Consultation with leading experts + a complimentary audit of your choice

 

0 RUB

19000 RUB

Only 7 spots left

Круглый (1)

Menu

Messengers and channels for business

Messengers and channels provide powerful tools to promote your brand with high engagement. The cost-effectiveness of Telegram advertising allows you to reach a wide audience at minimal cost, ensuring high response and conversions. Viber offers display ads and stickers, providing how to create ads through integration with Google Ads. WhatsApp supports business solutions by allowing you to run ads through Meta for direct customer interaction.
Мессенджеры и каналы для бизнеса

SMS aggregators simplify mass mailings with instant delivery, enhancing the effect of campaigns. Automation via bots in Telegram and WhatsApp saves time by automating correspondence and collecting applications, making messengers and channels a key channel of promotion.

Promotion on Telegram

HOW TO CHOOSE AN ADVERTISING PLATFORM

(Яна) Изображения для сайта ABS Marketing (6)

Promotion on Telegram

Telegram is a cloud messenger launched in 2013, which has become one of the leading platforms for communication, promotion and sales. In 2025, Telegram has more than 1 billion active users worldwide who use it to communicate, receive news, and interact with brands. The platform supports the creation of mass mailing channels, chat rooms and groups for communicating with customers, as well as bots for automating business processes such as order processing or answering questions.

Telegram Tools for Business

Channels

Telegram channels are a tool for publishing content to an unlimited number of subscribers. They are ideal for newsletters, stock announcements, product promotions, or publishing educational content. Channels allow you to build brand trust, share exclusive offers, and retain your audience with regular content.

Bots

Telegram bots automate many tasks, increasing business efficiency. They can answer frequent customer questions, take orders, send notifications, conduct surveys, or remind you of an abandoned shopping cart. Bots are configured via API and integrated with CRM systems, which makes them indispensable for automating customer service.

Chats and groups

Telegram chats and groups allow you to create communities for direct communication with customers. Groups are suitable for discussions, customer support, or forming a loyal community where users can share reviews, ask questions, or participate in contests. Chat rooms are ideal for personalized consultations or order processing.

Interactive elements

Telegram supports interactive features such as polls, quizzes, message buttons, and embedded forms. These elements help businesses engage their audience and collect data. For example, a survey in a channel can find out customer preferences, and buttons in a bot message simplify catalog navigation or order processing.

Advertising in Telegram mini-apps

This is a new promotion format that is currently available only in RichAds. It can look like different things: push notifications, banners, interstitial, videos, ads in bots, or even playable ads. At the same time, there is no "advertisement" label, which makes it as native and natural as possible for the user.

Setting up ads in Telegram Ads

Setting up ads in Telegram Ads includes several key steps: first, a study of the niche and audience is conducted with an analysis of competitors and user preferences, then accurate targeting is set up by geography, language, channel subject, and device type. Next, creatives are developed — texts, images, or short videos that attract attention and motivate action. The campaign is launched through a CPM auction with the ability to monitor performance and adjust bids in real time. The final stage is analytics and reporting, which allows you to track views, clicks, and conversions in order to optimize your strategy and achieve better results with a given budget.

Telegram promotion: advantages

Huge global audience

Over 1 billion active users in 2025 make Telegram one of the largest platforms for promotion. This allows businesses to reach customers all over the world, from local markets to international ones.

High user engagement

Telegram advertising provides a 20% higher level of engagement compared to other social networks. Users spend about 3 hours and 45 minutes per month on messenger, and the average session lasts 1 minute and 21 seconds.

Direct access to clients

Telegram allows you to deliver ads and content directly to private messages or channels, bypassing the complex feed algorithms typical of other social networks. This reduces the cost of promotion and increases efficiency, as messages reach users in their usual messenger, where they already spend time.

Flexibility of content formats

The platform supports text posts, images, videos, audio, polls, quizzes, and interactive buttons. This allows you to create a variety of content, from short text announcements to full-length videos or interactive stories.

User safety and trust

Telegram is known for its emphasis on privacy and data security, which increases user confidence in the platform. Customers are more willing to interact with brands that use Telegram for communication and sales, as the messenger is associated with data protection and the absence of spam.

