Consultation with leading experts + a complimentary audit of your choice
0 RUB
19000 RUB
Only 7 spots left
Consultation with leading experts + a complimentary audit of your choice
0 RUB
19000 RUB
Only 7 spots left
These platforms are becoming an effective tool for increasing brand awareness, attracting a target audience, and developing sales in an online environment. High audience engagement is ensured by the use of interactive promo videos on video hosting sites.
With over 2.5 billion active users, YouTube provides you with access to a huge global audience, including 95.8 million Russians, making the platform ideal for promoting your brand or product.
More than 90% of users watch videos to learn about products, and over 70% study video tutorials, which makes YouTube an effective channel for attracting interested customers.
YouTube offers a variety of formats, from short splash ads to blogger integrations, allowing you to choose the best way to promote depending on your goals and budget.
Customizing ads based on demographics, interests, and user behavior helps you reach your target audience by increasing conversions and campaign effectiveness.
Bloggers on YouTube have a high level of trust in advertising, as their audience listens to recommendations, which makes this format particularly effective for promotion.
In-stream ads are shown before, during, or after other videos on YouTube and partner platforms. The videos can be skipped (after 5 seconds) or not skipped. They serve to increase brand awareness, inform about promotions, or attract visitors to the site.
Short (5-6 seconds) unreleased videos that remind you of your brand or product. Their vibrant, sometimes "viral" format attracts the attention and is remembered by the audience.
This format is only displayed on mobile devices on Google partner sites and apps, not on YouTube. It works as banners or native ads, and plays without sound until clicked, attracting attention in a mobile environment.
Ads are embedded in lists of similar videos or search results on YouTube, marked as "ads" and help increase the popularity of your video by attracting targeted viewers.
The premium format displayed at the top of the YouTube homepage adapts to desktops, mobile devices, and televisions. Ideal for large brands aiming for maximum reach.
They are created based on uploaded texts and graphics, automatically adapting to the available advertising spaces. Google optimizes them for maximum efficiency by displaying them as text, banners, or native ads.
Integration with bloggers inspires the greatest trust among the audience, as their recommendations are perceived as personal advice. This format is ideal for product promotion, as the audience of bloggers often follows their recommendations.
Promotion without attachments is based on creating interesting and regular content. The higher the quality of the videos and the more actively you use trends, music, hashtags and interaction with subscribers, the higher the chance that TikTok will start promoting the video itself.
You can launch a challenge with your own hashtag so that users can create videos on a given topic en masse. This helps to reach a new audience, increase brand awareness, and engage people in the game.
Collaborating with influencers gives you quick access to their audience. This can be advertising for millionaires, or working with micro- or nanobloggers, if their subscribers are closer to your target audience.
A paid advertising format where your video is shown to users directly in their recommendations feed. This is a familiar way of interacting that allows you to natively promote a product and motivate people to click on links.
Full-screen ads that are displayed immediately when the app is opened. It provides great coverage and memorability, because the user sees it first.
A format that allows you to promote existing videos — your own or someone else's (with the author's permission). This method enhances brand reach and credibility, as users perceive it as native content.
Full-screen advertising at the time of TikTok launch. This format focuses the user's attention as much as possible and gives a strong engagement effect.
«I’ve launched an advertisement, and you can forget about it forever»
Reality: Advertising campaigns require constant monitoring and optimization for effective results.
«The more clicks, the better the result»
Reality: in fact, it‘s not the number of clicks that matters, but their quality — transitions should lead to targeted actions.
«You can advertise on any page of the website»
Reality: not all landing pages are suitable for advertising — they must be convenient and informative, otherwise visitors leave without conversions.
«Fast results are guaranteed immediately after launch»
Reality: there are delays — test campaigns and market analysis are necessary for a proper start.
«Adding more keywords means more customers»
The reality is that poorly chosen keys can reduce efficiency and lead to budget overruns.
«Advertising agencies are just wasting the client‘s money»
Reality: Good agencies help increase sales and ROI by turning advertising into an investment.
«Contextual advertising requires huge budgets»
Reality: effective advertising is also possible with small investments, with proper setup and management.
