Comprehensive market research for businesses в Краснодаре

Comprehensive market research for businesses helps businesses understand their market, competitors and target audience. ABS Marketing analyzes market conditions, customer needs and the competitive environment to support informed strategic decisions.

Our full-cycle service covers data collection, analysis and recommendations. We agree on the scope and pricing so you can plan the research budget and use the findings in your marketing strategy.

8+

years of work

5 500+

developed customer companies

200+

million in revenue

100+ tools
for growing your business

MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

What is comprehensive marketing research?

Comprehensive market research for businesses examines the market, customers, competitors and relevant internal processes. It covers market trends, customer preferences, competitor strategies and current marketing performance. The findings help businesses assess options, understand risks and identify potential opportunities.

ABS Marketing collects information from agreed sources, analyzes it and develops recommendations suited to your business. Our full-cycle service brings the research stages together, with a defined scope and clear pricing. The findings can support decisions about products, market positioning and future marketing activity.

Key areas of comprehensive marketing research

Types of research data

We review different types of information to understand the market. Five key categories are:

Market data Market size, trends and growth forecasts.
Customer data Audience demographics, preferences and buying behavior.
Competitor data Competitor strategies, pricing and positioning.
Marketing metrics Current campaign performance and return on investment.
Internal data Sales, business processes and customer records.

Research methods

We select methods that fit the research questions. Five approaches are:

Surveys and questionnaires Collect customer opinions about products and services.
Focus groups Explore the target audience’s needs and preferences in depth.
Open-data analysis Review market reports and published statistics.
Web analytics Analyze user activity on the website and in advertising campaigns.
Competitive benchmarking Compare relevant practices and performance with market leaders.

Benefits of comprehensive marketing research

Our service supports strategic decisions with research and analysis. Seven areas of support from ABS Marketing are:

Market understanding Assess relevant market opportunities and trends.
Audience targeting Define the audience to inform marketing decisions.
Competitive positioning Analyze competitors and opportunities to differentiate your business.
Strategy improvement Identify weak points and recommend practical changes.
Transparent pricing Agree on research costs without hidden charges.
Time savings Our team handles the research and analysis work, freeing your time for other tasks.
24/7 support Our team is available for consultations and refinements.

The research process

Our comprehensive marketing research service follows these stages:

We define the business objectives and relevant KPIs.

We collect information through surveys, analytics and public sources.

We organize the collected information for analysis.

We identify trends and potential areas for improvement.

We develop recommendations for improving the marketing strategy.

We present the findings through clear reports and dashboards.

We advise on putting the recommendations into practice.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

Conversion-focused website development: Malova

Case study #2: zemlyamo.ru — suburban property developer in the Moscow Region

PPC advertising: reducing cost per lead to one third

Conversion-focused website development: Reputation Management

Conversion-focused website development: DorofeevaDent

Case study #1: goroshina.ru — tires and wheels in Saint Petersburg

Who can benefit from marketing research?

Marketing research is useful to startups, smaller businesses and larger companies planning expansion or new products. An online store might investigate demand, while a restaurant could assess local competitors. The scope is shaped around the decisions your business needs to make.

Why choose ABS Marketing for marketing research?

Five reasons to consider our research service:

Marketing research expertise We examine relevant market opportunities for your business.
A tailored approach We adapt the research to your objectives and industry.
Organized delivery We plan the analysis around the agreed decision-making timeline.
Transparent pricing Clear costs help you plan the budget.
Quality checks We review sources, calculations and the relevance of the information.

Marketing research pricing

We define a suitable scope and look for practical ways to use the research budget efficiently. Five approaches are:

Data collection tools Use appropriate tools to process larger volumes of information.
Established analysis methods Apply structured methods and reusable analysis formats where appropriate.
A clear focus Agree on the research questions to avoid unnecessary work.
A flexible scope Match the depth and coverage of the research to your budget.
Progress review Review the analysis process and make adjustments where needed.

Technical setup

ABS Marketing uses tools such as Google Analytics, Yandex Metrica, Power BI, Tableau and relevant CRM systems. We combine agreed internal and external sources, including websites, social platforms and market reports, and check the data used in the analysis. Results can be presented as reports, dashboards or presentations, such as a competitor dashboard or an audience preference study.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Comprehensive marketing research cost

from 20 000

$

Full-cycle marketing research for businesses

Marketing research helps businesses assess new niches, review campaign performance and identify spending that needs closer attention. ABS Marketing turns the findings into recommendations for decisions such as launching a product or entering a market. The work is organized around your objectives and the agreed research budget.

Contact us to discuss your business questions and how research can support the next stage of development.

IS SOMETHING MISSING?

Our experts will turn one tool into a comprehensive marketing tool with which your traffic will not stop growing. Choose the best for your business

DIDN'T FIND THE RIGHT SERVICE?

Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.