Consultation with leading experts + a complimentary audit of your choice
0 RUB
19000 RUB
Only 7 spots left
Consultation with leading experts + a complimentary audit of your choice
0 RUB
19000 RUB
Only 7 spots left
At ABS-Marketing, you can order comprehensive placement on news and media platforms: from selecting the best channels and formats to developing content and launching advertising campaigns. We handle the entire process—from strategy to analytics—to ensure your business gets the most out of its presence in leading media outlets.
Тематические вертикали РБК привлекают 42 миллиона уникальных посетителей ежемесячно и 4,2 миллиона пользователей в соцсетях, предоставляя возможности для размещения рекламы в digital-форматах.
RBC TV offers up-to-date business news and analysis 24/7, reaching 13 million viewers with an average viewing time of 22 minutes.
The business newspaper and RBC magazine attract 4.4 million readers, demonstrating an increase in the magazine's audience by 186%, which is ideal for advertising in print publications.
RBC organizes more than 130 events annually, including its own and partner projects, through its Event Center—which opened in 2022—to promote brands in person.
RBC 360’s media kits provide detailed descriptions of formats and key metrics for online, television, print, and events, helping you quickly select the right promotional tools.
Targeted banners on RBC websites (42 million users) and on social media (4.2 million) ensure high reach and visual appeal.
Video ads on RBC TV (13 million viewers) and in online projects, including pre-rolls and mid-rolls, attract the attention of the audience with business news and analytics.
Custom integrations, such as branded podcasts, interactive articles, or partner events, create a unique experience for RBC’s audience.
Publishing advertising or native articles in a business newspaper or on RBC websites allows you to share expert content, increasing brand credibility.
Native advertising is integrated into RBC’s content (for example, in the “Trends” or “Pro” sections), blending in naturally and increasing engagement without feeling intrusive.
Sponsorship or integration into RBC's 130+ events, including the Event Center, allows you to interact with your audience in an offline format.
RBC's social media advertising (4.2 million users) includes posts, stories, and interactive formats, providing accurate targeting and high engagement.
As PR Panda's case studies show, publishing articles in Kommersant increases the number of inquiries by 20% within two weeks, thanks to the trust the publication inspires.
Expert materials in Kommersant stimulate interest in products, leading to an increase in sales of up to 40%, as noted by Panda PR clients.
Articles published in a reputable publication such as Kommersant boost the trust of clients and partners—especially in the B2B segment—and strengthen your market position.
Kommersant is read by business leaders, investors, and influential figures, which allows you to effectively convey information to key decision-makers.
Articles in Kommersant help you stand out from the competition, making your brand a prominent player in the market thanks to their wide reach.
Publications on the portal kommersant.ru They remain available for a long time, attracting new customers through search engines and archives.
Placement in Kommersant is associated with high quality and expertise, which increases the perception of your brand as reliable and professional.
«I’ve launched an advertisement, and you can forget about it forever»
Reality: Advertising campaigns require constant monitoring and optimization for effective results.
«The more clicks, the better the result»
Reality: in fact, it‘s not the number of clicks that matters, but their quality — transitions should lead to targeted actions.
«You can advertise on any page of the website»
Reality: not all landing pages are suitable for advertising — they must be convenient and informative, otherwise visitors leave without conversions.
«Fast results are guaranteed immediately after launch»
Reality: there are delays — test campaigns and market analysis are necessary for a proper start.
«Adding more keywords means more customers»
The reality is that poorly chosen keys can reduce efficiency and lead to budget overruns.
«Advertising agencies are just wasting the client‘s money»
Reality: Good agencies help increase sales and ROI by turning advertising into an investment.
«Contextual advertising requires huge budgets»
Reality: effective advertising is also possible with small investments, with proper setup and management.
Demonstrate your professionalism and expertise through analytical articles published in the newspaper or on the kommersant.ru website.
Tell us about your brand through personal experience or insights in an interview format, drawing attention to the company's history or product.
Present complex data in a visual way, increasing reader engagement and making information accessible and memorable.