Humorous videos bring you closer to the audience, demonstrating the brand's openness. You can beat popular memes or show funny moments from the life of the company, keeping the tone consistent with the TOV (tone of voice) of your brand.
This format is ideal for demonstrating a new or complex product. In the clip, you can show, for example, how to properly brew filter coffee or combine a jumper from a new collection, emphasizing the advantages of the product.
Useful clips solve customer problems by showing non-standard use of a product or a way out of difficult situations. For example, an airline may share life hacks on compact luggage packaging or travel savings.
Trending clips use current trends, such as creating images using neural networks or shooting to viral music. This helps you stay in the spotlight of a young audience and showcase the brand's modernity.
Challenges involve the audience by offering to complete a task or repeat the actions from the video. Create a memorable hashtag with your brand name to increase awareness and encourage engagement.
Yandex is the leader in the popularity of ad platforms.Direct holds about 35% of advertising budgets, which is 4 times more than its closest competitor in Russia. The next most popular are VKontakte, Avito, Telegram and specialized aggregators.
Most of the traffic and investments come from Internet services and social networks, where audience reach is highest. Video ads show an increase of 23%, audio ads — by 22%.
In recent years, more than 80% of entrepreneurs and companies have used online advertising for promotion, considering it the most effective and accessible channel for attracting customers.
The popularity of advertising on marketplaces (for example, Wildberries, Ozon) is growing, which stimulates the growth of investments in these sites to 40-60% in 2025.
Kion offers you more than 200 TV channels and over 12,000 films, series, cartoons and documentary projects, including exclusive KION Originals created specifically for the platform, which attracts a diverse audience.
Kion's monthly traffic reaches 12 million users, of which 60% are men and 40% are women, mostly aged 18-44 (60% of the audience), which makes the platform ideal for targeting active consumers.
97% of Kion users are located in Russia, which provides you with access to a wide Russian audience interested in streaming, online television, and news.
Kion visitors are actively interested in art, entertainment, streaming, and news, allowing you to create relevant advertising campaigns tailored to your audience's preferences.
The main source of Kion traffic is direct visits (62.11%), followed by organic search (27.45%). Paid search remains an undervalued channel, providing you with opportunities to optimize your advertising strategies.
Kion supports effective video advertising formats: pre-rolls (up to 30 seconds before the video), mid-rolls (in the middle of the content to cover key moments) and post-rolls (after the content), which ensure unobtrusive interaction with your audience.
Kion's exclusive projects, such as original series and films, increase user engagement, creating a unique opportunity for you to integrate advertising into popular content that attracts paying viewers.
More than 10 million active users with a Yandex Plus subscription watch content on Kinopoisk, of which 34% are 25-34 years old, which makes the platform ideal for targeting a young and solvent audience.
Promotional videos and banners are played before or while watching movies and TV series, providing you with high visibility and audience engagement in moments of maximum attention.
Custom integrations into Kinopoisk's original series and films allow you to seamlessly integrate your brand into the story, creating an emotional connection with the audience through unobtrusive advertising.
The integration of banners and design elements into the platform's interface ensures maximum reach, allowing you to highlight the brand on the Kinopoisk pages, including movie cards and the homepage.
A unique feature of Kinopoisk is the ability to combine advertising with other Yandex channels.Yandex.Direct, such as search or maps, for accurate targeting and enhancing the effect of campaigns.
Kinopoisk advertising uses Yandex data on user behavior, allowing you to customize campaigns based on interests, demographics, and geography, which increases conversions and efficiency.
Kinopoisk actively produces exclusive projects through Plus Studio, which gives you the opportunity to integrate advertising into popular TV series and films, strengthening associations with high-quality content.
Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.
Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.
Content Manager
Technical Specialist
Designer
SEO Specialist
Copywriter
Web Editor
SMM Specialist
Review Editor
Voice bot developer
8 years in the market
Extensive experience in marketing and advertising
57 employees
A team of professionals certified in their respective fields
Transparency and honesty
Open communication throughout the entire partnership
Use of modern technologies and tools
A personalized approach to every client and project
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