Automation via bots

Telegram promotion is made easier by bots that automate customer interaction, collect requests, and send personalized offers, saving you time and resources.

Economic efficiency

Telegram Ads/ channel placements require lower costs compared to other social networks, as they allow you to run ads with a minimal budget while maintaining accurate targeting and high response.

Promotion on Viber

Viber is a messenger and VoIP service that allows you to exchange text, voice, and video messages, as well as make Internet calls to mobile and landline phones. Working on smartphones, computers, and other devices, Viber only requires an internet connection. With an audience of over 1 billion users in 2025, the platform provides powerful tools to promote your brand through targeted display ads, stickers, and communities, ensuring accurate targeting and high engagement.

Advertising formats in Viber

Display advertising in the mobile version

Targeted ads with text, buttons, images, or videos are displayed in personal chats, on the "Calls" screens, after calls, in the "More" section or the "Interesting" tab, providing accurate targeting for the relevant audience.

Display advertising in the desktop version

Banners and videos are placed under the chat list in the lower area of the screen, attracting the attention of users working on computers.

Advertising in business chats

The ads in the Business Chats folder allow you to interact directly with customers by sending personalized offers with precise targeting by interests and geography.

Banners in the sticker pack store

Clickable text and graphic banners in the sticker store increase your brand awareness by directing users to your website or channel.

Branded stickers: static

Static stickers with elements of your brand increase awareness as users share them in chat rooms, providing free reach (over 1 billion stickers are sent monthly).

Branded stickers: animated and sound

Animated or sound stickers create dynamic and memorable content, enhancing audience loyalty and engagement through unique creatives.

Sponsored ads in chat rooms

Integration with Google Ads allows you to post "sponsored" messages in open chats that generate up to 7 million clicks per second, ensuring high conversion.

7 POPULAR MYTHS ABOUT ADVERTISING PLATFORMS

Новые изображения для ABS 1з1 (1)

«I’ve launched an advertisement, and you can forget about it forever»

Reality: Advertising campaigns require constant monitoring and optimization for effective results.

Новые изображения для ABS 1з1 (1)

«The more clicks, the better the result»

Reality: in fact, it‘s not the number of clicks that matters, but their quality transitions should lead to targeted actions.

Новые изображения для ABS 1з1 (1)

«You can advertise on any page of the website»

Reality: not all landing pages are suitable for advertising they must be convenient and informative, otherwise visitors leave without conversions.

Новые изображения для ABS 1з1 (1)

«Fast results are guaranteed immediately after launch»

Reality: there are delays test campaigns and market analysis are necessary for a proper start.

Новые изображения для ABS 1з1 (1)

«Adding more keywords means more customers»

The reality is that poorly chosen keys can reduce efficiency and lead to budget overruns.

Новые изображения для ABS 1з1 (1)

«Advertising agencies are just wasting the client‘s money»

Reality: Good agencies help increase sales and ROI by turning advertising into an investment.

Новые изображения для ABS 1з1 (1)

«Contextual advertising requires huge budgets»

Reality: effective advertising is also possible with small investments, with proper setup and management.

The cost of advertising in Viber

Despite the need to invest in advertising campaigns, Viber (Rakuten Viber) requires a subscription fee for using the platform as a marketing tool with automatic statistics. The average check is 7,500 rubles per month for an annual payment (about $80) or 9,300 rubles for a monthly payment (about $100). To start, you need to deposit at least 14,000 rubles (about $ 150) for 15,000 messages, which makes advertising accessible and effective to reach the target audience.

Why should you choose a Viber promotion?

Security of cooperation

Rakuten Viber provides complete data protection through end-to-end encryption, including creatives and texts, ensuring the security of your display ads and eliminating interference in campaigns.

An underestimated solution in terms of functionality

Thanks to integration with Google Analytics and access to communities, Viber is among the top 3 advertising solutions among messengers, offering unique opportunities for accurate targeting.

The cheapest alternative

Viber allows you to run display ads at minimal cost, starting from 14,000 rubles per 15,000 messages, which is cheaper than SMS newsletters and suitable for startups.

