Google Ads Setup and Management в Краснодаре

Google Ads setup and management helps businesses reach potential customers through relevant advertising. A considered campaign structure connects your offer with the audience, keywords and budget needed to support your marketing objectives.

ABS Marketing provides complete Google Ads setup and ongoing management. Contact our team to discuss advertising your products and services and the work required to launch your campaigns.

8+

years of work

5 500+

developed customer companies

200+

million in revenue

100+ tools
for growing your business

MANY PEOPLE FEEL THAT THEY ARE STANDING STILL

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

Our customers prefer our competitors. What to do?

There is no time or resources to figure out marketing by yourself.

We need a look from the outside. All the ideas are common and of the same type.

There is no stable customer flow. Orders are rare and irregular.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

I can’t keep up with the trends.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

I don’t know much about the law, I need support.

WE WILL FREE YOU FROM MARKETING PUZZLES

I got confused in complex marketing terms. They want to deceive me.

There are too many different services. I don’t know which one to use.

There is no time or resources to figure out marketing by yourself.

There is no stable customer flow. Orders are rare and irregular.

I can’t keep up with the trends.

I don’t know much about the law, I need support.

I want to be a leader in my niche, I’m ready to invest in the result, but I don’t know how.

Marketing services are expensive, I’ll figure it out myself. For some reason, there are almost no results, the case is moving slowly.

We need a look from the outside. All the ideas are common and of the same type.

Our customers prefer our competitors. What to do?

What does Google Ads setup involve?

Google Ads is an advertising platform that can display ads in Google search results and across partner websites. Campaigns connect your business with users through relevant searches, interests and placements.

Campaign setup defines who sees your ads, which queries and placements they appear for, and how the budget is allocated. Ongoing management uses performance data to refine those choices.

Google Ads for your business

Google Ads setup: the stages

We organize campaign setup and management into the following stages:

1. Business and audience analysis

We examine your business, products, services, competitors and target audience to select an advertising strategy and suitable formats.

2. Google Ads setup

We build campaigns using the findings, including keyword selection, ad creation, targeting and budget settings.

3. Launch and checks

After testing the setup, we launch the campaigns, monitor performance and make adjustments where needed.

4. Optimization and scaling

We review performance regularly and use the findings to improve campaigns and decide where expansion is appropriate.

Google Ads keyword selection

Relevant keywords connect your offer with what potential customers are searching for. Our keyword research considers the following:

Use keyword research tools. Tools such as Google Keyword Planner help identify relevant search phrases.
Review competitors. Examine competitors’ search messaging and keyword themes to identify gaps and opportunities for your campaigns.
Consider longer search phrases. Long-tail keywords describe more specific searches and can help match ads to a user’s intent.
Understand your audience. Research customer needs and behavior to identify the queries that matter to potential buyers.

Complete Google Ads setup

Careful setup and ongoing management give your Google Ads campaigns a clear structure, measurable objectives and a basis for improvement.

We configure Google Ads around relevant audiences and search queries, improve ad relevance and review how the advertising budget is used.

We design campaigns around your market, competitors and audience preferences, aligning the advertising approach with your objectives.

We monitor key metrics, test ads and adjust the strategy to work on conversion performance and customer acquisition costs.

Remarketing reminds users who have already shown interest about your products or services, encouraging them to return and consider an enquiry or purchase.

You receive detailed reports and key metrics to assess advertising spend and make informed marketing decisions.

We adjust bids and redistribute budgets between campaigns in response to performance and business priorities.

Relevant placements in search results and on related websites help keep your company visible and communicate a consistent brand message.

OUR WORKS

ABS Marketing is proud of the results they achieve for their customers. And the best demonstration of our professional competencies and an integrated approach to solving problems are our cases.

Conversion-focused website development: Avtovykhlop911

Case study #1: goroshina.ru — tires and wheels in Saint Petersburg

Conversion-focused website development: Malova

Case study #2: zemlyamo.ru — suburban property developer in the Moscow Region

Contextual advertising: increase the CTR to 30%

Case study #3: Garant Pravo — legal services in Saint Petersburg

Google Ads optimization

Google Ads management continues after launch. Regular optimization includes the following activities:

Test different ad formats. Compare headlines, descriptions and formats to understand which messages work best.
Review performance reports. Use the data to identify changes and decide where campaign adjustments are needed.
Improve landing pages. Align landing page content and calls to action with the keywords and promises in the ad.

Google Ads remarketing

Remarketing reaches people who have already visited your website. Planning this part of the campaign includes the following:

Define remarketing audiences. Decide which visitor groups should see the ads at different stages of their journey.
Create remarketing ads. Develop messages that remind visitors of the offer relevant to their earlier interest.
Segment the audience. Group users by relevant characteristics or behavior to tailor the message and targeting.

Google Ads and cost-per-click campaigns

Cost per click (CPC) means that advertising charges are based on clicks on an ad. Setting up a CPC campaign includes the following:

Set appropriate click bids. Consider the price of a click alongside the campaign budget and objectives.
Choose a bidding strategy. Select an appropriate automated or manual bidding approach for the campaign’s goals.
Analyze the results. Review click costs and campaign outcomes regularly to inform bid and budget adjustments.

OUR CUSTOMERS' CHOICE

Advertising on marketplaces + promotion on Avito

Telegram ADS + SMM

Selling website + SEO

Card registration + reputation management

The cost of the service from ABS-Marketing

Google Ads setup and management pricing

from 15 000

$

How do we measure Google Ads performance?

Regular measurement helps you understand what is working in Google Ads and where changes are needed:

Set objectives and KPIs. Define the outcomes that matter to your business so campaign performance can be assessed against clear goals.
Review Google Ads reports. Metrics such as click-through rate (CTR), conversions and cost per lead help identify areas for improvement.
Run A/B tests. Compare versions of ads or landing pages to learn which approach works better for your audience.

IS SOMETHING MISSING?

Our experts will turn one tool into a comprehensive marketing tool with which your traffic will not stop growing. Choose the best for your business

DIDN'T FIND THE RIGHT SERVICE?

Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.