Place targeted banners on the portal kommersant.ru or in the Kommersant social media, providing high coverage and visual appeal.
Integrate the brand into the design of the pages or create text and graphic blocks that fit seamlessly into the content, enhancing recognition.
Yandex is the leader in the popularity of ad platforms.Direct holds about 35% of advertising budgets, which is 4 times more than its closest competitor in Russia. The next most popular are VKontakte, Avito, Telegram and specialized aggregators.
Most of the traffic and investments come from Internet services and social networks, where audience reach is highest. Video ads show an increase of 23%, audio ads — by 22%.
In recent years, more than 80% of entrepreneurs and companies have used online advertising for promotion, considering it the most effective and accessible channel for attracting customers.
The popularity of advertising on marketplaces (for example, Wildberries, Ozon) is growing, which stimulates the growth of investments in these sites to 40-60% in 2025.
Targeted advertising on vedomosti.ru reaches millions of users, featuring banners, native articles, and videos that capture the attention of professionals and executives.
Advertisements, articles, or branded content published in the print edition of Vedomosti allow you to reach subscribers and high-income retail readers.
Custom special projects, such as thematic longreads, podcasts, or multimedia materials, are created in collaboration with the editorial staff, increasing audience trust and engagement.
The regional publication Vedomosti Severo-Zapad offers opportunities for local advertising targeting the business audience in St. Petersburg and the surrounding regions.
Vedomosti’s readership consists primarily of high-income men aged 35–54 who work in finance, law, consulting, journalism, and insurance, which enables precise targeting.
The newspaper is distributed through subscriptions, retail sales, and at airlines, hotels, business centers, coffee shops, banks, medical centers, and salons, providing access to a premium audience.
Advertising in Vedomosti is ideal for companies in the real estate, automotive, furniture, air conditioning, security, tourism, banking, legal, medical, restaurant, and insurance sectors.
Create an account on VK Ads by selecting the “Advertiser” type, country (Russia), currency (ruble), and entity type (individual or legal entity).
Log in to VK Ads, go to the channel’s Zen Studio, click “Go to VK Ads” in the “Promotion” section, and grant access. The ad account ID will be displayed in Zen Studio (up to three accounts per channel).
Click "Create Campaign" in VK Advertising, select a performance goal, set a name, and select Yandex Zen as an advertising target to promote an article or channel.
Make sure you've selected the correct Zen channel, and choose your goal: “Ad clicks” to promote an article or “Channel promotion” to increase your subscriber count.
Enable budget optimization to automatically reallocate funds to high-performing ads. Specify a bidding strategy, a daily or total budget, and, if necessary, the campaign dates.
Set the ad schedule, geotargeting, sociodemographic parameters (age, gender), and audience interests. Leave the placement selection set to automatically show ads only on Yandex Zen.
Select an article from the channel you want to promote, and check the automatic ad preview (headline, text, image). Click “Publish”—the content will undergo a double check: the article will be reviewed for compliance with Yandex Zen’s guidelines, and the ad will be reviewed for compliance with VK Ads’ guidelines.
Leave a request for a free consultation. We will quickly find effective solutions for your business and answer all your questions.
Behind every successful project is a team where experience, creativity, and collaboration come together. Our agency brings together experts from various fields of marketing: from strategy and analytics to design and social media management. We understand the market, know the tools, and speak the language of business.
Content Manager
Technical Specialist
Designer
SEO Specialist
Copywriter
Web Editor
SMM Specialist
Review Editor
Voice bot developer
8 years in the market
Extensive experience in marketing and advertising
57 employees
A team of professionals certified in their respective fields
Transparency and honesty
Open communication throughout the entire partnership
Use of modern technologies and tools
A personalized approach to every client and project
Please fill out this short form, and one of our experts will be happy to contact you to discuss your marketing goals and find the best solutions.
Free consultation + a complimentary audit. Only 7 spots left.
Answer 4 short questions — and we’ll put together personalized marketing solutions for you, complete with bonuses from our partners.