Speed of delivery and click

Viber provides fast message delivery on all platforms (Android, iOS, Windows, Linux), with an average user response in 3 minutes in 90% of cases, strengthening the sales funnel.

Viral potential

With 55% of users sharing media daily, Viber allows you to "virus" your content, especially through stickers and promotions, as in the Coca-Cola case with under-the-cap.

Promotion on WhatsApp

WhatsApp is a free cross-platform messenger that allows you to send text and voice messages, make audio and video calls, and share files, photos, documents, and location over the internet. Available on smartphones, computers and other devices, WhatsApp connects more than 1.5 billion users daily, providing businesses with a unique opportunity to promote through targeted advertising in the Status and Channels sections.

Features of advertising in WhatsApp

Ads in the Status section are displayed among photos, videos, and text notes viewed by more than 1.5 billion users daily, allowing you to attract new customers who are ready to start a conversation.
Ads in the Channels section are promoted in the content catalog, where users search for interesting newsletters, increasing your channel’s subscribers and brand reach.
Instagram Facebook and WhatsApp Ads are hosted through Facebook and Instagram, providing broad coverage and accurate targeting by interests, demographics, and geography to attract a relevant audience.
Users can immediately start a correspondence with your company or subscribe to the channel after watching the advertisement, which simplifies communication and increases conversions.
Ads are placed only in the «Status» and «Channels» sections, without affecting personal chats, which are protected by end-to-end encryption, which maintains user trust in your brand.

WHAT DOES THE STATISTICS SAY?

Yandex is the leader in the popularity of ad platforms.Direct holds about 35% of advertising budgets, which is 4 times more than its closest competitor in Russia. The next most popular are VKontakte, Avito, Telegram and specialized aggregators.

Most of the traffic and investments come from Internet services and social networks, where audience reach is highest. Video ads show an increase of 23%, audio ads — by 22%.

In recent years, more than 80% of entrepreneurs and companies have used online advertising for promotion, considering it the most effective and accessible channel for attracting customers.

The popularity of advertising on marketplaces (for example, Wildberries, Ozon) is growing, which stimulates the growth of investments in these sites to 40-60% in 2025.

transparent Photoroom (2)

Why should you use WhatsApp Ads?

WhatsApp is the most popular messenger in the world with over 1.5 billion daily users, and its ads integrated with Facebook and Instagram allow you to effectively attract leads by sending them directly to the conversation. Unlike traditional B2B advertising with long forms that are prone to dropout due to complexities and privacy issues, WhatsApp Ads eliminate the need for contact forms, increasing the accuracy of lead capture and reducing bounce rates, making promotion more efficient and convenient for customers.

How to create WhatsApp ads?

Go to the advertising section

In the WhatsApp Business app, open the Settings tab and select Advertising to start creating a campaign.

Choose the content to promote

Upload a photo, video, catalog item, or status for advertising. Please note that the items must be approved before launching.

Go to WhatsApp Business

Instagram Facebook and Instagram Click "Continue" or, in some regions, create an email advertisement to post on Facebook and Instagram.

Configure the campaign settings

Enter the ad text, select the target audience, placement locations, daily budget, and campaign duration for accurate targeting.

Specify the payment method

Add the billing information and make the payment to launch the advertisement through the Meta ecosystem.

Check the ad

Review the preview of the ad to make sure that it is displayed correctly on different devices, and click Create Ad.

Track the results

After approval (within 48 hours), use analytics to monitor campaign performance, including reach and conversions.

Promotion via SMS aggregators

SMS aggregators are specialized platforms that act as intermediaries between businesses and mobile operators, giving you the opportunity to send bulk text messages to customers through a single interface. They integrate with many operators such as MTS, Beeline or Tele2, providing SMS delivery to any numbers in Russia and abroad. SMS aggregators simplify the mailing process by offering convenient online tools for creating, managing, and analyzing campaigns, making them an effective solution for promoting your brand and interacting with your audience.

Advantages of SMS aggregators

Wide audience coverage

SMS aggregators allow you to send messages to the numbers of all telecom operators, reaching millions of users regardless of their provider or region.

