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«CRM and Sales Automation» Course

Learn how to build a systematic sales process and manage customers without chaos or wasted opportunities. You’ll gain a solid understanding of CRM implementation, sales funnel setup, task automation, and integrations with your website and advertising, so your business becomes manageable and scalable.

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CRM и автоматизация продаж
The CRM course from ABS-marketing is ideal for anyone looking to streamline their sales process and establish a transparent customer management system. The CRM training is structured sequentially and is suitable for both professionals and entrepreneurs who value sales automation and control over all processes. As part of the course, you will study CRM systems, learn how CRM is implemented in business, and gain an understanding of the role of a CRM specialist, with a focus on increasing efficiency and scaling operations.

What is a CRM specialist profession?

A CRM Specialist is an expert responsible for implementing, configuring, and developing a CRM system within a company. They build sales funnels, automate processes, set up integrations with the website, advertising, and communication channels, and oversee the sales department’s operations.

The role of a CRM specialist is in high demand in businesses of all sizes, from small startups to large corporations. Such a specialist helps reduce lead loss, increase conversion rates, speed up customer processing, and make sales predictable and manageable. This is a key role for companies focused on growth and scaling.
Ведение социальных сетей

Who is the CRM course suitable for?

For beginners without experience

This course is ideal for anyone who wants to learn about CRM systems from scratch and understand how they work in practice. The course starts with the basics and the logic behind sales processes, without overwhelming you with technical jargon.

For sales managers and department heads

If you work in sales, this course will help you understand how to build sales funnels, track leads, and automate routine tasks, thereby boosting your team’s efficiency.

For entrepreneurs and business owners

This course will be useful for anyone who wants to understand how CRM implementation works, where customers are being lost, and how to make sales processes transparent. You’ll learn how to manage processes and make data-driven decisions.

For marketers and digital specialists

CRM is closely linked to advertising and analytics. This course will help marketers understand how leads are processed after they are generated and how sales automation impacts the return on marketing investment.

For freelancers and consultants

Implementing a CRM system expands the range of services and enables a comprehensive approach to business operations: from setting up sales funnels to automating processes and providing customer support.

What does the CRM Training course consist of?

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CRM basics and Sales logic

You’ll learn what CRM systems are, what problems they solve, and why scaling sales is impossible without them. We’ll explore key concepts: leads, deals, customers, funnel stages, and statuses, as well as the logic behind the customer journey through the system.

Designing sales funnels

ABS-marketing is not just a marketing agency, but also a professional environment where specialists grow, develop, and find their place in the digital world. We help you build a career in marketing: from choosing a specialization and developing your skills to confidently working on real projects and with real clients.

CRM implementation in business processes

The stages of CRM implementation are examined in detail: analyzing current processes, setting goals, configuring the system, migrating data, and onboarding the team. You’ll learn how to implement CRM without encountering resistance from employees and with maximum benefit for your business.

Sales automation

You are learning about sales automation: setting tasks, reminders, automatic statuses, triggers, and workflows. This helps reduce manual labor, minimize errors, and speed up the processing of requests.

Integration with the website and advertising

A separate section covers CRM integrations with websites, contact forms, advertising channels, phone systems, and messaging apps. You’ll learn how to create a unified data flow and track the customer journey from ad to transaction.

Analytics and performance monitoring

You’ll learn how to work with reports and key metrics: conversion rates, request processing speed, and the performance of managers and traffic sources. This allows you to identify areas for improvement and boost your results.

Scaling and Developing CRM

The final module focuses on developing your CRM system as your business grows. You’ll learn how to optimize processes, refine sales funnels, scale your team, and adapt your CRM to new tasks and sales volumes.

Build a career in CRM and sales automation

A CRM specialist is one of the key roles in modern business. Companies are increasingly facing issues such as lost leads, ineffective sales, and a lack of control. It is the CRM specialist who addresses these challenges.

By mastering CRM and sales automation, you will be able to work at a company or agency, consult for businesses, or develop your own projects. The role of a CRM specialist is in high demand and directly linked to the growth of a company’s profits and efficiency.

Benefits of the “CRM Systems” Course

A systematic approach to sales

This course teaches you how to structure your sales process as a cohesive system where every customer, stage, and action is under control. You’ll understand how leads, sales reps, sales funnels, and analytics are interconnected, and how to make your sales process predictable, transparent, and manageable.

Practical orientation of training

All topics are supported by hands-on exercises and real-world business case studies. You won’t just learn about CRM capabilities—you’ll learn how to apply them in practice: setting up sales funnels, automating processes, analyzing metrics, and identifying areas for growth.

Current CRM systems and solutions

This course covers modern CRM systems. You will explore the latest automation tools, understand their capabilities and limitations, and learn how to select solutions tailored to specific business needs.

Focus on efficiency and manageability

The focus is on process transparency, analytics, and performance metrics. You’ll learn how to track conversion rates, request processing times, manager workload, and sales performance.

A foundation for professional and career growth

This course lays a solid foundation for a career as a CRM specialist. The knowledge gained will enable you to advance in digital fields, sales management, consulting, and business process automation.

"ABS-marketing" Marketing Agency

ABS-marketing is not just a marketing agency, but also a professional environment where specialists grow, develop, and find their place in the digital world. We help you build a career in marketing: from choosing a specialization and developing your skills to confidently working on real projects and with real clients.
  • We help you choose your path in the digital field
    • You’ll figure out which work format suits you best: working at an agency or company, freelancing, project-based work, or starting your own business. We help you choose a specialization, identify your strengths, and understand which skills you need to develop to grow in your career.

  • We help you craft a professional self-presentation
    • You’ll learn how to present yourself effectively to an employer or client: how to format your resume and portfolio and describe your experience in a way that reflects your true professional value. This increases your chances of getting a response and landing high-quality projects.

  • Helping You Assess and Increase Your Income
    • ABS-marketing experts help you understand the market value of your skills, how income is generated in the digital sector, and what steps you need to take to reach a higher level of earnings and stability.

  • Preparing for interviews and negotiations
    • You’ll learn to confidently navigate interviews, showcase your skills, justify your salary expectations, and negotiate with employers and clients without hesitation or doubt.

    Sign up for the CRM Implementation course

    The course from ABS-marketing offers you the opportunity to build a systematic sales approach and master a highly sought-after profession. If you want to learn how to implement CRM, automate sales, and manage your business using data, sign up for the course. You’ll gain practical knowledge that you can apply immediately after completing the training.
    Sign up for the course

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