Consultation with leading experts + a complimentary audit of your choice
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19000 RUB
Only 7 spots left
Consultation with leading experts + a complimentary audit of your choice
0 RUB
19000 RUB
Only 7 spots left
PodFM and other podcast platforms such as Apple Podcasts attract a niche audience. Online radio networks (audio platforms), including Vesti FM and Radio Record, provide wide coverage through radio advertising. How to launch audio ads? Use the platforms' advertising cabinets to customize your campaigns based on your goals.
Create an account on Yandex Music and use the built-in tools for promotion, such as branded playlists or podcasts available through the platform interface.
Set up an advertising campaign through Yandex. Direct, integrating audio, video, or banner ads, with the ability to target by genre, demography, and geography.
Use the Yandex Business platform for automated ad setup, which allows you to quickly launch campaigns with minimal effort, including integration with other Yandex services.
Contact the Yandex Music PR and marketing team directly to create custom special projects or integrations, such as branded podcasts or exclusive campaigns.
Use the Momentum tool to promote music releases available to artists with an audience of 5,000 listeners or more, with automatic targeting via neural networks.
Create a playlist with your brand that integrates into user recommendations, reinforcing associations with your company through popular tracks or themed collections.
Integrating your brand into the design of the Yandex Music player displayed during listening increases visibility and memorability among millions of users.
Place ads in thematic collections or create branded podcasts that seamlessly integrate into the content and attract the target audience.
Banners with interactive elements and links are displayed in the application or on the website, directing users to your website or promo pages to increase conversions.
Audio clips played between tracks ensure high listening capacity (98.5%) and effectively convey your message to the audience.
Videos integrated into the Yandex Music interface attract attention with visual content and allow you to demonstrate the product in a dynamic format.
Custom integrations, such as branded podcasts or exclusive campaigns with artists, create a unique user experience, enhancing the emotional connection with your brand.
In the "Campaigns" section, click "Create", select the "Recognition and reach" tab and the "Audio Advertising" format for promotion in VK Music.
Insert a link to the advertised site to direct users to your page or product.
The audio advertising format is focused on impressions that are paid for according to the CPM model (per 1000 listens), which ensures maximum reach of your audience.
Enable budget optimization so that the algorithm automatically distributes funds between ads, giving priority to the most effective ones to increase targeted actions.
Choose a strategy: "Maximum Impressions" for wide coverage, "Marginal Cost" for cost optimization, or "Fixed Rate" for accurate cost forecasting.
Set dates, budget, targeting (regions, gender, age, interests, keywords), and placement locations. We recommend using the "Automatic Placement selection" for maximum coverage.
Upload an image (1000×1000 px) and an audio clip (15-30 seconds) or create it using the voice assistant Marusya, specifying the text, accents, background music and advertiser data.
«I’ve launched an advertisement, and you can forget about it forever»
Reality: Advertising campaigns require constant monitoring and optimization for effective results.
«The more clicks, the better the result»
Reality: in fact, it‘s not the number of clicks that matters, but their quality — transitions should lead to targeted actions.
«You can advertise on any page of the website»
Reality: not all landing pages are suitable for advertising — they must be convenient and informative, otherwise visitors leave without conversions.
«Fast results are guaranteed immediately after launch»
Reality: there are delays — test campaigns and market analysis are necessary for a proper start.
«Adding more keywords means more customers»
The reality is that poorly chosen keys can reduce efficiency and lead to budget overruns.
«Advertising agencies are just wasting the client‘s money»
Reality: Good agencies help increase sales and ROI by turning advertising into an investment.
«Contextual advertising requires huge budgets»
Reality: effective advertising is also possible with small investments, with proper setup and management.
The length of the video is 15-30 seconds (a multiple of 5 seconds), the size is up to 10 MB, codecs: AAC, MP3, Vorbis. The sound must be studio-quality, with professional voice acting to meet user expectations.
The image for the ad must be 1000×1000 px in size, clear and relevant in order to attract attention and enhance the effect of audio advertising.
Alcohol, smoking, weapons, psychotropic substances, casinos or gambling cannot be advertised. The full list of restrictions is available in the VKontakte help.
Harsh or frightening sounds (except for movie trailers), incorrect comparisons with competitors, loud background music that drowns out the message, profanity, and direct mention of the user's age or name are prohibited.
Audio ads should be professionally recorded so as not to cause negativity among listeners. Use clear text, appropriate music, and accents to make the message memorable and effective.
Yandex is the leader in the popularity of ad platforms.Direct holds about 35% of advertising budgets, which is 4 times more than its closest competitor in Russia. The next most popular are VKontakte, Avito, Telegram and specialized aggregators.
Most of the traffic and investments come from Internet services and social networks, where audience reach is highest. Video ads show an increase of 23%, audio ads — by 22%.
In recent years, more than 80% of entrepreneurs and companies have used online advertising for promotion, considering it the most effective and accessible channel for attracting customers.
The popularity of advertising on marketplaces (for example, Wildberries, Ozon) is growing, which stimulates the growth of investments in these sites to 40-60% in 2025.
Register by providing information about yourself and your business to access the dashboard for creating campaigns.
Determine the goal: a music campaign (artist promotion) or a non-musical one (brand awareness), setting the basis for further settings.
Set the campaign budget, spending limits, and impression schedule to control the cost and period of ad activity.
Select your target audience by gender, age, geography, music preferences, and other parameters to reach the right users.
Upload an audio or video clip (up to 30 seconds) or use Ad Studio tools to create an ad by adding an image and a call to action.
Check out how your ad will look on different devices to make sure it is displayed correctly before launching.
Publish the ad (approval takes up to 48 hours) and use Spotify Ad Analytics to monitor real-time performance, compare campaigns, and optimize.
Podcast listeners are often focused on the content, which makes podcast ads (for example, the host mentions your product) more memorable and effective than on other platforms.
Platforms such as Spotify or Yandex Music allow you to customize ads based on interests, age, geography, and music preferences, ensuring that your target audience is reached.
The integration of advertising into podcasts, when the presenter personally recommends your product, inspires confidence among listeners, as it is perceived as friendly advice, not intrusive advertising.
With an audience in the tens of millions (like Spotify's 675 million users), podcasts are becoming a popular media outlet, giving you access to a fast-growing market.
Unlike video or TV ads, podcasts usually contain fewer advertising inserts (for example, 2-4 minutes per episode), which reduces listener irritation and increases the perception of your brand.
You can use audio ads (pre-rolls, mid-rolls), sponsored integrations, branded episodes, or podcasts, adapting the format to your goals and budget.
Platforms like Spotify Ad Studio or Yandex Direct provide analytics on reach, listenings, and clicks, allowing you to track campaign performance and optimize it in real time.
Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.
Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.
Content Manager
Technical Specialist
Designer
SEO Specialist
Copywriter
Web Editor
SMM Specialist
Review Editor
Voice bot developer
8 years in the market
Extensive experience in marketing and advertising
57 employees
A team of professionals certified in their respective fields
Transparency and honesty
Open communication throughout the entire partnership
Use of modern technologies and tools
A personalized approach to every client and project
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