High deliverability

SMS has an openability of up to 98%, as messages are delivered directly to the phone and are independent of the Internet, providing reliable communication.

Accurate targeting

You can segment your audience by demographics, geography, or interests by using aggregator databases to deliver relevant messages to your target customers.

Ease of use

Convenient online SMS aggregator platforms allow you to quickly create and launch campaigns, manage contact lists, and track results without technical skills.

Economic efficiency

The cost of SMS newsletters through aggregators starts from 0.5-2 rubles per message, which makes them an affordable tool for small and medium–sized businesses.

Instant delivery

Messages are delivered in seconds, which is ideal for urgent notifications, promotions, or reminders, ensuring prompt customer interaction.

Detailed analytics

SMS aggregators provide reports on delivery, openings, and clicks (when using links), allowing you to analyze campaign performance and optimize your strategy.

How do SMS aggregators work?

As we mentioned above, SMS aggregators work directly with several telecom operators, allowing businesses to send messages to all subscribers from a single interface. For the customer company, the SMS mailing creation process includes the following steps: the brand creates a campaign on the aggregator platform, using an online environment to configure text and parameters; the SMS aggregator sorts numbers and sends messages to customers; subscribers receive the mailing text on their phones; the provider provides you with a report on delivered SMS, allowing you to evaluate the coverage and the effectiveness of the campaign.

Who needs SMS aggregators?

Stores use SMS aggregators to send promotional offers, delivery notifications, or reminders about abandoned shopping carts, increasing sales and loyalty.
Banks and microfinance companies send transaction notifications, payment reminders, or personalized loan offers via SMS aggregators.
Beauty salons, medical centers, and fitness clubs use SMS to make appointments, remind them of visits, or inform them about new services.
Small companies use SMS aggregators for economical promotion, sending local promotions or invitations to events at no great cost.
Event agencies send out invitations, event reminders, or schedule updates, ensuring high turnout through instant SMS delivery.

Messengers and channels: platforms for promotion

Messengers and channels such as Telegram, Viber, WhatsApp, and SMS aggregators open up limitless opportunities for promotion. They provide large reach, accurate targeting, and format flexibility, allowing businesses to effectively attract customers. Automation via bots in Telegram and WhatsApp stands out due to high engagement, and intuitive tools simplify the process of How to create ads, making messengers and channels a catalyst for success for any business with economic efficiency.

DIDN'T FIND THE RIGHT SERVICE?

Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.

OUR TEAM

Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.

WHY CAN YOU TRUST US?

8 лет на рынке

8 years in the market

Extensive experience in marketing and advertising

57 сотрудников

57 employees

A team of professionals certified in their respective fields

Прозрачность и честность

Transparency and honesty

Open communication throughout the entire partnership

Кейсы

Cases

Use of modern technologies and tools

Отзывы

Reviews

A personalized approach to every client and project

SHALL WE DISCUSS YOUR NEEDS?

Please fill out this short form, and one of our experts will be happy to contact you to discuss your marketing goals and find the best solutions.

Submit a request

Leave Feedback and Suggestions

Your suggestions help us grow and improve — please share your ideas!

Feedback and Messages for Management

Your letters and feedback are important to us. You can contact management directly to share your thoughts.

Free consultation + a complimentary audit. Only 7 spots left.

Job application

Submit your application, and we’ll contact you to discuss the job openings!

Other questions

Send us your question—we’ll get back to you as soon as possible!

Would you like a free consultation with great terms? ​

Answer 4 short questions — and we’ll put together personalized marketing solutions for you, complete with bonuses from our partners.

Please provide your contact information, and we'll get in touch with you to discuss solutions that will take your business to the next level

We use cookies. This allows us to analyze how visitors interact with the site and improve it. By continuing to use the site, you consent to the use of cookies.

Испытайте свою удачу!

И получите бонусы от наших партнёров и другие призы для роста Вашего бизнеса
Крутить!
Я согласен(на) с условиями политики конфиденциальности
Не напоминать
Напомнить позже
Нет, спасибо