banners, videos and native advertisements for suitable placements. The wider advertising plan can also include Yandex Direct, Google Ads and social platforms. We handle the agreed setup and management work, explain the pricing and use performance data to guide improvements.

Key programmatic advertising tools

Programmatic advertising formats

We prepare different formats for programmatic and related targeted campaigns. Five options are:

Banner advertising Display banners adapted to the selected website placements.
Video advertising Short video creatives designed to communicate the offer clearly.
Native advertising Advertisements designed to fit the format of the selected platform.
Social media advertising Targeted posts using available geographic and demographic settings.
Mobile advertising Advertisements prepared for smartphone and tablet placements.

How can campaign results be used?

Programmatic campaign data can inform further marketing decisions. Five practical uses are:

Campaign optimization Adjust bids and targeting in response to the available results.
Relevant offers Use suitable audience insights to develop more relevant offers.
Retargeting Reconnect with eligible audiences who have interacted with your advertisements.
Audience analysis Review audience response to inform products, services and messaging.
Conversion goals Direct relevant traffic to the website or information about your business locations.

Benefits of our programmatic advertising service

Our full-cycle service brings campaign planning, media buying and analysis together. Seven areas of support from ABS Marketing are:

Audience targeting Use available demographic, interest and behavior signals to reach relevant audiences.
Budget efficiency Review automated buying settings to reduce spending on unsuitable impressions.
Creative relevance Prepare native advertisements and banners that suit the chosen placements and audience.
Efficient launch Organize campaign setup and launch around the agreed schedule.
Transparent programmatic pricing Explain the agreed costs without hidden charges.
Analytics integration Connect supported campaign data with your reporting tools.
24/7 support Our team is available for optimization work and consultations.

The programmatic advertising process

Our programmatic advertising service follows these stages:

We define the target audience and relevant interests.

We select suitable demand-side platforms and advertising networks for the campaigns.

We develop banner, video and native advertising creatives.

We launch the campaigns with the agreed targeting and bidding settings.

We monitor the available campaign performance data.

We refine campaign settings to improve performance.

We provide detailed reports and recommendations.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

Conversion-focused website development: DreamHousing

Conversion-focused website development: Reputation Management

Conversion-focused website development: Oldbrush

Case study #3: Garant Pravo — legal services in Saint Petersburg

Case study #1: goroshina.ru — tires and wheels in Saint Petersburg

Conversion-focused website development: PIPL

Why choose ABS Marketing for programmatic advertising?

ABS Marketing provides automated advertising services. Five reasons to consider our team:

Programmatic expertise We configure targeting and buying settings around your objectives.
A tailored approach We develop campaigns for your business and audience.
Quality checks We review creative relevance and campaign configuration.
An organized launch We prepare and launch campaigns to the agreed schedule.
Transparent pricing Clear costs help you plan the advertising budget.

How do we manage programmatic advertising costs?

We look for practical ways to use the budget efficiently. Five areas of focus are:

Automated buying Review auction and buying settings in relation to impression costs and campaign goals.
Relevant targeting Focus on suitable audiences and reduce irrelevant impressions.
Creative preparation Build banners and videos to the agreed requirements and placement formats.
Performance analysis Adjust bids and targeting based on the available results.
Budget flexibility Adapt the campaign plan to your budget.

Who can benefit from programmatic advertising?

Programmatic advertising can support online stores, cafés, garages, real estate agencies and other businesses seeking relevant audiences. An online store might use banners for an audience interested in electronics, while a café could consider video advertising within a 5 km radius where supported. The appropriate targeting and formats depend on the platform and campaign objectives.

Technical setup

The campaign plan may use platforms such as The Trade Desk, Google Ads, Yandex Direct and social advertising tools. We assess available DMP and audience data, supported cookies or identifiers, relevant CRM connections and measurement through Google Analytics or Yandex Metrica. Depending on the platform, campaigns can target selected locations or interest-based audiences.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Programmatic advertising cost

from 10 000

$

Full-cycle programmatic advertising

Programmatic advertising combines automated buying, audience targeting and creative formats such as banners and video. ABS Marketing helps plan and manage these campaigns, then reviews the resulting reach, traffic and conversions to guide further investment.

Contact us to discuss your audience, business objectives and advertising budget. We will help define a suitable campaign plan.

IS SOMETHING MISSING?

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OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.